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The Commercial Property Inspector Podcast
The Commercial Inspector Podcast is produced by the Certified Commercial Property Inspectors Association (CCPIA®)—the leading organization for commercial property inspector training and professional development.
Tune into multiple series, including the Roundtable Meeting, a monthly discussion with inspectors from across the country, and Building Your Business, where industry leaders share practical tips and strategies. Whether you're looking to sharpen your inspection skills or grow your business, there's something here for you.
The Commercial Property Inspector Podcast
Building Your Business Ep. #30: Transform One-Time Jobs into Recurring Revenue with Ian Robertson
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In this episode, host Rob Claus welcomes Ian Robertson, founder of Inspector Toolbelt and Full View Digital Marketing to share his extensive background in the inspection industry, discussing the evolution of home and commercial inspections, the importance of understanding the customer journey, and effective marketing strategies.
00:00 – Intro
00:47 – Ian's background: construction, surveying, early inspections
11:15 – Building Inspector Toolbelt and Full View Marketing
13:01 – Residential vs. commercial customer journeys
16:41 – Being "the best" vs. "the most available"
22:19 – Why commercial needs a separate brand/website
23:01 – Commercial marketing is more digital, less referral-based
27:29 – Recurring revenue and thinking like a business owner
32:00 – Annual maintenance inspections as recurring revenue
33:47 – Low competition in the commercial market
37:03 – Targeting small towns over big cities
42:28 – Marketing continues through the whole client relationship
46:14 – Using CRMs/Trello to automate lead follow-up
50:28 – Why "what do I charge?" is the wrong question
54:42 – What's next for Inspector Toolbelt
56:41 – AI as an assistant, not a replacement
59:06 – Contact info and wrap-up
🔗 Related Resources for Commercial Property Inspectors:
- Getting Started as a Commercial Inspector: Defining Your Service Area - CCPIA
- Getting Started in Commercial Inspections: Moving from Residential to Commercial Inspections
- Commercial Property Inspectors: Who They Are and Who Hires Them
- Business Development Resources for Commercial Property Inspectors
Watch or listen (anywhere, anytime, and any way you like). Visit ccpia.org to browse the video library!