In this episode, Aaron Shishilla shares his journey from growing up in the family inspection business to founding Wolfpack Advertising. We explore digital marketing strategies, the impact of AI, and how inspectors can effectively source work in a digital-first world.

00:00 Introduction and Background
02:59 Family Business and Early Experiences
06:02 Transition to Marketing and Wolfpack
09:01 Growth and Evolution of Wolfpack
11:54 Shifts in Marketing Strategies
14:58 The Impact of AI on Business
18:10 Marketing Methodologies for Different Inspections
21:12 Budgeting for Marketing Expenses
23:59 Types of Marketing Spend
27:01 Website Management and Updates
27:39 The Evolution of Digital Marketing in Commercial Inspections
30:17 Building Authority Through Website Content
32:09 Navigating Google Ads for Commercial Inspections
37:10 Understanding Bing Ads and Their Value
40:01 The Importance of Inside Sales in Lead Conversion
46:18 Tailoring Marketing Strategies for New Inspectors
53:42 Outro


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