Debbie Jenkins Writing Short Books for Credibility: Why Concise Books Build Professional Authority

Wisepreneurs | Women Entrepreneurs Over 50 Monetizing Expertise

Wisepreneurs | Women Entrepreneurs Over 50 Monetizing Expertise
Debbie Jenkins Writing Short Books for Credibility: Why Concise Books Build Professional Authority
Jul 12, 2024 Season 1 Episode 52
Debbie Jenkins

Debbie Jenkins wrote Stop the Credibility Crisis and Stop Writing Books Nobody Reads after moving from engineering into publishing, building a practice around short books as professional authority tools.

Debbie explains why concise, focused books outperform longer volumes for establishing credibility and generating passive income. 

She walks through the practical strategy of writing books that people actually read, covering how independent professionals can use a single short book to open speaking opportunities, attract clients, and position themselves as the obvious choice in their field. 

Her engineering background shapes her approach: systematic, evidence-based, and stripped of unnecessary padding. 

She also discusses how AI and publishing technology are changing what's possible for professionals who want to write without a traditional publisher.

Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice.

Resources Mentioned:

Books:

•“Stop the Credibility Crisis” by Debbie Jenkins

•“Stop Writing Books Nobody Reads” by Debbie Jenkins

•“The Emergent Approach to Strategy” by Peter Compo


Mentioned Names:

•Ann Latham, author of “The Power of Clarity”

•Liz Bywater, PhD, strategic CEO advisor

Connect with Debbie Jenkins:

Website: Debbie Jenkins

LinkedIn: https://www.linkedin.com/in/debsjenkins/

Programs: Writing & Publishing Cohorts, Only Authors Club, The Asset Path® Weekly Strategy Calls—see Debbie's website for details

Support the show

Connect with Nigel Rawlins

website https://wisepreneurs.com.au/
Linkedin https://www.linkedin.com/in/nigelrawlins/
Twitter https://twitter.com/wisepreneurs

Downloads

  • Embodied Intelligence Self-Assessment
  • Professional Reputation Audit

https://wisepreneurs.com.au/free-assessments/

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