Building Your Business with CCPIA #13: Special Guest Levi Nelson, InterNACHI Logo Designer and Illustrator

In this episode of “Building Your Business,” host Rob Claus interviews Levi Nelson, an expert logo designer from InterNACHI®. The discussion focuses on the significance of logos in marketing and building a business identity for commercial property inspectors. The main discussion points include:

• Importance of Logos
  • Logos are crucial for first impressions and branding.
  • Logos must meet the goal and service scope of a business.
  • Logos should look professional to help in building trust and credibility with commercial clients who expect a high level of professionalism and expertise.
• Live Demonstration by Levi
  • Levi shares his screen to show the questionnaire and discusses its components for the design process.
  • He describes the process of creating logos, from concept to completion, using real examples from his work.
• Examples of Various Logos
  • Levi shows that logos should be modern and clean cut for commercial property inspection businesses.
  • Levi walks through examples of different logo styles: modern versus classic, emblem logos, wordmark logos, and pictorial logos.
  • Each style’s advantages and limitations are discussed, particularly in terms simplicity and clarity, symbolism and relevance, and avoiding unnecessary details.
• Technical Aspects of Logo Design
  • The logo’s design should appeal to the intended commercial audience and be appropriate for the industry.
  • Importance of scalability: Logos need to be recognizable and clear at any size.
  • Challenges with certain design elements like drop shadows and complex fonts which may not print well or look good on digital platforms.
• Strategic Logo Design Decisions
  • Discussion on choosing the right logo style to match business goals and audience.
  • Importance of a logo that doesn’t limit the business scope, allowing for flexibility in services offered.
• Practical Tips and Conclusion
  • Levi provides practical advice on ensuring logos effectively represent the business.
  • Discussion on the need for professional input in logo design to avoid common pitfalls and ensure effective branding.

Helpful Links for Commercial Property Inspectors:

• InterNACHI® Marketing Services
• Transitioning From Residential to Commercial Inspections
• Branding Considerations for Commercial Property Inspection Companies