Why Your Marketing Isn’t Converting | Sales Coach on Trust, Branding, and Real Growth

JOIN US LIVE | YOUniverse Citrus Soirée: Skyline Edition
A night to come home to yourself.
Hosted by Kateryna and Daria, founders of YOUniverse Society and the voices behind this podcast.

 Date: Saturday, September 20
 Time: 5:00 PM – 9:30 PM
 Location: Downtown, Toronto
 Tickets: Click here to RSVP on Eventbrite: https://youniverse-citrus-soiree.eventbrite.ca

Want to skip Eventbrite fees? DM us on Instagram https://www.instagram.com/youniverse.unleashed/ for alternative payment options.

What’s waiting for you:
• Aperol Spritz–inspired atmosphere and open bar
• Skyline views, glass floor, and curated photo corners
• Live DJ, styled venue, and dreamy lighting
• Professional photographer and curated partner gifts
• A crowd of intentional, creative women. Just like you.
This is your space to connect, be seen, and close the season in style. Limited tickets available. RSVP now.

About This Episode
Maria is a Toronto-based sales coach and founder of LAVA Sales, helping entrepreneurs and service providers stop leaving money on the table. Through coaching, events, and her membership program, she teaches women how to build trust, create genuine connections, and convert leads into loyal clients without feeling pushy or fake.

In this episode, Maria breaks down the mistakes that keep small business owners stuck in “marketing mode” without sales — and shares how to build a sales process that feels natural, human, and effective.

What we talk about:
• Why your marketing isn’t converting into sales
• The real gap between leads and paying clients
• How to sell without being pushy
• The role of personal branding in building trust
• Why reviews and social proof matter more than you think
• Overcoming the fear of promoting yourself as a woman entrepreneur
• How events and networking create quality leads
• Maria’s membership program: courses, coaching, and community for sales success

Connect with Maria:
Instagram: https://www.instagram.com/lavasales

Connect With Us:
Website: www.youniversesociety.com
Kat’s Instagram: https://www.instagram.com/miss_tervinska/
Daria’s Instagram: https://www.instagram.com/mrskovla/

Want to be a guest on our show or pitch a collaboration?
Message us on Instagram or email us at YOUniverse.society@gmail.com

With Love to Our Partners
Our upcoming Soirée wouldn’t be possible without the support of our incredible partners who believe in real connection, bold women, and meaningful experiences.

Foot Science by Olga Ishchenko
Instagram: https://www.instagram.com/foot.science/

Chocolove by Sabina Suleyman
Instagram: https://www.instagram.com/chocolove_sabina/

PictureX Photobooth
Instagram: https://www.instagram.com/picturexphotobooth/
Website: https://www.picturex.ca/

We’re proud to collaborate with brands and entrepreneurs who bring beauty, value, and authenticity to the table. If you're a brand or founder who wants to collaborate, support, or be featured, email us at YOUniverse.society@gmail.com

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