SHE-TALKS with Lisa Jones
Looking for your new Biz Besties?
"You know that ‘holy sh*t, no one warns you about this’ moment in business? Yeah, we talk about those."
Welcome to SHE-TALKS, the podcast for ambitious women who want to grow, scale, and thrive in business. I’m Lisa Jones – mum of five and serial entrepreneur – and I’m bringing you raw, real, and relatable conversations with powerhouse founders, industry experts, and mentors who have been where you are and know exactly what it takes to go further.
No fluff. No filter. Just strategies that actually work to keep you moving forward – with plenty of laughs, unfiltered truths, and behind-the-scenes lessons along the way.
Running a business is one hell of a ride, and we’re here to make sure you don’t feel alone in it. Each episode peels back the curtain on the highs, the lows, and the ‘WTF do I do now?’ moments of entrepreneurship. From scaling secrets and marketing must-knows to mindset shifts and stories of resilience, SHE-TALKS is your go-to space for the kind of insights that will save you time, money, and sanity.
Whether you’re just starting out or you’re deep in the trenches of scaling, this podcast is for the women who are building something bigger, pushing through the roadblocks, and ready to create success on their own terms.
Hit follow and join us for the conversations no one else is having – because business is better when we talk about the sh*t no one warns you about.
SHE-TALKS with Lisa Jones
Why THEY Say Paid Ads Are Dying and What's Working Instead with Ty Chapman
What happens when you combine Aussie ingenuity, ecommerce obsession, and a serious CRO brain? You get Ty Chapman, founder of MonsterUpsells and Redeemly - and the very first man to ever join Lisa on the SHE-Talks podcast.
In this must-listen episode, Lisa and Ty deep dive into what’s working right now in ecommerce - from high-converting bundles and founder-led content, to cashback loyalty systems and the death of boring Facebook ads.
Ty pulls back the curtain on data from over 7,000 global ecommerce brands and shares the small tweaks that drive massive revenue shifts. From community-first marketing to gamified customer experiences, this episode is packed with gold for any founder serious about growth in 2025.
What You’ll Learn:
✨The shift from paid to earned media - and what that actually looks like
✨Why credit-based loyalty is outperforming point systems
✨How bundling (done right) can save a brand from bankruptcy
✨Why founder-led or team-led content is the new superpower
✨How to prep your brand for TikTok Shop & Live selling
✨The best ecommerce trends Ty is seeing in Australia and the US right now
Love this episode?
Follow SHE-talks so you never miss a founder-friendly dive into what’s really working in ecommerce.
Resources and Links:
Try MonsterCart: apps.shopify.com/monster-cart-upsell
Learn about Redeemly: apps.shopify.com/redeemly
Follow Lisa Jones & SHE-com @lisajones_co and @shecom.co
Join the SHE-com Community
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:
- If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
- Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
- Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.