I’ve been in the design industry for 17+ years and understand the power of branding — for both the good and the bad. When branding is present and done well, it can have a substantial impact on growth. The downside? If it’s absent, mismatched, or half-assed — it can be a thorn in your side and prevent growth.

Over at worx&co, we’ve been trying to evolve our business for years. And just like many other business owners out there, I kept hitting invisible brick walls. Every time we’d try to launch a new product, develop a marketing tool, or expand our reach, we’d always come back to the same question: How does this all work together?

It was a grey and rainy day when we realized the branding agency had a branding issue. Womp. Womp. But, in standard worx fashion, we took this as an opportunity to carve the path and set the standard.

This week, I share a little about our branding crisis journey and how it prevented us from growing. And I also share a few key factors as to why your brand may have you feeling stuck, too.

If you’re feeling frustrated, overwhelmed, and at a loss in your business — this week’s episode is for you.

(Continue to Episode Blog)

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