What if the secret to better ROAS isn’t more tweaks—but better truths? We sit down with Mark Beavan to explore how Google Ads shifted from manual levers to AI-led performance and why the winners today are the teams that feed the algorithms the right signals. Mark’s journey—from Phones 4U and energy to leading growth for TFP Fertility—reveals how empathy, education, and precise conversion definitions can transform noisy clicks into meaningful outcomes.

We dig into the craft: moving from call and form counts to outcome-based conversions, using dynamic call tracking to bind GCLIDs to keywords, and applying AI to classify conversations as new patient, warm lead, booking, or service. Mark explains how connecting outbound qualification calls back to the original session turns “form submit” from a vanity metric into a high-value signal. Once those enriched events flow into PMAX, spend scales, CPAs fall, and clinics fill—all because the model finally understands what good looks like. Along the way, we talk through consent changes, cookie loss, and why attribution is now directional: you don’t need perfect data, you need consistent trends.

This conversation also opens the curtain on fertility care. The research journey is long and emotional; trust is the real conversion. By sharing patient stories and behind-the-scenes views of labs, theatres, and consultations, TFP reduces anxiety before the first call and raises the quality of every interaction that follows. Healthcare teaches a universal lesson: education is performance infrastructure, and the “granny test” style of decision-making—would your customer be proud of this?—is both ethical and effective.

If you’re wrestling with ROAS, PMAX, or consent mode, you’ll leave with a practical playbook: redefine conversions around value, close the online–offline loop, invest in trust-building content, and manage to trend, not perfection. Enjoy the insights, stay for the football banter, and discover the scuba surprise. If this helped sharpen your strategy, subscribe, share with a colleague, and leave a review telling us your strongest conversion signal.

From prison officer to Member of Parliament, Sally Jameson's journey exemplifies her commitment to creating meaningful change where it matters most. In this illuminating conversation, she reveals why working within government is essential to transform criminal justice and how her first year as Doncaster Central's MP has been a whirlwind of possibility.

Sally shares her vision for Doncaster with remarkable clarity and passion. "This really is our moment in Doncaster," she declares, pointing to several transformative projects that could redefine the city's future. The campaign to reopen Doncaster Airport stands as a testament to community determination, while the bid for AI growth zone status could position Doncaster at the forefront of technological innovation. Her fight for a new hospital demonstrates her understanding of what matters most to constituents.

What makes Sally's perspective particularly valuable is her practical approach to change. She acknowledges the financial constraints facing the government while maintaining unwavering advocacy for her constituency. "We need to feel better off in all corners of the country, not just London, Manchester, Newcastle, Edinburgh," she explains, highlighting her commitment to rebalancing economic opportunity.

The conversation explores the delicate balance of AI regulation, the challenges of Labour's first year in government, and how Doncaster can attract both public and private investment. Throughout, Sally's dedication to creating opportunities that will encourage young people to build their futures in Doncaster shines through.

Want to understand how local representation can drive national change? Listen as Sally Jameson shares her journey and vision for a thriving Doncaster. Subscribe to hear more conversations with leaders shaping our future.

From revolutionizing London's transport system with the Oyster card to bringing vital tech expertise to the House of Lords, Lord Ranger of Northwood Colvier offers a fascinating glimpse into the crucial intersection of technology, business, and policy-making.

Drawing on 25 years of industry experience before his appointment to the Lords, he explains how the upper chamber serves as a deliberative body where expertise trumps politics. "We are appointed for life... we have more time to just scrutinize the legislation," he explains, highlighting how this environment allows for thoughtful examination of complex issues away from political pressures.

This perspective becomes particularly valuable when discussing artificial intelligence governance. Lord Ranger identifies three critical areas demanding attention: public sector transformation through AI adoption, appropriate regulatory frameworks, and enabling UK businesses to compete globally in what he calls "the global AI race." His balanced approach emphasizes genuine partnership between government and industry – not simply imposing regulations but understanding corporate interests to craft policies that both protect the public and foster innovation.

Most provocatively, he introduces the concept of parliamentarians as "super influencers" who must actively engage with industry rather than expecting businesses to simply comply with whatever laws are passed. "Politicians and parliaments have to understand more so what industry's corporate interests are and help influence industry as much as say we're going to define a law here and you have to abide by it," he argues, recognizing that global tech companies can choose where to operate.

Looking beyond AI to other frontier technologies – from digital currencies to autonomous vehicles – Lord Ranger offers valuable context for navigating these developments responsibly, making a compelling case for why we need more people with technical backgrounds in positions of political influence. As he puts it: "We have to be more proactive as parliamentarians to work with industry, not expect it to just listen to us."

Subscribe now to hear more insightful conversations with leaders bridging the worlds of technology and policy as we navigate this pivotal moment in technological evolution.

Dan Fell, CEO of Doncaster Chamber of Commerce, shares his vision for the city's economic transformation through reopening the airport and securing an AI Growth Zone designation. His twenty-year journey with the Chamber has coincided with Doncaster's evolution from defining itself by limitations to embracing possibilities, culminating in his recent MBE recognition.

• The airport reopening presents a £2 billion economic impact opportunity with 5,500 direct jobs
• Doncaster's average salary is £10,000 below national average, highlighting the need for economic diversification
• The Chamber serves as a translator between business and public sector, enabling effective partnerships
• Dan became the youngest Chamber CEO in the UK at age 33 and has transformed the organisation's approach
• The AI Growth Zone application aims to address Doncaster having double the national average of jobs at risk from automation
• Doncaster has transformed from a city that "defined itself by what it couldn't do" to one with a can-do attitude
• The Chamber operates with only 5% of funding from local authorities, ensuring independence as a critical friend
• Members get the most value when they actively engage with Chamber events and opportunities

 Follow us and stay connected:

 LinkedIn: https://www.linkedin.com/in/mark-taylor-b9290b2/
 Website: https://automatedanalytics.co/

Thanks for tuning in and enjoy the show!

Step into the world of recruitment innovation with Richard Young, Head of Recruitment at Active Care Group - and one of Automated Analytics’ most forward-thinking clients. In this episode, Mark Taylor (Founder & CEO of Automated Analytics) uncovers how Richard has revolutionised the way his team recruits, using data-led decision-making to solve industry-wide challenges.

But that’s just half the story.

Discover the unexpected creative side of Richard’s journey, from the rhythms of being a recording artist to the structure of transforming healthcare recruitment. Learn how leveraging data insights didn’t just fill vacancies - it redefined how Active Care approaches talent acquisition, reduced costs, and elevated their entire hiring process.

We explore:

• The unique challenges of healthcare recruitment
• How Richard integrated Automated Analytics into his strategy
• The blend of creativity and precision in leadership
• Why his background as a recording artist shapes the way he builds teams

This episode is for anyone interested in where data meets human potential - and how even the most people-centric industries can be transformed by tech.

Join us for an insightful conversation as Mark Taylor, CEO of Automated Analytics, sits down with Mark Beavan - a standout marketeer he’s proudly worked with not once, but twice. Known for his strategic thinking and no-nonsense approach to solving real marketing challenges, Mark Beavan shares how he’s leveraged Automated Analytics to eliminate time-consuming tasks and focus on what really matters: delivering value.

From his early days running PPC campaigns at Phones 4 U in 2008 to leading high-impact marketing in sectors like e-commerce, telecoms, and most recently private care, Mark has always been ahead of the curve. In this episode, he discusses:

• The evolution of marketing over the last 15 years
• Why repetitive tasks slow down progress - and how automation fixes that
• The real-world impact of Automated Analytics on business outcomes
• What it takes to lead marketing strategy across fast-paced industries

Mark Beavan is a true pioneer in adopting smart solutions that cut through inefficiency. Whether you’re a CMO, a marketing exec, or just passionate about growth, this episode offers sharp insights into how tech transforms marketing at every level.

Welcome Back to Season Two of the Automated Analytics Podcast!

We’re kicking things off with a twist! This time, I’m not hosting… I’m the guest!

In our brand new studio settings in Doncaster, Jordan Smith takes over the mic to interview me, Mark Taylor - Founder of Automated Analytics. We dive into everything that’s happened over the past 10 months since Season One, including:

✅ My background and career before founding the business
 ✅ The journey of building Automated Analytics from the ground up
 ✅ How our tech has helped global brands like Pizza Hut, KFC, and more save thousands
 ✅ Our products, growth, and what’s next for the company
 ✅ Why our technology never sleeps  - and neither do we when it comes to innovation

Whether you’re new here or a long-time listener, this episode gives you a behind-the-scenes look at the story, the mission, and the future of Automated Analytics.

 Follow us and stay connected:

 LinkedIn: https://www.linkedin.com/in/mark-taylor-b9290b2/
 Website: https://automatedanalytics.co/

Thanks for tuning in and enjoy the show!

Embark on a journey into the heart of innovation with Alastair from Dyno-Rod, whose career trajectory has soared from humble beginnings at British Gas to the strategic heights of managing a franchise. Sit down with us, Mark Taylor, CEO of Automated Analytics, as we unravel the story of how Dyno-Rod's embrace of AI solutions, with a little guidance from our team, sparked a revolution in their operational efficiency. Discover the rich history of this iconic company, delve into the entangled challenges they faced with data integration, and learn how our partnership provided them with the panoramic customer insight needed to optimize their investments and ROI.

As we converse with Alastair, you'll be captivated by the unexpected tale of AI's role at DynoRod—how the specter of job losses dissolved, giving way to an era of staff expansion and amplified productivity. We'll explore the driving force of understanding customer journeys through data, and how this knowledge propels a company towards continual innovation and a competitive edge. Looking beyond the horizon, we'll speculate on future industry trends, where the integration of PPC marketing with savvy capacity management could redefine operational efficiency. Tune in and get a taste of the localized essence of Dyno-Rod's business model, and the intricate dance of aligning marketing strategies with the tangible delivery of services, all through the transformative lens of AI technology.

Prepare to be at the forefront of recruitment innovation with our latest podcast episode where we're joined by Jason Peecook, Vice President of the USA for Automate Analytics. We're peeling back the curtain on Indeed's transformational updates to their job matching system, a move that is set to alter the landscape of how job seekers and employers connect. Experience a deep dive with us into Indeed's pivot towards smart match technology, designed to fine-tune the job search experience and elevate the quality of candidate-employer matches.

Our conversation with Jason reveals the inner workings of Indeed's new strategy, emphasizing an intelligent pairing mechanism over the traditional job search. Discover how these changes will impact both sponsored and organic job postings and what it means for your hiring strategy. We also spotlight the latest product features that promise to help clients harness the full potential of Indeed's smart matching algorithm. If you're looking to stay ahead in the competitive job market, this episode is an essential listen for understanding the future of online recruitment.

Imagine transforming a struggling pizza joint into a culinary empire spanning across seven states. Heather shares precisely that adventure in our latest podcast, as we explore the legacy of RMC, a Pizza Hut franchisee with a 50-year-old bond with the iconic pizza brand. From humble beginnings, led by Hal McCoy Jr., to their current status as a leading name in the franchise industry, Heather, the Chief People Officer of RMC, recounts the company's strategy for turning around underperforming stores and securing their spot in the annals of Pizza Hut's history.

Join me, Mark Taylor, while we peel back the layers of RMC's resiliency and adaptation, especially in a post-COVID world where the very landscape of recruitment and human resources has been forever altered. Heather takes us through the challenges, from a dwindling number of job applications to the reinvention of their hiring approach. With a mix of nostalgia for the days of newspaper ads and optimism for the digital age, this conversation is a feast of insights for anyone hungry to understand the dynamics of business growth and the pivot towards modernity in recruiting the best talent.

Unlock the potential of AI in boosting public sector productivity with Mark Taylor, CEO of Automated Analytics, as we dissect the recent spring budget's tech-forward vision. This episode promises to shed light on the monumental investment of over £100 million in the Allenturing Institute and what it means for the future of our workforce. Join us for an insightful discussion that navigates through the complexities of supervised and self-generative AI models, and discover why embracing these technologies is critical for economic advancement.

Mark Taylor brings his wealth of knowledge to the table, explaining how a supervised AI model, much like a bowling alley with bumpers, ensures data precision and fosters trust. We'll reveal how this approach has already catapulted over 5,000 clients towards efficiency, with tangible benefits such as reduced administrative time and amplified profitability. Furthermore, we confront the concerns surrounding AI and affirm why productivity isn't a term to be feared, but rather a strategic advantage that's reshaping business landscapes worldwide. Tune in for an episode that not only explores the AI-driven transformation in the public sector but also equips you with a deeper understanding of its role in global competition and success.

Unlock the secrets to a smarter hiring strategy as we sit down with Kristina Gansser from Fourth, the trailblazer in hospitality software solutions. Experience the insider's view on how the world of Automated Analytics is supercharging the applicant tracking game. Discover Kristina's firsthand insights on the challenges and victories in cultivating a robust talent pipeline, where every second counts and every decision impacts the bottom line. From the intricate dance of managing applicant flow to the strategic implementation of cutting-edge tools that dramatically reduce hiring times and costs, this conversation is a goldmine for industry professionals seeking to elevate their recruitment process.

As we chart the course of talent acquisition's future, we delve into the realm of artificial intelligence and its transformative role in the hospitality sector. Kristina illuminates the promise of Fourths' pioneering AI implementations, including our standout Fuego product, which empowers employees with instant access to earned wages. This episode is not just about the technology—it's a testament to the power of strategic partnerships and the competitive advantage of streamlining hiring to the speed of light. Whether you're a seasoned hospitality veteran or a newcomer to the field, this discussion promises to leave you with actionable insights and an inspired vision for the evolution of talent acquisition.