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Building Your Business Ep. #29: Understanding SEO with Paige Wiese
The Commercial Property Inspector Podcast
What commercial property inspectors need to know about SEO.
Paige Wiese, founder and CEO of Tree Ring Digital, has spent over 16 years helping businesses strengthen their online visibility. In this episode, she shares practical strategies for inspection companies to transform their websites from static brochures into lead-generating machines.
00:00 – Intro
01:01 – Why SEO matters for referral-based businesses
02:29 – Website vs. landing page (the five-page minimum)
05:56 – Local SEO and service radius
08:31 – Building trust: about pages, accreditations, personal story
12:53 – Branding and design (colors, mobile responsiveness)
18:04 – Keyword strategy and niche service pages
23:29 – Keeping content fresh for rankings
28:04 – Content types that convert (blogs, FAQs, service pages)
30:09 – Showing up in AI/voice search
32:55 – Optimizing your Google Business Profile
39:38 – Why a real SEO partner beats DIY tools
41:59 – Impressions vs. actual conversions
45:24 – Organic vs. paid traffic strategy
48:05 – Ad budget benchmarks
53:52 – Common SEO mistakes to avoid
1:00:47 – Quick win: use your analytics
1:02:45 – Wrap-up
🔗 Interested in learning more or working with Tree Ring Digital? Access the free Digital Asset Assessment Checklist on their website.
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