Good Neighbor Podcast: Delco
Bringing Together Local Businesses and Neighbors of Delaware County, PA (Delco"") and the surrounding Philadelphia Metro Region.
Good Neighbor Podcast: Delco
Alicia Borromeo and Nolan Maher: Crafting Visual Legacies Onto Items for Advertising and Fundraising
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Alicia Borromeo and Nolan Maher: Crafting Visual Legacies onto Items for Advertising and Fundraising
Discover how the essence of community spirit and entrepreneurship continues to thrive in the heart of Delaware County, PA (Delco), as you listen to our Good Neighbor Podcast host Bob Blaisse chat with Alicia Borromeo and Nolan Maher of the Logo Wearhouse. You will hear them delve into the transformative journey of this branding powerhouse, understanding how a family-owned business has never forgotten its commitment to community support, even as it grew to be recognized as a national brand launched from Delco, which is now serving businesses, team organizations and non-profit charities across the U.S. by helping those brands leave a lasting impression.
This Good Neighbor Podcast episode is not just about logos on merchandise; it's about fostering identity and pride within our community. Alicia and Nolan, the driving forces behind the Logo Warehouse from operations and production respectfully, share their personal stories and insights into the world of branding, especially in the challenging times of COVID. You'll hear Alicia share the impact of branding for a diverse range of groups, and Nolan gives us a peek behind the curtain, highlighting their in-house commitment to quality and the artistry involved in printing logos onto apparel and all manners of items for promotional and fundraising benefits. Join us for a conversation that celebrates the blend of a multi-generation business, founded by Alicia's father Chris Borromeo, blessed with tradition and modernity, that allows this Good Neighbor business the know-how and customer commitment to stand out in an ever-crowded marketplace.
Website: logowarehouse.com
Call: 610-543-3890
--- About The Show--- Good Neighbor Podcast is a spotlight on local businesses in and around Delaware County, PA (“Delco” ) and Beyond... The executive producer and host, Bob Blaisse, is a community sponsorship advocate, business branding specialist, and publisher of several hometown magazines, including: Newtown Square Friends & Neighbors, Marple Friends & Neighbors and Newtown Edgmont Friends & Neighbors, mailed monthly to more than 12,000 homes in Western Delaware County, PA, and also available for reading online.
Delco. This is Michael Barkan, welcoming you to the Good Neighbor podcast, where fans of local businesses and their neighbors come together. It's my pleasure once again to introduce my friend and neighbor, our host Bob Lacy.
Speaker 2Thank you, michael and everybody. Welcome to another episode of the Good Neighbor podcast. The Good Neighbor podcast here is here, coming from Delaware County, pennsylvania, which those of you who know Pennsylvania may know. The southeastern corner of Pennsylvania, our county, the Delaware County in Pennsylvania is lovingly referred to as Delco. So we're Good Neighbor podcast Delco here, bringing to you good neighbor businesses in the Delaware County area and beyond. Today it's my pleasure to bring to you what is definitely a good neighbor business, any business that would help us promote our businesses and our brands and our clubs and organizations on clothing and promotional materials. What a great name. The logo warehouse is here with us today and let me bring to the stage here two young persons from the logo warehouse, the next generation, I'm told, from the logo warehouse. I want to bring on Alicia Barameo and Nolan mayor.
Speaker 2Welcome Alicia, welcome Nolan hello hey, thanks for joining us on the Good Neighbor podcast today. It's a pleasure to have you, and I was interested in getting a chance to get to know you both here about what the logo warehouse does, because when you think about the logo warehouse, you think the warehouse might have a lot of logos in it. Well, you're not selling logos. What you really are is a warehouse production company for putting logos On things, and that's a wide range of things. Tell me a little bit about the origin of the logo warehouse. That were you two. Did you come up with this idea? Have you been running this business for a long time?
Speaker 3So my dad actually bought the business about 20 years ago and he got out of the auto industry and decided to work in a, in a business where he could Be more part of the community. And so in a, in an industry like ours, you get to work with schools and events and organizations and all sorts of different people, and from there, at least for my story, was that after college I studied music industry and, with COVID and everything happening, doing merchandise became one of the best ways for bands to make money and for me to really kind of get in and have an opportunity to work with with music but also combining what you know, the merchandise side of things.
Speaker 2So, alicia, the idea there is with branding and we just love branding on the Good Neighbor podcast, because branding, you know, is advertising, but not all, not all advertising is branding, and so so, when people are branding their, their organization or their business, really what they want to do is, I guess, align with a, with an affinity group, and, and so, in this case, certainly a logo being on a shirt that's worn it, especially if it's a club, like you mentioned, a music group or school or a business idea is, let's get some free advertising, but let's also kind of be saying I like this company.
Speaker 2Now, it could be that I like the company by the coffee mug that I pick up, or the pen that I use, or it could be the shirt that I wear. And what the logo warehouse is doing, I think, is is trying to facilitate that branding possibility and desire to clients, and in this case it's not just B2B clients, businesses, it's. It's it's obviously organizations, nonprofit organizations, perhaps schools, but maybe even individuals excuse me, nolan, I see that you're with us today also, nolan mayors here, as, as the, I guess, the operation side of the logo warehouse, my officials, ok, well, when you say production, what that actually, I guess means is actually getting the logos onto the item. Right, that's right. Are you doing that in-house putting that, actually doing the printing, or is that so specialized that you have to just kind of manage that with all kinds of different printers?
Speaker 4Yes, sir, everything is all in house, everything in a house here. So I'm pretty much in charge, like kind of keeping an eye on on the the screen printing production side of everything. So I'm like making sure everything that we send out is looking very nice.
Speaker 2Well, I think our listeners can get it that. You know, we all kind of have graphics now because we're either putting them up on social media or using them some way. So we're all a little bit graphic oriented now, but we see it more as the ease of putting it online or on a web page. But this is different. I mean, this is getting the logo to be on something like material cloth, paper. But you know, I remember the days we used to buy those little things and be able to iron on something to our t-shirts, right. But I have to think that you know, just like graphic arts has changed, the idea of printing has changed too, especially on to materials. Are you using things like laser printing onto cloth? Is it adhesive printing or is it some kind of paint art? Or give us an idea of what the current style of production is for getting the logo onto materials?
Speaker 3So the standard that we use it's called Plastic Sol Ink. So with screen printing, we use all inks and it's. I think there is like a misconception. Like you said, people are more graphics oriented now, so a lot of people don't realize the number of steps that it actually takes between sending a logo to our graphic designer and then putting it on film and then putting it on screen and then registering those screens and then actually printing it and selecting the right types of inks and materials based on if you're using a sweatshirt or a t-shirt or pants or you know, everything is different. There's different platens. It's really complex and which makes it fun but also makes it challenging.
Speaker 2Well, it's fun for you in a business sense because you're fulfilling people's design wishes to say this looks great and. But it's fun because now you're making it easier and different technique ways for the logo warehouse. I think that the ultimate goal is to say, hey, if you have a logo or if you have a business saying or you have a fundraiser, the logo warehouse is here to help, and I know that your company originated from this corner of Pennsylvania in the Delaware County area, but I think nowadays, because of online ordering and people are very comfortable with the website orders and calling companies that are not necessarily local, you're doing business all over the country now.
Speaker 3Yeah, we have steady clients in Washington state, a lot in DC, in Kentucky, so definitely all over.
Speaker 4We actually have a map that we've been working on for quite some time of like pins all over, I mean the world. Yeah, like a global map of, like all the different places that our stuff is going out to.
Speaker 2Well, I think that the reason why that probably organically grows is, like anything else, I'm comfortable with what I bought. I liked what I saw, they were on time and they had a lot of customer service. I could actually talk to people. So I'm going to buy again or I'm going to tell my friends that this is the company that I used and you should consider it too. I can highly recommend it because I've seen your work online and, of course, we love businesses that are helping people and businesses and organizations here in Delaware County, pennsylvania. I'd highly recommend that everybody who's interested in having anything printed on a shirt or promotional product visit the website logo warehouse. Now I want to say it's not warehouse with a WH, it's warehouse with a W-E-A-R house, so it's logo where. Get it warehousecom, and you'll get a chance to see the logo warehouse products and different organizations that they've helped.
Speaker 2Alicia, let me say one thing, too about your company from a perspective of your client base and you mentioned earlier that what's? I guess the two-pronged approach to wanting a logo on things is either we're doing it for advertising or gifting, or doing it for fundraising. Tell me a little bit about the fundraising. Do you just take those calls from schools who have an idea for fundraising, or are you actually is the logo warehouse actually able to consult or nonprofit groups to say, well, this is how you could do it? Is there certain ways that they kind of or they just kind of create the items and then say we have these, do you want one? Order them and then they sell them for more than you actually charge them for?
Speaker 3Yeah, so actually one of the biggest fundraising sort of opportunities that we've had for schools and nonprofits alike is we actually set up e-commerce stores. So people will come to us and we will actually set up a full store with whatever products they want and their logo on it, and they can, like you said, use a portion of proceeds to go to whatever that they want, and so people will, that's great.
Speaker 2I mean, I didn't expect to hear that. Let's get that out really again. Because when, if you are trying to have a fundraiser and you know that you'd like to brand your business, get people wearing your shirts and all that kind of stuff even better than that is not having to worry about taking orders, papers, hand them in money You're saying that the logo warehouse will actually allow an organization to kind of talk about what they want to have. You'll create mockups of these things, like whether it's shirts or mugs, and then actually put them on a website that is kind of branded for that organization so that they can give that URL out and let their constituents, their members, come to that site. And then they use their membership to actually do the fundraising far easier, because it can be a QR code or just an easily remembered website address. But when they come, they're actually coming to your business's website. But it's an extension of your business, their logo on it.
Speaker 2The organization say and the visitor gets to just pick what they want for the price that they want. You handle the purchasing of it, the e-commerce taking the credit card, that website, wow. And then it's a kind of a drop ship capability to the end buyer. And then how do you handle the cost being higher, I guess, so that then somehow you would then write the net proceeds of the margin to the organization.
Speaker 3Yeah, we rebate back all the whatever they make between the wholesale and retail price.
Speaker 2Wow, I mean, that's a great way of a nonprofit group having a fundraiser. But even better than that, it's a great way to, after the fundraiser, say, well, we made this much money, but now we've got this many people carrying our logo out in the public.
Speaker 3Oh yeah.
Speaker 2That's the idea, then, of the logo warehouse. The logo is kind of in big quantity there in the warehouse and we're going to get it to you and we're going to get it out in your community so that your logo, your business, your organization is seen in the community by the constituents, the fans, the members that you have of your business, maybe your future customers. So everyone listening. If you're thinking about trying to promote your business through branding, by having your logo on some kind of promotional product or shirt, clothing, gifting, this is the way to do it and I can highly recommend the logo warehouse. They're located in Brumall, pennsylvania, but more easily they're located online at Logo Warehouse, w-e-a-r-h-o-u-s-e, logowarehousecom, and you'll get a chance to see what the Logo Warehouse does. Maybe you'll get a chance to see Alicia Is your picture on the website.
Speaker 3Yeah, we all have our own baseball cards.
Speaker 2Yeah, baseball cards. I love it, and are your stats on the baseball card? Oh how wonderful. So if you want to see what Alicia Barmao looks like or Nolan Mayer looks like and all the other great people, the founder, Chris Barmao, at the Logo Warehouse, go visit the LogoWarehousecom, Consider what items and promotional items you might think about for having a fundraiser for your organization or actually buying some pens or some gifting some mugs to your prospects or your customers.
Speaker 2This is the way to do it and this is a trusted, good neighbor business in the community that now extends far beyond Delco, far beyond Delaware County, Pennsylvania, to the US and I've heard all around the world. Alicia, Nolan, I wish you the best of luck and I hope that map where you have those pins of all those customers that you have around the country and even outside of the US. I hope it grows from this Good Neighbor podcast here today. Thanks for being a guest and thanks for being a good neighbor to the community by letting your logos in your warehouse get out to their organizations in their communities. Thanks, Alicia. Thank you very much, Nolan.
Speaker 4Thank you. Thank you Appreciate it.
Speaker 1Thank you for listening to the Good Neighbor podcast hosted by Bob Lacey. This is Michael Barkan inviting everyone to get on the Good Neighbor team. Nominate your favorite local business to be featured on an upcoming episode by going to gnddelcocom or by calling Bob at 610-557-3745. Whattahaha.