SHE-TALKS with Lisa Jones
Looking for your new Biz Besties?
"You know that ‘holy sh*t, no one warns you about this’ moment in business? Yeah, we talk about those."
Welcome to SHE-TALKS, the podcast for ambitious women who want to grow, scale, and thrive in business. I’m Lisa Jones – mum of five and serial entrepreneur – and I’m bringing you raw, real, and relatable conversations with powerhouse founders, industry experts, and mentors who have been where you are and know exactly what it takes to go further.
No fluff. No filter. Just strategies that actually work to keep you moving forward – with plenty of laughs, unfiltered truths, and behind-the-scenes lessons along the way.
Running a business is one hell of a ride, and we’re here to make sure you don’t feel alone in it. Each episode peels back the curtain on the highs, the lows, and the ‘WTF do I do now?’ moments of entrepreneurship. From scaling secrets and marketing must-knows to mindset shifts and stories of resilience, SHE-TALKS is your go-to space for the kind of insights that will save you time, money, and sanity.
Whether you’re just starting out or you’re deep in the trenches of scaling, this podcast is for the women who are building something bigger, pushing through the roadblocks, and ready to create success on their own terms.
Hit follow and join us for the conversations no one else is having – because business is better when we talk about the sh*t no one warns you about.
SHE-TALKS with Lisa Jones
How SHE Built a Brand That Sells Out on Drop Day with Ash Tardrew from Sabbi
What if your dream took off so fast it nearly broke you?
Ash didn’t mean to create a sell-out fashion label - she just wanted to make a few tees her friends would love. But when her first drop flew out the door in hours, she realised Sabbi was something bigger.
In this episode, Lisa sits down with Ash, founder of Sabbi - the brand known for cheeky slogans, bold designs, and collections that sell out on launch day. What started as a fun creative outlet quickly spiralled into a fast-growth business, forcing Ash to make decisions on the fly, scale production, and build a team - while still trying to find her footing as a founder.
Ash shares openly about the exhilarating highs and exhausting lows of growing a brand quickly: from managing wild demand and 6-figure months to surviving warehouse chaos and burnout. She dives into the power of brand voice, learning to say no, and why she’s now reimagining what sustainable success looks like on her own terms.
What You’ll Learn:
✨ How a creative side project exploded into a cult fashion brand
✨ The systems (and mistakes) behind Sabbi’s rapid scaling
✨ How Ash uses copy, voice, and humour to connect with her cult following
✨ Why she’s setting boundaries to avoid burnout…and redefine success
✨ The lessons in letting go, trusting a team and playing the long game
Love this episode?
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Resources and Links:
Shop Sabbi → sabbi.com.au
Follow Sabbi on Instagram → @sabbi_the_label
Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.co
Join the SHE-com Community HERE
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:
- If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
- Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
- Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.