{"version":"1.0.0","segments":[{"startTime":0.36,"endTime":3.08,"body":"Nailing this feeling and being able to"},{"startTime":0.36,"endTime":3.08,"body":"infuse it into your brand,"},{"startTime":3.105,"endTime":4.895,"body":"that is branding in a nutshell."},{"startTime":4.92,"endTime":8.28,"body":"That is the goal."},{"startTime":8.76,"endTime":11.8,"body":"One, two, three, four."},{"startTime":12.4,"endTime":14.12,"body":"You're building a brand online."},{"startTime":14.48,"endTime":16.28,"body":"You've got wild AF dreams."},{"startTime":16.88,"endTime":20.775,"body":"You know you've got the potential to grow"},{"startTime":16.88,"endTime":20.775,"body":"your biz into something pretty dang"},{"startTime":20.8,"endTime":24.44,"body":"incredible, and you want"},{"startTime":20.8,"endTime":24.44,"body":"to do it all the right way."},{"startTime":25.04,"endTime":30.535,"body":"Hey, I'm Alex, your brand bestie, and this"},{"startTime":25.04,"endTime":30.535,"body":"is Brandology, the podcast It's a podcast"},{"startTime":30.56,"endTime":34.08,"body":"that feels like a coffee chat with a biz"},{"startTime":30.56,"endTime":34.08,"body":"friend who's giving you all the tips and"},{"startTime":34.105,"endTime":37.64,"body":"advice on growing your brand,"},{"startTime":34.105,"endTime":37.64,"body":"because that's what it is."},{"startTime":37.88,"endTime":42.16,"body":"We're talking strategy, design,"},{"startTime":37.88,"endTime":42.16,"body":"content, messaging, and more."},{"startTime":42.64,"endTime":46.895,"body":"So if you're ready for no BS brand advice"},{"startTime":42.64,"endTime":46.895,"body":"from someone who's done it all"},{"startTime":46.92,"endTime":48.48,"body":"before, this is the pod for you."},{"startTime":49.0,"endTime":51.72,"body":"Let's get into it."},{"startTime":54.36,"endTime":55.575,"body":"Hello, hello."},{"startTime":55.6,"endTime":57.76,"body":"Welcome back to Brandology."},{"startTime":58.24,"endTime":61.24,"body":"Thank you so much for"},{"startTime":58.24,"endTime":61.24,"body":"being here with me today."},{"startTime":61.4,"endTime":65.96,"body":"I, as always, want to just give you a big"},{"startTime":61.4,"endTime":65.96,"body":"pat on the back for taking this time out"},{"startTime":66.08,"endTime":71.0,"body":"to work on your brand,"},{"startTime":66.08,"endTime":71.0,"body":"building your best brand ever."},{"startTime":71.52,"endTime":71.96,"body":"Well done."},{"startTime":72.16,"endTime":75.14,"body":"You are already 10 steps ahead of most"},{"startTime":72.16,"endTime":75.14,"body":"other business owners because"},{"startTime":75.2,"endTime":76.6,"body":"you're taking the time to do this."},{"startTime":76.72,"endTime":78.16,"body":"So thank you for being here."},{"startTime":78.8,"endTime":84.855,"body":"So today we're going to be chatting about"},{"startTime":78.8,"endTime":84.855,"body":"some questions that I really want you to"},{"startTime":84.88,"endTime":88.88,"body":"answer before you rebrand your business."},{"startTime":89.6,"endTime":94.775,"body":"So if you are in that space,"},{"startTime":89.6,"endTime":94.775,"body":"in that state of mind of being like, I"},{"startTime":94.8,"endTime":97.375,"body":"feel like the time is"},{"startTime":94.8,"endTime":97.375,"body":"coming for me to rebrand."},{"startTime":97.4,"endTime":101.56,"body":"I feel like I need to make a"},{"startTime":97.4,"endTime":101.56,"body":"change here in my business."},{"startTime":101.64,"endTime":103.92,"body":"Things aren't aligned,"},{"startTime":101.64,"endTime":103.92,"body":"things aren't quite right."},{"startTime":104.16,"endTime":105.84,"body":"And a rebrand is in the right direction."},{"startTime":105.865,"endTime":109.52,"body":"This is an awesome episode for you because"},{"startTime":105.865,"endTime":109.52,"body":"it's going to give you that first step"},{"startTime":110.6,"endTime":112.535,"body":"before rebranding, essentially."},{"startTime":112.56,"endTime":116.16,"body":"However, if you are listening to this"},{"startTime":112.56,"endTime":116.16,"body":"now, I'm not looking to rebrand, Alex."},{"startTime":116.4,"endTime":118.32,"body":"This is still going to"},{"startTime":116.4,"endTime":118.32,"body":"be a helpful episode."},{"startTime":118.345,"endTime":121.8,"body":"So don't think this is not"},{"startTime":118.345,"endTime":121.8,"body":"going to be useful for you."},{"startTime":122.04,"endTime":124.64,"body":"These questions that I'm going to go"},{"startTime":122.04,"endTime":124.64,"body":"through in this episode is still going to"},{"startTime":124.665,"endTime":128.28,"body":"be really helpful for you in terms of"},{"startTime":124.665,"endTime":128.28,"body":"understanding why you're doing what you're"},{"startTime":128.305,"endTime":132.16,"body":"doing and how you can get results"},{"startTime":128.305,"endTime":132.16,"body":"from your brand."},{"startTime":132.6,"endTime":135.24,"body":"Because as you've probably heard me say"},{"startTime":132.6,"endTime":135.24,"body":"multiple times,"},{"startTime":136.16,"endTime":142.32,"body":"many, many times, actually, your brand is"},{"startTime":136.16,"endTime":142.32,"body":"a living, evolving, dynamic being."},{"startTime":142.44,"endTime":144.54,"body":"That is how I want you"},{"startTime":142.44,"endTime":144.54,"body":"to treat your brand."},{"startTime":145.0,"endTime":146.64,"body":"It should not stay the same."},{"startTime":147.0,"endTime":152.735,"body":"Yes, there are things that should stay the"},{"startTime":147.0,"endTime":152.735,"body":"same in terms of consistency, overall"},{"startTime":152.76,"endTime":157.575,"body":"consistency in visuals, in values, in"},{"startTime":152.76,"endTime":157.575,"body":"messaging, in what you talk"},{"startTime":157.6,"endTime":158.68,"body":"about, in how you say it."},{"startTime":158.705,"endTime":160.88,"body":"These things, yes, we"},{"startTime":158.705,"endTime":160.88,"body":"need consistency there."},{"startTime":161.6,"endTime":165.24,"body":"But that doesn't mean that these things"},{"startTime":161.6,"endTime":165.24,"body":"over time can't change"},{"startTime":165.96,"endTime":168.0,"body":"because they can and they should."},{"startTime":168.36,"endTime":170.375,"body":"And my business is a"},{"startTime":168.36,"endTime":170.375,"body":"prime example of that."},{"startTime":170.4,"endTime":173.46,"body":"I'm actually changing some of my messaging"},{"startTime":170.4,"endTime":173.46,"body":"at the moment because I"},{"startTime":173.92,"endTime":179.015,"body":"went not back to basics, but after I took"},{"startTime":173.92,"endTime":179.015,"body":"a little bit of time off at the start of"},{"startTime":179.04,"endTime":183.6,"body":"the year, unintentionally, I"},{"startTime":179.04,"endTime":183.6,"body":"realised coming back to the business"},{"startTime":184.16,"endTime":187.44,"body":"that, now, after what I've"},{"startTime":184.16,"endTime":187.44,"body":"thought about and what I've"},{"startTime":187.84,"endTime":192.375,"body":"experienced and everything over those few"},{"startTime":187.84,"endTime":192.375,"body":"months, I need to change my messaging"},{"startTime":192.4,"endTime":197.08,"body":"because the most important thing to me is"},{"startTime":192.4,"endTime":197.08,"body":"that the brand feels aligned to me"},{"startTime":197.6,"endTime":199.16,"body":"and it feels like an extension of me."},{"startTime":199.76,"endTime":201.575,"body":"That is my number one priority."},{"startTime":201.6,"endTime":204.42,"body":"And this is what I talk about when"},{"startTime":201.6,"endTime":204.42,"body":"it comes to branding all the time."},{"startTime":204.445,"endTime":205.855,"body":"That is number one priority."},{"startTime":205.88,"endTime":207.92,"body":"A lot of people say, oh, no, your dream"},{"startTime":205.88,"endTime":207.92,"body":"client, your dream customer,"},{"startTime":207.945,"endTime":209.36,"body":"that's number one priority."},{"startTime":209.96,"endTime":211.12,"body":"Yes, very important."},{"startTime":211.28,"endTime":213.04,"body":"But to me, that's number two, priority."},{"startTime":213.52,"endTime":217.92,"body":"You are not going to get very far if your"},{"startTime":213.52,"endTime":217.92,"body":"brand doesn't feel right to you,"},{"startTime":218.2,"endTime":219.68,"body":"if it doesn't feel aligned to you."},{"startTime":219.705,"endTime":222.12,"body":"I don't care how aligned"},{"startTime":219.705,"endTime":222.12,"body":"it is to your ideal client."},{"startTime":222.44,"endTime":224.56,"body":"That might get you short term results."},{"startTime":222.44,"endTime":224.56,"body":"Yes."},{"startTime":224.68,"endTime":227.095,"body":"But is that going to create"},{"startTime":224.68,"endTime":227.095,"body":"a sustainable business?"},{"startTime":227.12,"endTime":227.64,"body":"Hell no."},{"startTime":227.76,"endTime":232.535,"body":"So I always want to start with, does"},{"startTime":227.76,"endTime":232.535,"body":"this brand feel like a hell's yes to you?"},{"startTime":232.56,"endTime":235.52,"body":"Does it feel like, oh my God, I"},{"startTime":232.56,"endTime":235.52,"body":"am obsessed with my own brand?"},{"startTime":235.96,"endTime":237.84,"body":"I am my own brand's biggest fan."},{"startTime":238.0,"endTime":244.055,"body":"Like I'm sitting here crying at"},{"startTime":238.0,"endTime":244.055,"body":"how beautiful it looks and how perfect"},{"startTime":244.08,"endTime":246.015,"body":"it feels for me and how right it sounds."},{"startTime":246.04,"endTime":249.88,"body":"And like these words that I've put"},{"startTime":246.04,"endTime":249.88,"body":"together sound so incredible and sound"},{"startTime":250.16,"endTime":252.76,"body":"like exactly like the message I"},{"startTime":250.16,"endTime":252.76,"body":"want to put out into the world."},{"startTime":252.785,"endTime":255.655,"body":"That's the vibe that I want"},{"startTime":252.785,"endTime":255.655,"body":"you to have about your brand."},{"startTime":255.68,"endTime":260.095,"body":"And if you don't feel that about your"},{"startTime":255.68,"endTime":260.095,"body":"brand, then it's probably time"},{"startTime":260.12,"endTime":262.12,"body":"to look at changing some things."},{"startTime":263.0,"endTime":267.32,"body":"And that might be rebranding,"},{"startTime":263.0,"endTime":267.32,"body":"like rebranding your visuals."},{"startTime":268.0,"endTime":269.4,"body":"So that's what I'm going to chat about."},{"startTime":269.425,"endTime":270.76,"body":"So let's Let's just dive in."},{"startTime":271.2,"endTime":274.175,"body":"Also, I should say I'm recording in a"},{"startTime":271.2,"endTime":274.175,"body":"different place today, so it"},{"startTime":274.2,"endTime":275.78,"body":"might be a little bit echoey."},{"startTime":276.4,"endTime":277.28,"body":"Hopefully it's fine."},{"startTime":277.52,"endTime":281.095,"body":"But I'm in a more open,"},{"startTime":277.52,"endTime":281.095,"body":"slightly empty room."},{"startTime":281.12,"endTime":283.415,"body":"So I think it's going"},{"startTime":281.12,"endTime":283.415,"body":"to be a bit like that."},{"startTime":283.44,"endTime":285.82,"body":"But we're going to roll on anyway."},{"startTime":283.44,"endTime":285.82,"body":"I'm sure it's fine."},{"startTime":286.08,"endTime":291.415,"body":"Okay, so if you are feeling that urge to"},{"startTime":286.08,"endTime":291.415,"body":"rebrand, you might be looking"},{"startTime":291.44,"endTime":293.335,"body":"at your brand every day."},{"startTime":293.36,"endTime":295.42,"body":"This is generally what"},{"startTime":293.36,"endTime":295.42,"body":"happens with my clients."},{"startTime":296.0,"endTime":301.095,"body":"It starts off as this small,"},{"startTime":296.0,"endTime":301.095,"body":"niggling feeling of them looking at their"},{"startTime":301.12,"endTime":308.295,"body":"stuff and going, Oh, you're not"},{"startTime":301.12,"endTime":308.295,"body":"sitting there loving it anymore."},{"startTime":308.32,"endTime":310.04,"body":"Maybe you never loved it to begin with."},{"startTime":310.56,"endTime":314.335,"body":"But whatever the case, as time is going"},{"startTime":310.56,"endTime":314.335,"body":"on, you're feeling less and less attached"},{"startTime":314.36,"endTime":316.12,"body":"to it and less and less aligned to it."},{"startTime":316.44,"endTime":319.255,"body":"And that's exactly what happened with me"},{"startTime":316.44,"endTime":319.255,"body":"with my messaging, for example,"},{"startTime":319.28,"endTime":320.32,"body":"how I'm changing my messaging."},{"startTime":320.345,"endTime":322.255,"body":"Not that I disliked my old messaging."},{"startTime":322.28,"endTime":324.92,"body":"I actually still love it, and"},{"startTime":322.28,"endTime":324.92,"body":"I think it's really relevant."},{"startTime":325.52,"endTime":327.175,"body":"But I'm saying things now."},{"startTime":327.2,"endTime":331.055,"body":"I'm saying the same things"},{"startTime":327.2,"endTime":331.055,"body":"in different different ways now."},{"startTime":331.08,"endTime":333.415,"body":"And I think that's the"},{"startTime":331.08,"endTime":333.415,"body":"really important part here."},{"startTime":333.44,"endTime":336.72,"body":"I'm actually not changing what I'm talking"},{"startTime":333.44,"endTime":336.72,"body":"about, I'm changing how I'm saying it."},{"startTime":337.12,"endTime":338.04,"body":"That's how I'm changing my messaging."},{"startTime":338.065,"endTime":341.775,"body":"But it was this feeling"},{"startTime":338.065,"endTime":341.775,"body":"that grew over a couple of weeks where I"},{"startTime":341.8,"endTime":345.44,"body":"was like, this is not quite right,"},{"startTime":341.8,"endTime":345.44,"body":"not how I want to say things anymore."},{"startTime":346.0,"endTime":349.095,"body":"So a lot of the time it's going"},{"startTime":346.0,"endTime":349.095,"body":"to be this gradual feeling."},{"startTime":349.12,"endTime":351.56,"body":"It could be gradual over a couple of"},{"startTime":349.12,"endTime":351.56,"body":"weeks, it could be gradual"},{"startTime":351.585,"endTime":352.815,"body":"over a couple of months."},{"startTime":352.84,"endTime":355.76,"body":"And we start to feel like the"},{"startTime":352.84,"endTime":355.76,"body":"brand is not aligned to you."},{"startTime":356.64,"endTime":360.12,"body":"And you might look and go, it's"},{"startTime":356.64,"endTime":360.12,"body":"not matching my energy anymore."},{"startTime":360.72,"endTime":362.92,"body":"It's not on that same level as me."},{"startTime":363.44,"endTime":365.455,"body":"It's not reflecting my brilliance."},{"startTime":365.48,"endTime":368.455,"body":"And this is such a huge part of branding."},{"startTime":368.48,"endTime":376.2,"body":"If your brand, and when I'm saying brand,"},{"startTime":368.48,"endTime":376.2,"body":"I am saying the three core areas of"},{"startTime":377.04,"endTime":382.84,"body":"visuals, voice and values, if those things"},{"startTime":377.04,"endTime":382.84,"body":"are not reflecting your brilliance,"},{"startTime":383.4,"endTime":387.655,"body":"so your experience,"},{"startTime":383.4,"endTime":387.655,"body":"your skills, your knowledge, your power,"},{"startTime":387.68,"endTime":391.16,"body":"your results, your transformations, if"},{"startTime":387.68,"endTime":391.16,"body":"it's not reflecting that, then the brand"},{"startTime":391.185,"endTime":395.935,"body":"has to change, quite honestly,"},{"startTime":391.185,"endTime":395.935,"body":"because the brand is that open door."},{"startTime":395.96,"endTime":397.96,"body":"The brand is that first"},{"startTime":395.96,"endTime":397.96,"body":"impression for people."},{"startTime":398.16,"endTime":402.48,"body":"And if they're not getting even an inkling"},{"startTime":398.16,"endTime":402.48,"body":"of your brilliance through your brand,"},{"startTime":402.8,"endTime":405.975,"body":"they're not going to know how amazing you"},{"startTime":402.8,"endTime":405.975,"body":"are and how good you are at what you do."},{"startTime":406.0,"endTime":408.6,"body":"So it's going to be unlikely"},{"startTime":406.0,"endTime":408.6,"body":"they're going to buy from you."},{"startTime":409.56,"endTime":412.295,"body":"So you might be like, yeah, it's not"},{"startTime":409.56,"endTime":412.295,"body":"filling aligned, it's not matching my"},{"startTime":412.32,"endTime":414.0,"body":"energy, it's not reflecting my brilliance."},{"startTime":414.4,"endTime":419.8,"body":"And deep down, you probably know that your"},{"startTime":414.4,"endTime":419.8,"body":"dream clients or dream customers are"},{"startTime":419.84,"endTime":421.02,"body":"not It's not appealing it either."},{"startTime":421.4,"endTime":423.935,"body":"Okay, this is another big thing"},{"startTime":421.4,"endTime":423.935,"body":"with my clients who come to me."},{"startTime":423.96,"endTime":426.16,"body":"They're like, my brand feels"},{"startTime":423.96,"endTime":426.16,"body":"like it's holding me back."},{"startTime":426.72,"endTime":432.095,"body":"My brand is stopping me from growing"},{"startTime":426.72,"endTime":432.095,"body":"and building to where I want to be."},{"startTime":432.12,"endTime":435.8,"body":"And that can come in the form of Crickets."},{"startTime":436.12,"endTime":442.095,"body":"Crickets in the DMs, crickets in my inbox,"},{"startTime":436.12,"endTime":442.095,"body":"not getting the inquiries I used to get or"},{"startTime":442.12,"endTime":445.88,"body":"just not getting inquiries point blank or"},{"startTime":442.12,"endTime":445.88,"body":"not getting inquiries from the people that"},{"startTime":445.905,"endTime":448.88,"body":"I want, not getting sales"},{"startTime":445.905,"endTime":448.88,"body":"from the people that I want."},{"startTime":449.52,"endTime":454.735,"body":"It could be a tumbleweed vibe on social"},{"startTime":449.52,"endTime":454.735,"body":"media where you feel like you're just"},{"startTime":454.76,"endTime":458.375,"body":"yelling out into the abyss and"},{"startTime":454.76,"endTime":458.375,"body":"no one is engaging with you and no one"},{"startTime":458.4,"endTime":461.32,"body":"seems to literally care at"},{"startTime":458.4,"endTime":461.32,"body":"all about what you're saying."},{"startTime":461.84,"endTime":465.88,"body":"These are ways you're going to know that,"},{"startTime":461.84,"endTime":465.88,"body":"okay, my dream clients"},{"startTime":466.68,"endTime":469.12,"body":"are not feeling my brand."},{"startTime":469.84,"endTime":474.32,"body":"They're not feeling attached to it"},{"startTime":469.84,"endTime":474.32,"body":"and they're not feeling aligned to it."},{"startTime":474.84,"endTime":476.535,"body":"So these are two big things."},{"startTime":476.56,"endTime":478.66,"body":"You're not feeling aligned and"},{"startTime":476.56,"endTime":478.66,"body":"they're not feeling aligned."},{"startTime":478.685,"endTime":480.08,"body":"We must change something."},{"startTime":480.28,"endTime":481.68,"body":"So it's time for a new era."},{"startTime":481.88,"endTime":485.52,"body":"When you're feeling all these things,"},{"startTime":481.88,"endTime":485.52,"body":"that is time for your rebrand era."},{"startTime":485.64,"endTime":489.855,"body":"But"},{"startTime":485.64,"endTime":489.855,"body":"before you dive headfirst into picking"},{"startTime":489.88,"endTime":494.695,"body":"colours, picking fonts, doing"},{"startTime":489.88,"endTime":494.695,"body":"Canva templates, whatever it is you feel"},{"startTime":494.72,"endTime":496.6,"body":"like you have to do all the pretty things."},{"startTime":496.88,"endTime":498.335,"body":"We need to take a minute."},{"startTime":498.36,"endTime":501.655,"body":"We need to pause because I really want to"},{"startTime":498.36,"endTime":501.655,"body":"make it clear that a rebrand"},{"startTime":501.68,"endTime":503.32,"body":"is not just about aesthetics."},{"startTime":503.48,"endTime":509.4,"body":"So yes, a beautiful brand is important and"},{"startTime":503.48,"endTime":509.4,"body":"I love a beautiful brand and"},{"startTime":509.68,"endTime":511.1,"body":"it It should be beautiful."},{"startTime":511.24,"endTime":513.16,"body":"But we want it to be about more than that."},{"startTime":513.185,"endTime":517.375,"body":"We want it to actually connect with people"},{"startTime":513.185,"endTime":517.375,"body":"and we want it to actually work for you."},{"startTime":517.4,"endTime":522.8,"body":"So attracting dream clients,"},{"startTime":517.4,"endTime":522.8,"body":"elevating your brand presence on socials,"},{"startTime":523.52,"endTime":526.96,"body":"making you more visible to people and"},{"startTime":523.52,"endTime":526.96,"body":"helping people build those deeper"},{"startTime":527.12,"endTime":529.735,"body":"connections with you and"},{"startTime":527.12,"endTime":529.735,"body":"ultimately making you more money."},{"startTime":529.76,"endTime":532.895,"body":"Because that's the goal for most of us,"},{"startTime":529.76,"endTime":532.895,"body":"amongst other things."},{"startTime":532.92,"endTime":534.12,"body":"But we do always..."},{"startTime":534.88,"endTime":537.855,"body":"I mean, look, I haven't had a single"},{"startTime":534.88,"endTime":537.855,"body":"client yet who has not wanted"},{"startTime":537.88,"endTime":539.36,"body":"to increase their income."},{"startTime":539.92,"endTime":542.255,"body":"So that's going to be a"},{"startTime":539.92,"endTime":542.255,"body":"big goal for most of us."},{"startTime":542.28,"endTime":545.04,"body":"And if we wanted to do that, we need"},{"startTime":542.28,"endTime":545.04,"body":"to build on a strategic foundation."},{"startTime":545.065,"endTime":548.695,"body":"And that's where these three"},{"startTime":545.065,"endTime":548.695,"body":"questions come into play."},{"startTime":548.72,"endTime":550.12,"body":"So we're going to dive into them."},{"startTime":550.96,"endTime":556.04,"body":"So question one is, what are my biggest"},{"startTime":550.96,"endTime":556.04,"body":"struggles in business right now."},{"startTime":556.72,"endTime":558.655,"body":"This is very important."},{"startTime":558.68,"endTime":561.52,"body":"That's why it is number"},{"startTime":558.68,"endTime":561.52,"body":"one, question number one."},{"startTime":561.92,"endTime":564.855,"body":"So the first thing we need to figure out"},{"startTime":561.92,"endTime":564.855,"body":"is why you're rebranding"},{"startTime":564.88,"endTime":565.68,"body":"in the first place."},{"startTime":567.64,"endTime":568.16,"body":"Why?"},{"startTime":569.28,"endTime":574.295,"body":"So if you are doing it,"},{"startTime":569.28,"endTime":574.295,"body":"for example, because you're bored of your"},{"startTime":574.32,"endTime":577.64,"body":"current look, like you're just feeling a"},{"startTime":574.32,"endTime":577.64,"body":"bit bored by it, or you have a competitor"},{"startTime":577.665,"endTime":581.695,"body":"who rebranded, and now you're like,"},{"startTime":577.665,"endTime":581.695,"body":"oh, God, should I rebrand now as well?"},{"startTime":581.72,"endTime":582.96,"body":"Because they did."},{"startTime":583.88,"endTime":585.88,"body":"Let's, again, let's pause here."},{"startTime":586.08,"endTime":589.76,"body":"So a rebrand, I really want you to look"},{"startTime":586.08,"endTime":589.76,"body":"at it like a solution to a problem."},{"startTime":590.44,"endTime":594.335,"body":"It's not just something you do on a whim"},{"startTime":590.44,"endTime":594.335,"body":"or just because you saw something cool you"},{"startTime":594.36,"endTime":596.76,"body":"like, and you're like, oh, I"},{"startTime":594.36,"endTime":596.76,"body":"want that to be my brand now."},{"startTime":597.68,"endTime":600.615,"body":"Of course, you can rebrand"},{"startTime":597.68,"endTime":600.615,"body":"in those instances You can."},{"startTime":600.64,"endTime":602.0,"body":"It's your business, it's your life."},{"startTime":602.025,"endTime":603.535,"body":"You can do whatever you want."},{"startTime":603.56,"endTime":607.495,"body":"But if you're not going into it"},{"startTime":603.56,"endTime":607.495,"body":"with real strategy and real purpose behind"},{"startTime":607.52,"endTime":609.84,"body":"it, it's probably going to be short-lived."},{"startTime":609.92,"endTime":613.615,"body":"So firstly, it's not going to get you the"},{"startTime":609.92,"endTime":613.615,"body":"results that you're after because you"},{"startTime":613.64,"endTime":615.84,"body":"haven't really gone about"},{"startTime":613.64,"endTime":615.84,"body":"it in the right way."},{"startTime":616.64,"endTime":619.935,"body":"And secondly, it's going to be something"},{"startTime":616.64,"endTime":619.935,"body":"that you're probably going to lose"},{"startTime":619.96,"endTime":622.4,"body":"interest in in six months and"},{"startTime":619.96,"endTime":622.4,"body":"then want to rebrand again."},{"startTime":623.04,"endTime":626.64,"body":"And that is my biggest piece of advice to"},{"startTime":623.04,"endTime":626.64,"body":"my clients is that I really don't want you"},{"startTime":626.665,"endTime":629.76,"body":"to have to rebrand within"},{"startTime":626.665,"endTime":629.76,"body":"at least a couple of years."},{"startTime":630.12,"endTime":632.04,"body":"This brand should go the distance for you."},{"startTime":632.065,"endTime":634.52,"body":"And as I said, that doesn't"},{"startTime":632.065,"endTime":634.52,"body":"mean it can't evolve."},{"startTime":635.24,"endTime":638.255,"body":"And I love to design my clients' brands so"},{"startTime":635.24,"endTime":638.255,"body":"they have that room to"},{"startTime":638.28,"endTime":639.12,"body":"move, that room to evolve."},{"startTime":639.145,"endTime":643.815,"body":"If we want to add more colours later, if"},{"startTime":639.145,"endTime":643.815,"body":"we want to change up the feel of the fonts"},{"startTime":643.84,"endTime":645.88,"body":"and brand imagery and"},{"startTime":643.84,"endTime":645.88,"body":"stuff, we can do that."},{"startTime":646.28,"endTime":649.135,"body":"You're not going to be restricted, but"},{"startTime":646.28,"endTime":649.135,"body":"we're not actually fully"},{"startTime":649.16,"endTime":652.24,"body":"rebranding every time."},{"startTime":649.16,"endTime":652.24,"body":"It's just a continual, gradual evolution."},{"startTime":653.08,"endTime":656.695,"body":"Because when you rebrand, you do have to"},{"startTime":653.08,"endTime":656.695,"body":"rebuild a bit of visibility, a bit of"},{"startTime":656.72,"endTime":659.56,"body":"connection, a bit of loyalty"},{"startTime":656.72,"endTime":659.56,"body":"every time you do that."},{"startTime":659.88,"endTime":663.0,"body":"Because you are coming in with a new look"},{"startTime":659.88,"endTime":663.0,"body":"and people have to get used to that and"},{"startTime":663.025,"endTime":668.495,"body":"they have to rebuild trust in that and"},{"startTime":663.025,"endTime":668.495,"body":"also make that connection between who"},{"startTime":668.52,"endTime":670.04,"body":"you were before and who you are now."},{"startTime":670.36,"endTime":672.6,"body":"So the less we can do"},{"startTime":670.36,"endTime":672.6,"body":"that, ideally, the better."},{"startTime":673.52,"endTime":673.96,"body":"All right."},{"startTime":674.72,"endTime":678.72,"body":"So I want you to ask yourself, what are my"},{"startTime":674.72,"endTime":678.72,"body":"biggest struggles in business right now?"},{"startTime":678.84,"endTime":683.895,"body":"So this is not just related to what"},{"startTime":678.84,"endTime":683.895,"body":"branding does in your mind."},{"startTime":683.92,"endTime":687.64,"body":"I just want you to think big picture,"},{"startTime":683.92,"endTime":687.64,"body":"what are the biggest struggles I'm having?"},{"startTime":687.76,"endTime":690.16,"body":"So is it I'm attracting the wrong clients."},{"startTime":691.16,"endTime":692.895,"body":"They don't see the value in what I do."},{"startTime":692.92,"endTime":694.24,"body":"Is that what the problem is?"},{"startTime":695.12,"endTime":697.12,"body":"Or do you feel like you're undercharging?"},{"startTime":697.48,"endTime":699.535,"body":"Do you feel like you're not"},{"startTime":697.48,"endTime":699.535,"body":"getting paid what you're worth?"},{"startTime":699.56,"endTime":701.44,"body":"You're resenting all the"},{"startTime":699.56,"endTime":701.44,"body":"projects you're doing."},{"startTime":701.96,"endTime":704.64,"body":"And that's probably because"},{"startTime":701.96,"endTime":704.64,"body":"your brand positioning is off."},{"startTime":705.32,"endTime":707.975,"body":"Maybe people just aren't getting"},{"startTime":705.32,"endTime":707.975,"body":"what makes you different."},{"startTime":708.0,"endTime":711.0,"body":"Maybe you're getting a lot of"},{"startTime":708.0,"endTime":711.0,"body":"just inquiries from people who"},{"startTime":711.16,"endTime":713.24,"body":"inquire with everyone under the sun."},{"startTime":713.48,"endTime":716.855,"body":"People aren't coming and working with you"},{"startTime":713.48,"endTime":716.855,"body":"just because of you and"},{"startTime":716.88,"endTime":717.56,"body":"how amazing you are."},{"startTime":717.585,"endTime":720.36,"body":"It just feels like"},{"startTime":717.585,"endTime":720.36,"body":"they're just inquiring with you just"},{"startTime":720.6,"endTime":723.335,"body":"because you're there, you"},{"startTime":720.6,"endTime":723.335,"body":"were suggested by Instagram."},{"startTime":723.36,"endTime":726.815,"body":"Why not send her an inquiry when we want"},{"startTime":723.36,"endTime":726.815,"body":"people coming and going, oh,"},{"startTime":726.84,"endTime":729.12,"body":"my God, she was made for me."},{"startTime":729.36,"endTime":730.64,"body":"She was meant for me."},{"startTime":731.64,"endTime":734.455,"body":"She is the one."},{"startTime":731.64,"endTime":734.455,"body":"I don't care how much she's charging."},{"startTime":734.48,"endTime":736.4,"body":"I don't care what her wait"},{"startTime":734.48,"endTime":736.4,"body":"time is blah, blah, blah."},{"startTime":736.425,"endTime":739.0,"body":"I'm going to work with"},{"startTime":736.425,"endTime":739.0,"body":"her one way or another."},{"startTime":739.6,"endTime":743.12,"body":"So I want you to really think,"},{"startTime":739.6,"endTime":743.12,"body":"what is the real issue here?"},{"startTime":743.64,"endTime":746.255,"body":"Why have you felt the urge to rebrand?"},{"startTime":746.28,"endTime":749.415,"body":"And even if it's like,"},{"startTime":746.28,"endTime":749.415,"body":"I'm not loving my brand anymore,"},{"startTime":749.44,"endTime":750.92,"body":"can we get deeper than that?"},{"startTime":751.52,"endTime":753.24,"body":"Why are you not loving your brand anymore?"},{"startTime":753.32,"endTime":754.44,"body":"When did this start?"},{"startTime":754.92,"endTime":756.6,"body":"What are you feeling"},{"startTime":754.92,"endTime":756.6,"body":"towards your brand now?"},{"startTime":756.625,"endTime":759.455,"body":"Are you feeling embarrassed"},{"startTime":756.625,"endTime":759.455,"body":"to show people your brand?"},{"startTime":759.48,"endTime":761.76,"body":"Or are you feeling like"},{"startTime":759.48,"endTime":761.76,"body":"it's a chaotic mess?"},{"startTime":762.32,"endTime":765.615,"body":"And that's actually reflecting"},{"startTime":762.32,"endTime":765.615,"body":"on the people who are"},{"startTime":765.64,"endTime":766.72,"body":"interacting with your brand."},{"startTime":766.745,"endTime":769.56,"body":"And so that's impacting"},{"startTime":766.745,"endTime":769.56,"body":"your results, for example."},{"startTime":770.28,"endTime":773.16,"body":"We need to get a bit deeper on what those"},{"startTime":770.28,"endTime":773.16,"body":"big struggles are,"},{"startTime":773.92,"endTime":777.975,"body":"because once you pinpoint the real problem"},{"startTime":773.92,"endTime":777.975,"body":"here, your rebrand can actually fix it."},{"startTime":778.0,"endTime":781.92,"body":"And that's when it starts working for you"},{"startTime":778.0,"endTime":781.92,"body":"instead of just being a pretty"},{"startTime":782.36,"endTime":785.415,"body":"collection of colours and logos and"},{"startTime":782.36,"endTime":785.415,"body":"whatnot, that's when it actually"},{"startTime":785.44,"endTime":787.04,"body":"starts to do things for you."},{"startTime":787.32,"endTime":790.86,"body":"And this is something that I go through"},{"startTime":787.32,"endTime":790.86,"body":"with my clients when we work together is"},{"startTime":790.885,"endTime":794.02,"body":"really understanding what they're going"},{"startTime":790.885,"endTime":794.02,"body":"through, understanding that"},{"startTime":794.32,"endTime":797.495,"body":"overall big picture view of their business"},{"startTime":794.32,"endTime":797.495,"body":"and what's happening and"},{"startTime":797.52,"endTime":798.575,"body":"where they want to be."},{"startTime":798.6,"endTime":802.12,"body":"So then the rebrand can"},{"startTime":798.6,"endTime":802.12,"body":"solve those problems."},{"startTime":802.24,"endTime":807.4,"body":"And it can be a targeted solution,"},{"startTime":802.24,"endTime":807.4,"body":"both for those problems and then also"},{"startTime":807.6,"endTime":810.52,"body":"overall improving their"},{"startTime":807.6,"endTime":810.52,"body":"business and brand overall."},{"startTime":810.92,"endTime":814.64,"body":"But it is really important to know where"},{"startTime":810.92,"endTime":814.64,"body":"those issues actually are for you"},{"startTime":815.24,"endTime":819.04,"body":"and where your current brand is"},{"startTime":815.24,"endTime":819.04,"body":"stopping you from growing."},{"startTime":819.4,"endTime":823.655,"body":"Because when we get down"},{"startTime":819.4,"endTime":823.655,"body":"to brass tacks, basically, that"},{"startTime":823.68,"endTime":825.88,"body":"is usually the issue everyone has."},{"startTime":826.28,"endTime":829.455,"body":"In a nutshell, my current brand"},{"startTime":826.28,"endTime":829.455,"body":"is stopping me from growing."},{"startTime":829.48,"endTime":831.8,"body":"It's like, how?"},{"startTime":829.48,"endTime":831.8,"body":"How is it stopping you from growing?"},{"startTime":833.32,"endTime":837.135,"body":"Okay, second question, how do I want"},{"startTime":833.32,"endTime":837.135,"body":"people to feel when they work with me?"},{"startTime":837.16,"endTime":839.8,"body":"I love this question so much."},{"startTime":840.68,"endTime":843.455,"body":"So your brand, as I said, it's"},{"startTime":840.68,"endTime":843.455,"body":"not just about looking pretty."},{"startTime":843.48,"endTime":844.8,"body":"It's not just about aesthetics."},{"startTime":845.36,"endTime":848.415,"body":"It's really about having a feeling and"},{"startTime":845.36,"endTime":848.415,"body":"creating a feeling and"},{"startTime":848.44,"endTime":849.8,"body":"the people who see it."},{"startTime":850.28,"endTime":855.375,"body":"Okay, like an instant feeling"},{"startTime":850.28,"endTime":855.375,"body":"and then also a prolonged feeling."},{"startTime":855.4,"endTime":857.935,"body":"So the instant feeling really comes from"},{"startTime":855.4,"endTime":857.935,"body":"those visuals, the things"},{"startTime":857.96,"endTime":860.48,"body":"they see straight away."},{"startTime":857.96,"endTime":860.48,"body":"It's creating an instant feeling."},{"startTime":861.6,"endTime":864.8,"body":"The prolonged feeling is when they"},{"startTime":861.6,"endTime":864.8,"body":"actually sit down and watch your longer"},{"startTime":864.92,"endTime":869.335,"body":"form content, read your captions, watch"},{"startTime":864.92,"endTime":869.335,"body":"your stories, all these things, learn"},{"startTime":869.36,"endTime":870.8,"body":"more about your brand and what you do."},{"startTime":870.825,"endTime":873.855,"body":"That's when the more long"},{"startTime":870.825,"endTime":873.855,"body":"term feeling is created."},{"startTime":873.88,"endTime":877.48,"body":"But all up,"},{"startTime":873.88,"endTime":877.48,"body":"it's really about creating that feeling"},{"startTime":877.72,"endTime":880.16,"body":"because the feeling creates the"},{"startTime":877.72,"endTime":880.16,"body":"connection, the connection creates the"},{"startTime":880.185,"endTime":884.735,"body":"trust, the trust,"},{"startTime":880.185,"endTime":884.735,"body":"the trust creates the sale."},{"startTime":884.76,"endTime":889.495,"body":"So this honestly is everything."},{"startTime":889.52,"endTime":891.96,"body":"Nailing this feeling and being able to"},{"startTime":889.52,"endTime":891.96,"body":"infuse it into your brand,"},{"startTime":891.985,"endTime":893.495,"body":"that is branding in a nutshell."},{"startTime":893.52,"endTime":894.92,"body":"That is the goal."},{"startTime":895.48,"endTime":900.295,"body":"So because when people emotionally connect"},{"startTime":895.48,"endTime":900.295,"body":"with your brand, that's when they They"},{"startTime":900.32,"endTime":902.36,"body":"actually start to choose"},{"startTime":900.32,"endTime":902.36,"body":"you over someone else."},{"startTime":902.44,"endTime":906.735,"body":"That's when they stop just looking at you"},{"startTime":902.44,"endTime":906.735,"body":"as one of the masses and like a random"},{"startTime":906.76,"endTime":910.24,"body":"competitor amongst all the other"},{"startTime":906.76,"endTime":910.24,"body":"people that do what you do."},{"startTime":910.44,"endTime":913.44,"body":"And they actually start to"},{"startTime":910.44,"endTime":913.44,"body":"see you in a different lane."},{"startTime":914.32,"endTime":919.56,"body":"Like they start to remember you separately"},{"startTime":914.32,"endTime":919.56,"body":"and they start to carve out"},{"startTime":919.64,"endTime":920.855,"body":"space in their mind just for you."},{"startTime":920.88,"endTime":922.28,"body":"And that's exactly what we want."},{"startTime":923.16,"endTime":925.96,"body":"So I want you to think about how your"},{"startTime":923.16,"endTime":925.96,"body":"dream clients or customers,"},{"startTime":926.4,"endTime":930.215,"body":"how you want them to feel when they land"},{"startTime":926.4,"endTime":930.215,"body":"on your Instagram, for example, when they"},{"startTime":930.24,"endTime":934.135,"body":"land on your website, when they see your"},{"startTime":930.24,"endTime":934.135,"body":"offers, when they're holding your product"},{"startTime":934.16,"endTime":938.0,"body":"in their hands, whatever it is, I want you"},{"startTime":934.16,"endTime":938.0,"body":"to think about how you want them to feel."},{"startTime":938.36,"endTime":939.855,"body":"Do you want them to feel empowered?"},{"startTime":939.88,"endTime":941.615,"body":"Do you want them to feel like, luxurious?"},{"startTime":941.64,"endTime":943.08,"body":"Do you want them to feel at ease?"},{"startTime":943.56,"endTime":946.775,"body":"Do you want them to feel like they're in"},{"startTime":943.56,"endTime":946.775,"body":"really safe hands and they can"},{"startTime":946.8,"endTime":948.415,"body":"just breathe a sigh of relief."},{"startTime":948.44,"endTime":950.0,"body":"I want you to get really clear."},{"startTime":950.28,"endTime":952.055,"body":"You get to decide this."},{"startTime":952.08,"endTime":953.4,"body":"That is the coolest part."},{"startTime":954.0,"endTime":958.36,"body":"You get to choose how you want them to"},{"startTime":954.0,"endTime":958.36,"body":"feel because then we can actually"},{"startTime":958.52,"endTime":960.56,"body":"make the brand feel that way."},{"startTime":961.24,"endTime":963.44,"body":"So they feel that when they see it."},{"startTime":964.44,"endTime":969.695,"body":"So you have to really get clear on how you"},{"startTime":964.44,"endTime":969.695,"body":"want them to feel during that experience"},{"startTime":969.72,"endTime":973.92,"body":"of seeing you, working with you,"},{"startTime":969.72,"endTime":973.92,"body":"using your product, whatever it is."},{"startTime":975.28,"endTime":978.815,"body":"So your brand's visuals,"},{"startTime":975.28,"endTime":978.815,"body":"the messaging, and the whole experience"},{"startTime":978.84,"endTime":981.72,"body":"should be built around that"},{"startTime":978.84,"endTime":981.72,"body":"core feeling right there."},{"startTime":982.28,"endTime":985.815,"body":"Your audience, your dream clients and"},{"startTime":982.28,"endTime":985.815,"body":"customers, they're not"},{"startTime":985.84,"endTime":987.615,"body":"actually buying based on logic."},{"startTime":987.64,"endTime":989.095,"body":"They buy based on emotion."},{"startTime":989.12,"endTime":990.48,"body":"We all do that."},{"startTime":991.16,"endTime":994.68,"body":"We do use logic to a point in"},{"startTime":991.16,"endTime":994.68,"body":"terms of like, I have a problem."},{"startTime":995.24,"endTime":996.24,"body":"I need it solved."},{"startTime":996.56,"endTime":1000.04,"body":"I need a solution that I trust and it's"},{"startTime":996.56,"endTime":1000.04,"body":"going to get me to where I want to go."},{"startTime":1000.065,"endTime":1001.015,"body":"That's very logical."},{"startTime":1001.04,"endTime":1005.2,"body":"But then when it comes to choosing who,"},{"startTime":1001.04,"endTime":1005.2,"body":"that is where emotion"},{"startTime":1005.32,"endTime":1006.655,"body":"completely takes over."},{"startTime":1006.68,"endTime":1012.575,"body":"And that is where you can come in and take"},{"startTime":1006.68,"endTime":1012.575,"body":"centre stage if you are better at"},{"startTime":1012.6,"endTime":1014.88,"body":"capturing that emotion"},{"startTime":1012.6,"endTime":1014.88,"body":"than your competitors."},{"startTime":1015.36,"endTime":1018.44,"body":"And your brand really needs to be creating"},{"startTime":1015.36,"endTime":1018.44,"body":"the right emotion, because right now, if"},{"startTime":1018.465,"endTime":1023.4,"body":"your brand is creating"},{"startTime":1018.465,"endTime":1023.4,"body":"a feeling of like, oh, I don't trust her."},{"startTime":1023.92,"endTime":1025.215,"body":"She seems a bit chaotic."},{"startTime":1025.24,"endTime":1028.64,"body":"It doesn't really seem"},{"startTime":1025.24,"endTime":1028.64,"body":"like she knows what she's doing."},{"startTime":1029.28,"endTime":1030.735,"body":"Of course, they're not"},{"startTime":1029.28,"endTime":1030.735,"body":"going to buy from you."},{"startTime":1030.76,"endTime":1034.34,"body":"But if they're landing on your page and"},{"startTime":1030.76,"endTime":1034.34,"body":"they're going, oh, my gosh, she looks like"},{"startTime":1034.48,"endTime":1036.44,"body":"she just knows exactly"},{"startTime":1034.48,"endTime":1036.44,"body":"what she's talking about."},{"startTime":1037.16,"endTime":1038.415,"body":"She looks so trustworthy."},{"startTime":1038.44,"endTime":1042.135,"body":"She looks so professional, but she looks"},{"startTime":1038.44,"endTime":1042.135,"body":"so welcoming and approachable as well."},{"startTime":1042.16,"endTime":1043.64,"body":"I feel like I could just ask her anything."},{"startTime":1043.665,"endTime":1047.64,"body":"And I love her vibe and personality and"},{"startTime":1043.665,"endTime":1047.64,"body":"the things that she's talking about."},{"startTime":1048.16,"endTime":1052.84,"body":"If they start to feel those things,"},{"startTime":1048.16,"endTime":1052.84,"body":"you are winning right there."},{"startTime":1053.76,"endTime":1058.015,"body":"Okay, so go back, nail down"},{"startTime":1053.76,"endTime":1058.015,"body":"what that core feeling is."},{"startTime":1058.04,"endTime":1061.215,"body":"Ideally, you want to nail down one key"},{"startTime":1058.04,"endTime":1061.215,"body":"feeling, but even a"},{"startTime":1061.24,"endTime":1062.28,"body":"couple of words is okay."},{"startTime":1062.84,"endTime":1063.8,"body":"Okay, last question."},{"startTime":1064.4,"endTime":1067.12,"body":"What is the bigger impact I"},{"startTime":1064.4,"endTime":1067.12,"body":"want to have on my clients."},{"startTime":1068.2,"endTime":1069.56,"body":"This one is big."},{"startTime":1070.2,"endTime":1075.8,"body":"Okay, your brand is, I've said it so many"},{"startTime":1070.2,"endTime":1075.8,"body":"times, it's not just about what you do."},{"startTime":1076.64,"endTime":1080.52,"body":"What you do is the least interesting"},{"startTime":1076.64,"endTime":1080.52,"body":"thing about not your brand."},{"startTime":1080.8,"endTime":1082.36,"body":"What you do is not your brand."},{"startTime":1082.56,"endTime":1086.76,"body":"I really want you to stop thinking"},{"startTime":1082.56,"endTime":1086.76,"body":"about that as your brand at all."},{"startTime":1087.16,"endTime":1088.81,"body":"Your audience already knows what you do."},{"startTime":1088.84,"endTime":1092.695,"body":"The people who are looking for someone who"},{"startTime":1088.84,"endTime":1092.695,"body":"does what you do when they land on your"},{"startTime":1092.72,"endTime":1094.56,"body":"profile, they already"},{"startTime":1092.72,"endTime":1094.56,"body":"know that's what you do."},{"startTime":1095.0,"endTime":1096.54,"body":"So that can be the end of it."},{"startTime":1097.04,"endTime":1098.0,"body":"That is not the focus."},{"startTime":1098.68,"endTime":1102.92,"body":"It's about why you do it and"},{"startTime":1098.68,"endTime":1102.92,"body":"it's about how you do it."},{"startTime":1103.48,"endTime":1107.84,"body":"So when you're really clear on the"},{"startTime":1103.48,"endTime":1107.84,"body":"transformation you create for your clients"},{"startTime":1108.48,"endTime":1113.175,"body":"and the way that you get to that"},{"startTime":1108.48,"endTime":1113.175,"body":"transformation and the reason you do it"},{"startTime":1113.2,"endTime":1118.415,"body":"that way, then your brand messaging, your"},{"startTime":1113.2,"endTime":1118.415,"body":"brand visuals, and then that overall brand"},{"startTime":1118.44,"endTime":1122.535,"body":"presence, you have become much more"},{"startTime":1118.44,"endTime":1122.535,"body":"magnetic because you're focussing less on"},{"startTime":1122.56,"endTime":1124.58,"body":"the things that don't create connection."},{"startTime":1125.12,"endTime":1126.46,"body":"So that's really what this is about."},{"startTime":1126.485,"endTime":1132.815,"body":"If we can reduce the amount of focus on"},{"startTime":1126.485,"endTime":1132.815,"body":"the things that don't create a human and"},{"startTime":1132.84,"endTime":1138.32,"body":"emotional connection with people, like"},{"startTime":1132.84,"endTime":1138.32,"body":"I am a designer, I am a nutritionist,"},{"startTime":1138.96,"endTime":1142.16,"body":"I'm not really connecting that as a human."},{"startTime":1142.24,"endTime":1148.76,"body":"That's like if I say I have a laptop"},{"startTime":1142.24,"endTime":1148.76,"body":"in front of me, I have a teacup here."},{"startTime":1149.4,"endTime":1150.2,"body":"Okay, great."},{"startTime":1150.6,"endTime":1153.52,"body":"That doesn't spark any"},{"startTime":1150.6,"endTime":1153.52,"body":"emotion in me at all."},{"startTime":1154.52,"endTime":1159.415,"body":"So once we stop focusing on those things"},{"startTime":1154.52,"endTime":1159.415,"body":"and we highlight the things that actually"},{"startTime":1159.44,"endTime":1164.88,"body":"can create that connection,"},{"startTime":1159.44,"endTime":1164.88,"body":"that is when brand magnetism can happen."},{"startTime":1165.96,"endTime":1169.04,"body":"So I want you to ask yourself, what do I"},{"startTime":1165.96,"endTime":1169.04,"body":"want people to walk away with after"},{"startTime":1169.065,"endTime":1174.655,"body":"working with me And how do I want to"},{"startTime":1169.065,"endTime":1174.655,"body":"actually change their business, their"},{"startTime":1174.68,"endTime":1178.295,"body":"confidence, their life, their skin, like"},{"startTime":1174.68,"endTime":1178.295,"body":"literally whatever it"},{"startTime":1178.32,"endTime":1179.24,"body":"is that you help with."},{"startTime":1180.28,"endTime":1181.98,"body":"How do you want to change that?"},{"startTime":1182.96,"endTime":1187.135,"body":"So a brand that stands out"},{"startTime":1182.96,"endTime":1187.135,"body":"sells a big vision."},{"startTime":1187.16,"endTime":1188.08,"body":"It sells a movement."},{"startTime":1188.105,"endTime":1190.44,"body":"It's not just selling"},{"startTime":1188.105,"endTime":1190.44,"body":"a service or a product."},{"startTime":1190.52,"endTime":1193.88,"body":"Like, yes, that is how"},{"startTime":1190.52,"endTime":1193.88,"body":"you get to the result."},{"startTime":1194.12,"endTime":1197.04,"body":"That's the vehicle for"},{"startTime":1194.12,"endTime":1197.04,"body":"providing the result."},{"startTime":1197.96,"endTime":1200.34,"body":"But that's not actually"},{"startTime":1197.96,"endTime":1200.34,"body":"what people are buying into."},{"startTime":1200.68,"endTime":1202.415,"body":"They're buying into the bigger vision."},{"startTime":1202.44,"endTime":1205.575,"body":"They're buying into the movement that"},{"startTime":1202.44,"endTime":1205.575,"body":"you're creating that they want"},{"startTime":1205.6,"endTime":1207.04,"body":"to adopt into their own lives."},{"startTime":1207.72,"endTime":1210.935,"body":"And when you build your rebrand around"},{"startTime":1207.72,"endTime":1210.935,"body":"that, people start seeing"},{"startTime":1210.96,"endTime":1213.0,"body":"you as the choice for them."},{"startTime":1213.28,"endTime":1216.52,"body":"They start to ignore your competitors"},{"startTime":1213.28,"endTime":1216.52,"body":"because they're not as connected to that."},{"startTime":1216.545,"endTime":1219.735,"body":"They're not as interested"},{"startTime":1216.545,"endTime":1219.735,"body":"in, oh, I'm just a designer."},{"startTime":1219.76,"endTime":1221.04,"body":"I'm just a nutritionist."},{"startTime":1221.76,"endTime":1223.415,"body":"They're buying into your vision."},{"startTime":1223.44,"endTime":1224.935,"body":"They're buying into your big picture."},{"startTime":1224.96,"endTime":1228.44,"body":"They're buying into your movement and the"},{"startTime":1224.96,"endTime":1228.44,"body":"reason why you're doing what you're doing."},{"startTime":1228.88,"endTime":1231.0,"body":"So it's such a good way"},{"startTime":1228.88,"endTime":1231.0,"body":"differentiate yourself."},{"startTime":1232.04,"endTime":1234.64,"body":"Okay, so let's do a quick recap."},{"startTime":1235.24,"endTime":1239.935,"body":"So if you are in that stage of thinking"},{"startTime":1235.24,"endTime":1239.935,"body":"about rebrand, I don't want you to just"},{"startTime":1239.96,"endTime":1243.775,"body":"dive straight into Pinterest and making"},{"startTime":1239.96,"endTime":1243.775,"body":"mood boards and playing"},{"startTime":1243.8,"endTime":1246.975,"body":"with colours on Canva."},{"startTime":1243.8,"endTime":1246.975,"body":"I know that's all fun and exciting stuff."},{"startTime":1247.0,"endTime":1248.92,"body":"Believe me, I love that stuff as well."},{"startTime":1249.4,"endTime":1251.575,"body":"But ask yourself those"},{"startTime":1249.4,"endTime":1251.575,"body":"three questions first."},{"startTime":1251.6,"endTime":1255.88,"body":"Okay, so what are my biggest"},{"startTime":1251.6,"endTime":1255.88,"body":"struggles in business right now?"},{"startTime":1256.72,"endTime":1259.255,"body":"How do I want people to"},{"startTime":1256.72,"endTime":1259.255,"body":"feel when they work with me?"},{"startTime":1259.28,"endTime":1262.0,"body":"And then what What is the bigger"},{"startTime":1259.28,"endTime":1262.0,"body":"impact I want to have on my clients?"},{"startTime":1263.08,"endTime":1269.015,"body":"So get some clarity on these so you can"},{"startTime":1263.08,"endTime":1269.015,"body":"actually start to step into a new era of"},{"startTime":1269.04,"endTime":1274.775,"body":"your business instead of just, it's like"},{"startTime":1269.04,"endTime":1274.775,"body":"the same thing with the same issues we"},{"startTime":1274.8,"endTime":1276.84,"body":"were having before, but"},{"startTime":1274.8,"endTime":1276.84,"body":"now it just looks better."},{"startTime":1277.84,"endTime":1282.68,"body":"I want you to be like, everything"},{"startTime":1277.84,"endTime":1282.68,"body":"looks better and I'm seeing results."},{"startTime":1283.6,"endTime":1285.695,"body":"I am seeing dream clients book with me."},{"startTime":1285.72,"endTime":1288.735,"body":"I am seeing people stop"},{"startTime":1285.72,"endTime":1288.735,"body":"second guessing my pricing."},{"startTime":1288.76,"endTime":1291.68,"body":"I am seeing engagement on social media."},{"startTime":1291.96,"endTime":1296.295,"body":"I'm seeing people choose me no matter what"},{"startTime":1291.96,"endTime":1296.295,"body":"my pricing or timelines"},{"startTime":1296.32,"endTime":1297.32,"body":"are, whatever it is."},{"startTime":1298.08,"endTime":1299.7,"body":"That is what I want you to see."},{"startTime":1300.28,"endTime":1304.32,"body":"So if you're actually ready to"},{"startTime":1300.28,"endTime":1304.32,"body":"dive a bit deeper into all of this,"},{"startTime":1304.88,"endTime":1309.56,"body":"dive deeper into refining your brand"},{"startTime":1304.88,"endTime":1309.56,"body":"so it actually does work for you."},{"startTime":1310.16,"endTime":1312.055,"body":"So it actually solves your problem."},{"startTime":1312.08,"endTime":1314.86,"body":"So it actually gets you closer to your big"},{"startTime":1312.08,"endTime":1314.86,"body":"vision because your brand can"},{"startTime":1314.885,"endTime":1316.14,"body":"absolutely do that."},{"startTime":1316.48,"endTime":1320.36,"body":"This is exactly what we're doing inside"},{"startTime":1316.48,"endTime":1320.36,"body":"of my new workshop, Brandon a in."},{"startTime":1320.76,"endTime":1323.055,"body":"I'm so damn excited about this workshop."},{"startTime":1323.08,"endTime":1324.16,"body":"It's going to be a live workshop."},{"startTime":1324.185,"endTime":1327.615,"body":"There will be a replay, of course,"},{"startTime":1324.185,"endTime":1327.615,"body":"but this is like a full"},{"startTime":1327.64,"endTime":1328.735,"body":"on experience workshop."},{"startTime":1328.76,"endTime":1332.56,"body":"So it's not just you sit there"},{"startTime":1328.76,"endTime":1332.56,"body":"and listen to me babble for ages."},{"startTime":1333.28,"endTime":1336.695,"body":"We are going to be workshopping"},{"startTime":1333.28,"endTime":1336.695,"body":"your brand together."},{"startTime":1336.72,"endTime":1341.775,"body":"It is a group session,"},{"startTime":1336.72,"endTime":1341.775,"body":"but there's going to be feedback from me."},{"startTime":1341.8,"endTime":1344.055,"body":"We're going to go through"},{"startTime":1341.8,"endTime":1344.055,"body":"specific questions."},{"startTime":1344.08,"endTime":1345.6,"body":"We're going to workshop it all together."},{"startTime":1345.625,"endTime":1349.6,"body":"We're going to be refining your messaging,"},{"startTime":1345.625,"endTime":1349.6,"body":"your positioning, and your brand"},{"startTime":1350.24,"endTime":1353.68,"body":"Okay, so these are the three core things"},{"startTime":1350.24,"endTime":1353.68,"body":"we are looking at in this workshop,"},{"startTime":1354.0,"endTime":1355.48,"body":"messaging, position and presence."},{"startTime":1356.2,"endTime":1357.735,"body":"And we're going to be refining these."},{"startTime":1357.76,"endTime":1359.48,"body":"And if you don't have any of"},{"startTime":1357.76,"endTime":1359.48,"body":"these at all, that's amazing."},{"startTime":1359.505,"endTime":1361.48,"body":"We're going to work on getting those for"},{"startTime":1359.505,"endTime":1361.48,"body":"you"},{"startTime":1362.52,"endTime":1365.92,"body":"because this is when your dream clients"},{"startTime":1362.52,"endTime":1365.92,"body":"are going to connect with you best."},{"startTime":1366.36,"endTime":1368.76,"body":"Once they get through the door of your"},{"startTime":1366.36,"endTime":1368.76,"body":"visual branding,"},{"startTime":1369.44,"endTime":1371.535,"body":"they're going to connect with your"},{"startTime":1369.44,"endTime":1371.535,"body":"messaging and your"},{"startTime":1371.56,"endTime":1372.8,"body":"positioning and your presence."},{"startTime":1373.08,"endTime":1376.12,"body":"That's what's going to get them over"},{"startTime":1373.08,"endTime":1376.12,"body":"the line to actually buy from you."},{"startTime":1376.8,"endTime":1379.84,"body":"This is what's going to make"},{"startTime":1376.8,"endTime":1379.84,"body":"them not be able to say no."},{"startTime":1380.52,"endTime":1383.52,"body":"This is how you build"},{"startTime":1380.52,"endTime":1383.52,"body":"an irresistible brand."},{"startTime":1384.44,"endTime":1387.895,"body":"So inside Brand in a Million, we"},{"startTime":1384.44,"endTime":1387.895,"body":"are going to get together on Zoom."},{"startTime":1387.92,"endTime":1391.735,"body":"We are going to work through the education"},{"startTime":1387.92,"endTime":1391.735,"body":"part, and then we're going to"},{"startTime":1391.76,"endTime":1393.495,"body":"workshop these areas together."},{"startTime":1393.52,"endTime":1397.08,"body":"I will be giving you live feedback"},{"startTime":1393.52,"endTime":1397.08,"body":"if you're able to make it live."},{"startTime":1397.6,"endTime":1401.935,"body":"So if you are tired of blending in and you"},{"startTime":1397.6,"endTime":1401.935,"body":"feel like your brand is constantly getting"},{"startTime":1401.96,"endTime":1406.175,"body":"glossed over and"},{"startTime":1401.96,"endTime":1406.175,"body":"you're ready for people to see you as the"},{"startTime":1406.2,"endTime":1409.735,"body":"go to in your space and for your dream"},{"startTime":1406.2,"endTime":1409.735,"body":"clients and customers to go, oh"},{"startTime":1409.76,"endTime":1412.08,"body":"my gosh, she was meant for me."},{"startTime":1409.76,"endTime":1412.08,"body":"I'm obsessed."},{"startTime":1412.28,"endTime":1414.84,"body":"I cannot wait to work from her."},{"startTime":1412.28,"endTime":1414.84,"body":"I cannot wait to buy from her."},{"startTime":1415.08,"endTime":1416.895,"body":"Brandon, a Million is for you."},{"startTime":1416.92,"endTime":1418.855,"body":"So it's going to be running in late April."},{"startTime":1418.88,"endTime":1423.72,"body":"I haven't got an exact date yet,"},{"startTime":1418.88,"endTime":1423.72,"body":"but it will be in late April sometime."},{"startTime":1424.4,"endTime":1427.56,"body":"The doors are open, so go grab"},{"startTime":1424.4,"endTime":1427.56,"body":"a ticket down in the show notes."},{"startTime":1428.16,"endTime":1431.415,"body":"Right now they are priced at early bird"},{"startTime":1428.16,"endTime":1431.415,"body":"pricing, but that will"},{"startTime":1431.44,"endTime":1432.6,"body":"be doubling in a week."},{"startTime":1433.0,"endTime":1437.295,"body":"So if you do want to jump in and get"},{"startTime":1433.0,"endTime":1437.295,"body":"access to the live workshop and the replay"},{"startTime":1437.32,"endTime":1440.36,"body":"and the workbook, you'll get lifetime"},{"startTime":1437.32,"endTime":1440.36,"body":"access to the replay and the workbook."},{"startTime":1441.08,"endTime":1443.095,"body":"Jump on in, grab a ticket."},{"startTime":1443.12,"endTime":1444.255,"body":"I would love to see you there."},{"startTime":1444.28,"endTime":1447.455,"body":"This is going to be suitable for you,"},{"startTime":1444.28,"endTime":1447.455,"body":"whether you have your branding done or"},{"startTime":1447.48,"endTime":1450.375,"body":"not, because we're not going to be"},{"startTime":1447.48,"endTime":1450.375,"body":"talking about visuals in this workshop."},{"startTime":1450.4,"endTime":1453.92,"body":"We're going to be going deeper than that"},{"startTime":1450.4,"endTime":1453.92,"body":"in terms of how you're communicating with"},{"startTime":1453.945,"endTime":1457.175,"body":"your clients, how your clients are seeing"},{"startTime":1453.945,"endTime":1457.175,"body":"your brand, how you're"},{"startTime":1457.2,"endTime":1459.24,"body":"positioning your brand."},{"startTime":1457.2,"endTime":1459.24,"body":"That is what this workshop is about."},{"startTime":1459.265,"endTime":1462.615,"body":"So this is perfect whether"},{"startTime":1459.265,"endTime":1462.615,"body":"you don't have branding yet."},{"startTime":1462.64,"endTime":1465.895,"body":"And like that, maybe it's not within"},{"startTime":1462.64,"endTime":1465.895,"body":"budget for you yet or you"},{"startTime":1465.92,"endTime":1467.16,"body":"just have something DIY."},{"startTime":1467.48,"endTime":1471.2,"body":"This is going to be really helpful for you"},{"startTime":1467.48,"endTime":1471.2,"body":"to nail those deeper strategies and"},{"startTime":1471.6,"endTime":1473.0,"body":"better connect with your audience."},{"startTime":1473.32,"endTime":1476.64,"body":"And even if you do have your branding"},{"startTime":1473.32,"endTime":1476.64,"body":"done, this is still going to be incredibly"},{"startTime":1476.665,"endTime":1481.815,"body":"helpful because we are, again, diving into"},{"startTime":1476.665,"endTime":1481.815,"body":"those deeper connection strategies, the"},{"startTime":1481.84,"endTime":1484.76,"body":"things that are actually going to get"},{"startTime":1481.84,"endTime":1484.76,"body":"people to choose you over your"},{"startTime":1484.785,"endTime":1489.575,"body":"competitors, the things that are going to"},{"startTime":1484.785,"endTime":1489.575,"body":"have your brand living rent free in their"},{"startTime":1489.6,"endTime":1493.615,"body":"brain, which is exactly"},{"startTime":1489.6,"endTime":1493.615,"body":"what we need in order to have people"},{"startTime":1493.64,"endTime":1495.78,"body":"lining up to work with us or buy from us."},{"startTime":1496.0,"endTime":1499.295,"body":"So jump down into the show"},{"startTime":1496.0,"endTime":1499.295,"body":"notes, grab your ticket."},{"startTime":1499.32,"endTime":1500.76,"body":"I would love I'd love to see you there."},{"startTime":1500.785,"endTime":1504.36,"body":"If you have any questions,"},{"startTime":1500.785,"endTime":1504.36,"body":"shoot me a DM on Instagram."},{"startTime":1504.52,"endTime":1506.8,"body":"But otherwise, thank you so much for being"},{"startTime":1504.52,"endTime":1506.8,"body":"here for yet another Brandology"},{"startTime":1506.825,"endTime":1511.16,"body":"episode, and I will catch you next week."},{"startTime":1512.0,"endTime":1516.88,"body":"Thank you so much for tuning in"},{"startTime":1512.0,"endTime":1516.88,"body":"to another episode of Brandology."},{"startTime":1516.96,"endTime":1519.055,"body":"I am so happy to have you here."},{"startTime":1519.08,"endTime":1521.24,"body":"I hope you got something"},{"startTime":1519.08,"endTime":1521.24,"body":"out of this episode."},{"startTime":1521.4,"endTime":1525.455,"body":"If you did, I would so love it if you"},{"startTime":1521.4,"endTime":1525.455,"body":"could hit that follow button"},{"startTime":1525.48,"endTime":1527.08,"body":"on your podcast platform."},{"startTime":1527.16,"endTime":1531.575,"body":"And if you really loved it, it would be so"},{"startTime":1527.16,"endTime":1531.575,"body":"amazing if you could leave"},{"startTime":1531.6,"endTime":1533.92,"body":"a review on Apple podcast."},{"startTime":1534.0,"endTime":1535.64,"body":"It really, really helps."},{"startTime":1536.08,"endTime":1541.0,"body":"I would also love it if you could share"},{"startTime":1536.08,"endTime":1541.0,"body":"this podcast with your business besties"},{"startTime":1541.4,"endTime":1547.175,"body":"because I'm dropping new episodes every"},{"startTime":1541.4,"endTime":1547.175,"body":"week all about the soul and strategy"},{"startTime":1547.2,"endTime":1550.095,"body":"behind building fearless brands."},{"startTime":1550.12,"endTime":1554.92,"body":"And I would love to spread the word"},{"startTime":1550.12,"endTime":1554.92,"body":"to as many entrepreneurs as I can."},{"startTime":1555.12,"endTime":1556.775,"body":"Thank you so much for listening."},{"startTime":1556.8,"endTime":1560.32,"body":"And I'll be back in your ears next week.."}]}