This Is Supercritical
This Is Supercritical, a podcast where experience, equity, and expertise come together to extract the essence of what’s happening in the cannabis industry today. You can find this podcast on your favorite streaming service and at our website supercritical.agency, the only place you need to go for your cannabis business content.
This Is Supercritical
Why the Cannabis industry needs professional brand marketing with Laura Johnston
“But my brother-in-law studied design in college” is a familiar refrain marketers hear when money gets tight, but cutting your marketing budget in cannabis could kill your company. Host Sparky Rose sits down with award-winning creative brand marketer Laura Johnston to talk about the importance of expertise when building and supporting brands in cannabis. What is a brand? How much should you invest? Why do you need professional help? If you want to extract the essence of what really matters in the cannabis industry, don’t miss an episode of This is Supercritical.
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Produced by Supercritical, LLC
Stay Connected
Website: https://supercritical.agency
LinkedIn: https://www.linkedin.com/company/super-critical
Instagram: https://www.instagram.com/thisissupercritical/
Music used with permission from !Tang
Produced by Supercritical, LLC
Stay Connected
Website: https://supercritical.agency
LinkedIn: https://www.linkedin.com/company/super-critical
Instagram: https://instagram.com/thisissupercritical
Music used with permission from !Tang