.png)
Beyond The Billboard
A Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.
Beyond The Billboard
The Power of Mall Media with John Faia
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Shopping malls bring brands closer to consumers when they are actively browsing, engaging and making purchase decisions. In this episode, we speak with John Faia, Director of Mall Ads and General Manager of Street Network, about the reach of mall media, shopper behaviour and the power of proximity to purchase.
John shares how creativity, audience insights, attention metrics and data-driven formats can help brands create memorable campaigns and where the future of mall media is heading.