The Gutsy Podcast | personal development, entrepreneurship, mindset, alignment, intuition and energy
Whether you need an inspirational pick-me-up or a swift kick in the mental ass, The Gutsy Podcast is your weekly guide to getting out of your head and back to your goals as a passionate, business rock-star. We’re here to remind you that you’re not alone — and that your roller-coaster ride of thoughts, feelings, and emotions are shared by many. Follow along as we get real, raw + ridiculous about running a business authentically.
The Gutsy Podcast | personal development, entrepreneurship, mindset, alignment, intuition and energy
Powerback 125: Undoing Your Marketing
There isn’t a one-size-fits-all for marketing. And as a business owner, you might have a lot of “shoulds” swimming in your brain.
“I should be on every marketing platform.”
“I should talk like this.”
“I should post 5 times a day.”
“I should have a funnel.”
“I should have a website.”
“I should have an email list.”
These are just a few of the “shoulds” in marketing. But honestly, just because you can doesn’t mean you should.
Certain aspects of marketing may work for someone else and not align with your business. So, if you’re doing a lot of things and not seeing results, this may be the right time for you to take an inventory of your marketing.
Here’s how to:
- List all your marketing channels
- Identify your primary message
- Get selective and assess what works for your business
Once you are certain of what works (and feels good) for you, be sure to show up authentically to your audience.
RESOURCES FROM THIS EPISODE
The Gutsy Collective
CONNECT WITH LAURA AURA
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Twitter: @thatlauraaura
Website: LauraAura.com
THANK YOU, GUTSY TRIBE!
We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.
THANK YOU, GUTSY TRIBE!
We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.
https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970