I know you’ve heard it a million times: know your customer. Some call it a customer profile; others call it a client avatar. I don’t give two shits what you call it – it’s not about the naming, it’s about the psychological connection.

You have hungry and eager clients waiting for you this very moment. They’re scrolling Instagram and Tiktok. They’re doing Google searches. They’re trying to find the help that they are hungry for – but if you aren’t crystal clear on what they’re looking for and why, they’ll keep scrolling.

I’ve brought in marketing expert, Colin Scotland, and today you’ll learn how to understand your customer inside and out – know what makes them “tick” so you can meet them on their level and shift them from watchers into buyers.

In this episode, you’ll learn:

• How the customer journey works
• The difference between a watcher and a buyer
• The common myths in marketing 
• How to craft a compelling offer
• How to identify your ideal client

Colin is on a mission to extinguish the myths about marketing. He runs a marketing coaching business, Marketing Incubator Masterminds, and the Awaken Creator program. He helps mission-driven entrepreneurs find their spark and never let it go so they can fulfill their potential and change lives doing what they love.


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RESOURCES FROM THIS EPISODE

Find Your Why, Find Your Niche

Epic Guide to Marketing Planning - Audio Course

CONNECT WITH COLIN SCOTLAND

Facebook: @colinscotland 

Instagram: @colinscotland

Twitter: @colinscotland

Website: colinscotland.com   

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