The Gutsy Podcast | personal development, entrepreneurship, mindset, alignment, intuition and energy
Whether you need an inspirational pick-me-up or a swift kick in the mental ass, The Gutsy Podcast is your weekly guide to getting out of your head and back to your goals as a passionate, business rock-star. We’re here to remind you that you’re not alone — and that your roller-coaster ride of thoughts, feelings, and emotions are shared by many. Follow along as we get real, raw + ridiculous about running a business authentically.
The Gutsy Podcast | personal development, entrepreneurship, mindset, alignment, intuition and energy
37: Separating You and Your Brand
One of the biggest questions I hear is, “Should I brand myself or should I create a business name?”
Should there be a separation between you and your business? Should they be one and the same? I wish I could give you a black and white answer here, but the truth is — it depends. It depends on your goals, your career path, who you’re speaking to, and, ultimately, where you see yourself within the business.
A few months ago I “broke out” and launched the LauraAura brand — something that had been in my mind and heart for a long time. It wasn’t until a deep conversation with my team that broke me down (in the best of ways) that I realized it was time to branch out WHILE still operating Worx & Co.
Whether you’re just starting a business or transitioning an existing one, there are tons of questions to be answered around how to brand. This episode was created to help you make the best decision for YOU and no one else.
Remember: There are insanely successful businesses that brand as a name, as a person, or as both. Your path is up to you.
(Continue to Episode Blog)
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