E106: Visibility, Mindset & Building a Profitable Online Business with Natalie Webster

What does it really take to build a business that supports your life...not the other way around?

In this episode of Simple Business Dream Life, I’m joined by visibility expert and business mentor Natalie Webster, who shares her incredible journey from teenage mum to successful photographer, and now helping creative business owners build profitable, freedom-led businesses.

We dive into the realities of self-employment, the power of mindset, and why visibility is the key to sustainable growth in today’s noisy online world.

If you’ve ever felt overwhelmed by content, unsure how to get visible, or stuck working harder instead of smarter...this episode is for you.

What You’ll Learn in This Episode

• How Natalie built a successful business with no safety net
• Why your network is your most powerful marketing tool
• The shift from 1:1 work to scalable income through courses
• How mindset blocks could be limiting your growth
• What “visibility” actually means (and how to do it effectively)
• The importance of consistency over perfection
• Why your content isn’t converting and how to fix it
• How to create simple, on-brand content using just your phone

Who is Natalie Webster?

I’m Natalie Webster - a Visibility Expert, Business Mentor and host of The Rich Life Podcast. 

In my previous life I was a wedding photographer and photographed all over the world from Hawaii to Paris, NYC to Iceland and Venice. 

I’ve gone from being a broke, teenage single mum having my son Danny when I was just 18, to single-handedly building two six-figure businesses, all while managing life with ADHD. 

Now I help female founders and creative business owners get more visible for their business, and monetise their knowledge through courses to create more income and more freedom in their lives! 

www.instagram.com/iamnataliewebster
https://kite.link/the-rich-life-podcast

Want to connect? Find me here:

Instagram: https://www.instagram.com/iamemmahine

Linkedin: https://www.linkedin.com/in/emma-hine

Website:  https://www.emmahine.co.uk

You Tube: https://www.youtube.com/@EmmaHineStrategy

Transcript

Hello, Natalie. Thank you so, much for joining us. Now, as I do every time, I'm going to hand straight over to you for you to introduce yourselves and tell us what you do now and then we'll go backwards. 

Okay, thank you for having me, Emma. It's lovely to be here. Hello to anyone listening. I'm Natalie Webster and I'm a visibility expert and business mentor and I help creative business owners essentially live their version of a dream life to work in a smarter way rather than harder. Because for me, it's all about the rich life. And that's why I also have a podcast called The Rich Life Podcast. It's about that freedom of time and just enjoying life. 

Amazing, amazing. So you've listened to that. You already know this is going to be a brilliant conversation because we both believe in this so, much. But we don't just wake up doing this, do we? So take us back. What did you do before you became a business owner? Or have you always been a business owner? 

Oh gosh, Emma, it's quite a story. So I'll take you way back, almost 25 years actually. I had my son, I was 17 when I was pregnant with him, had him at 18. And then when he was about 1 1/2, I went to college part-time for a year, full-time for a year. That led on to university. And then straight out of university, I got a job at ASOS, which is online fashion. And I was there for two years. Then Fig Leafs, which is online swimwear and lingerie for a year before I went self-employed. Now, when I went self-employed to start with, That's kind of rushed right into the story of being a business owner, isn't it? But I suppose because for most of my life, I have now been self-employed. I've been a business owner. And it's for the primarily, for the primary part of it, has been me being a photographer. So doing photography at college, doing photography at university. I actually started, my first term was doing fine art and then I led into doing photography. And I just, I really loved it. And when I went self-employed, I started as a fashion photographer, which made sense. I had just done three years working in fashion down in London for Asos and then Fig Leaves and on the side was shooting for a lot of different fashion companies. So when I went self-employed, it kind of just made sense for me to do fashion. And for the first four years of me being self-employed, I mainly did fashion photography, and we're talking editorial, so magazines, and also commercial photography as well. So shooting for companies that use the imagery to make them money. So from the editorial side of things, you've got LUK, Cosmopolitan, from the commercial side of things, Tesco, Vidal-Sassoon, and essentially it was pairing those things. But what I realised is that being self-employed and living in London, and at the time my son was 9 when I went self-employed, I found it really hard to know where the money was coming in day-to-day. And then I started shooting people's weddings, people that I knew from college, from university, through the fashion industry, started to get married. And I actually thought, I really enjoy this. I like that it is meaningful, much more meaningful than fashion photography. And I also really like that I know when the money is coming in. So obviously being a self-employed mum living in London, no financial help from anybody else. There was a really, really big rent and I had to pay that. So for me, The when I went self-employed, it was because of no help, no financial help, and commuting in and out of London, and it just it. I just felt like something had to give. So for me, it was a no-brainer to go self-employed because I thought, okay, if no one else is going to help me, I'm going to help myself. I'm going to make it happen no matter what. And I think that is why I've done so well over the years, because I didn't really have a choice. And it was that determination and that passion, I think, that has led to me essentially like feeling fulfilled and feeling success in all of the areas of my business so far. So I guess a whistle stop tour of what led to me starting my business and insight there into the first few years of me being self-employed as well. 

Amazing, amazing. And that's a story we hear quite a lot, isn't it, that we sort of, I don't mean get forced into it, that's the wrong word to say, but something within us says, I have to do this because nobody else is going to do it for me. 

Yeah, and do you want to know actually when I handed in my notice? Oh my gosh, so like I said, I was commuting in and out of London every day, dragging Danny to the childminder, running to the train station, commuting out of London and running back again. And one morning, I was really stressed and I heard a voice in my head that said, if she's wearing blue today, meaning my manager, then you need to quit and go self-employed. And I was like, that was weird. What happened? When I commuted out of London, got into the studio, which was out in Welling Garden City, I think it's still there. My manager, who never wore blue, was wearing a block bright blue cobalt dress from like her neck, full sleeves, and it was like a maxi dress. And I just thought, my goodness, this is such a sign from the universe. And of course it didn't make sense. I had no savings, no regular clients, no financial safety net, nobody helping me whatsoever. But I heard this voice and I really feel like when the universe wants you to move, it will give you those little guiding, you know, guiding signs and messages. And then it will just give you a massive big shove in the right direction. And that's happened to me quite a few points throughout my business. 

That was definitely a big shove, wasn't it? that really was. And I got goosebumps when you said that. As soon as she said, if she's got blue, I thought, I know what's coming. I know what's coming. That is unbelievable, isn't it? Absolutely unbelievable. But I love that you took that to trust your intuition, that something was telling you this is the time. I absolutely love that. And how was it when you went from what you were doing into suddenly you're responsible for all of this. You're a business owner now. When you become a business owner, it's not just doing the job, is it? The thing that you love doing, the thing that you're amazing at doing. It's all of the other stuff that comes around it because suddenly your marketing manager, your tech person, your support for this, your HR, your all of the things. How did you find that transition? 

When I went self-employed, there was nowhere near the amount of software platforms that are available now. So I actually think that anyone that is thinking about going self-employed now, it's much easier on one hand, but also because it's much easier, there's much more competition, there's much more noise online, it's much harder to get seen now. So when I went self-employed, like I say, there was no social media. I actually didn't have an Instagram for my business until probably about 8 years in, I think. It was quite a long time. I had a Facebook page, I had a website, but other than that, was honestly the extent of it. So I didn't find that I had to wear that many hats. And what I did initially is I utilised what I already had, what I already knew, which was my network. So people who I'd met at ASOS, people who I'd met at Figley's, people who I'd met, you know, over the years doing shoots for, because when I started at ASOS they had one studio running two or three days a week and two years later they were opening their sixth studio running six or seven days a week. So that is the growth that business had over those two years. And of course, everyone that came into the business needed headshots. So I made it my job to do the new recruits that their headshots, whether they were people who were interns or whether they were like the big, big, you know, leadership team mark and the managers of the marketing teams. They all came to me and I made them feel really comfortable on their first day, getting their headshots for them. So when the time came for me to go self-employed, I literally reached out to people and said, I'm now self-employed. If you, in the company that you're in, because over the time that I'd been at ASOS, everybody kind of scattered and left at different points. So it was almost like this spider's network of contacts that I had. And I literally reached out to everyone, whether it was on Facebook, like I said, Instagram didn't exist back then, or What else? I think just direct e-mail. I don't even think LinkedIn existed then, or if it did, I don't, I think it did actually, but I didn't really use it. was more me emailing people directly or messaging people on Facebook. And like I say, it didn't feel like I had that many hats because there wasn't so much to do like there is now, like you say, with the tech and all the software. It was me just kind of messaging people and saying, if you need a photographer, I'm now self-employed and it worked. Back then, it worked. And I started shooting for loads and loads of big companies, including like Arcadia, Net-A-Porter. I can't remember the umbrella company, but like Coast, Oasis and Karen Millen, whatever that umbrella company is, I was shooting for them quite a lot. And I think in this day and age of it being so busy and being, so much noise out there on social media, I think that a lot of people underestimate the power of their network, of the connections that they already have. And that also worked for me when I transitioned into mainly wedding photography was I reached out and said, are you getting married? Do you know anyone getting married? And people said, I'll literally ask around or actually, yes, someone in the office has just got married. So like I say, I think it's, not putting enough importance on that personal network or not nurturing those relationships. So I actually found it not too bad when I first went self-employed, but the thing that I found the hardest, honestly, was not having a big payday at the end of a month. And it took me probably a couple of years to actually feel safe and secure in the money coming in, in smaller amounts over the month rather than that big amount at the end of the month. And I think that was the thing that I found the hardest. And what I found really helped me is putting together a simple Excel spreadsheet, which I still use even now today, Emma, 15 1/2 years later, an Excel spreadsheet to track the incoming. So even though I knew that there wouldn't be a big payout at the end of the month, I at least knew what the amount coming in over the month would total. 

Yeah, And I absolutely love listening to some of this because a lot of people are actually starting to realise that they need to go back to some of this simpler way of doing business, aren't they? Because now, as you say, there's so much noise, there's so many different things that you can do, so many different ways that you can reach out to people and connect with clients. But there's also so many people doing that exact same thing. So going back to old school and connecting with people that having those conversations, nurturing those conversations is actually starting to become a thing again, isn't it? And I'm so glad it is because I think for me, what better way to get your business up and running, to actually do it through your network, through the connections, through people that you're spending time with. So I love that we're going back to some of the old school methods, picking up the phone and ringing somebody. It's like, whoa, people don't do that anymore, do they? 

And seeing people in person, like the afternoon tea that we had a couple of weeks ago, which was just so lovely to sit down with people and just have a chat face to face. And I think in this age of where AI is becoming more of a prominent factor in a lot of businesses, it can take away that human element. And I think for me, in being a photographer and now helping businesses with their visibility from both a strategy point of view and also an aesthetic point of view, I think that the real part of it, the authenticness of that human connection is so important to cut through the noise of all this AI generated content, which is both text, video, and also the imagery as well. I think the human connection is so important. And I think actually, we're kind of almost going to do a 180 in like from what we've seen within marketing and within social media content the last couple of years. I think we're going to see a real rise of founder led content of, you know, people being the face of their brands to show like, I am a real person, you know, you can trust me. And I think that authenticity is where trust is cultivated to far greater extent than AI could ever cultivate. 

Absolutely, absolutely. AI has its perks. AI has its benefits, but it simply cannot replace you as a person, can it? And I think that's, I think that's a learning for a lot of people, isn't it right now? A learning for a lot of people. So let's fast forward a little bit. So you spent however many years building a really successful wedding photography business. What made you decide to pivot away from that a little bit? 

It was in 2018 and in one of the groups that I was in, somebody said, what's the long-term plan? And I thought, what a long term plan, we need a long term plan. And it's not something that I had ever really thought about. And then I started to see people creating courses online. And I thought, actually, I feel really stretched at the moment. I feel like I've hit a limit on my capacity, which was interesting, because then fast forward a few years in the pandemic, I massively exceeded my capacity, but we won't go there. And I also felt like I'd kind of hit a limit on what I could charge. So essentially what I could earn. And I thought there has to be an easier way than this. So I literally started to learn and I did a few courses from big name course creators to essentially learn how to harness my knowledge and package that into a course. So I started my first course in early 2019. So we're talking about seven years ago now. And for the first three years, I didn't really do much with it. Actually, maybe the first two years, I didn't really do much with it. it. And then in the pandemic, when the pandemic hit, I thought, okay, I really, I need to put something together. And again, I didn't really do much with that for another couple of years. It was me teaching people like direct on zoom. So essentially, like online group programs. And then I think it was in 2020. maybe halfway through 2021 or even into 2022 when I started to really take it seriously. I started to record my courses properly, got Kajabi and just started taking it a lot more seriously, essentially. And for me, that was so life transforming, like business transforming, but also life transforming, because I realised that actually I don't need to work harder to earn more in actually working in a clever way and putting in, I mean, let's be honest, putting a course together, there is of course work involved in that, but then in the long term it frees up so much of your time and capacity whilst also helping loads more people than you could help on a one-to-one basis. And for me that was a real turning point in my business because I started to realise what the possibilities could be through creating courses. So over the next few years I did put together quite a few courses and it's just lovely to help people on such a deep level and transform their businesses and their lives through them also working in a simpler way, rather than trying things and spending a lot of money on things and hoping for the best. It's giving them that simpler way to ultimately take their business to the next level and create whatever their level of success might be. So I think, you know, in working in a simpler way, you can actually be more successful, earn more, and also enjoy your time a lot more as well. 

Absolutely, 100%. I think we don't always remember, do we, that we know a lot of stuff that other people don't know. And I think we often assume that people know what we know, therefore, you know, how can we teach this to people? How can we help people? But we go back to the noise thing. There's so much noise. We have been through that, haven't we, as business owners? We have been through where other people are trying to get through. So it was being able to package that into something that says, here, this will help help you to do it easier and quicker than I ever did. I think that is something that we all need to think about, isn't it? We all need to think about how can we package what we know and be able to offer it to more people. What would you say was the thing that enabled you to do that easiest? So when you said you transferred over to like your self-employed or your wedding business, it was very much about using your network. What would you say was the thing that helped you in terms of going into this sort of more one to many type model? So courses, those sort of things. What would you say was your biggest? 

Oh my gosh, mindset. For sure. Working on my mindset is absolutely the thing that helped my business grow, but also me feeling more confident. So I did quite a few different aspects of mindset work. Firstly, money mindset, which is essentially you feeling comfortable receiving larger amounts of money or that like unravelling those mindset niggles about the fact that you have to work smarter rather than harder, which particularly here in the UK with a vast scarcity mindset, that is something that is kind of ingrained into us, you know. So it was unravelling the money mindset part of things in a couple of ways, like I mentioned, but also me working on like, I've done a lot of like somatic breathing, somatic therapy, things like that, around my own limiting beliefs, and things that I picked up in early childhood, which has stayed with me, which is like, who are you to put yourself out there? Who's going to listen to you? Or who is even going to want to pay you to learn from you? So there were lots and lots of mindset niggles around that in quite a few different ways in a few different levels, like I mentioned. So I definitely think that my Mindset is the thing that has absolutely taken my business and my life to far beyond what I ever thought was even possible, like absolutely beyond the realms of what I ever thought possible. And I think that is also something that I think a lot of people don't really understand the importance of, but it really can be so powerful when you bust through those mindset beliefs. because then you think, okay, instead of who am I to do this? It's like, well, why not me? Like, I can do it. Like, there is a way. And one thing that really helped me is following people. And of course, also learning from people who had already achieved what I wanted to achieve, because they show that it's possible rather than them bragging about their achievements, I took it as inspiration. Somebody else has achieved that. So it's possible for me as well. 

Absolutely love that. Absolutely love that. So again, that comes back to network, doesn't it? You know, the people you are following, you're following the right people because they are people that are going to inspire you to, like you say, to be able to sit there and say, well, if you can do it, then I sure as hell can too, and I'm going to do it. But I think mindset is something that I know when I moved from my old business which I always feel a bit weird saying when I became an online business, I was an e-commerce business, which was an online business, but it's a totally different industry, isn't it? So when I, absolutely. So when I moved from my e-commerce business into this online world as we know it, I started hearing people talk about mindset. I was like, what is mindset? What is mindset? You know, I've never, I've never heard of the word because I wasn't connecting with people who were doing this type of stuff at all. And I remember researching it and at first I was thinking, how can, having this or not having this affect what you do moving forward? It took me quite a few years to actually reach a point where I realised it was actually a thing. it was actually a thing. I was stopping myself earning money because when I'd earned all this money before, it didn't make me feel good. So in my head I was thinking, If I earn money, it's going to happen again. Now, it wasn't in my head as in it was telling me that. But somewhere in there subconsciously, something was saying to me, if you do it again, Emma, you're going to make yourself unhappy again, because money makes you unhappy. It wasn't the money that made me unhappy at all. It was all of the other stuff that, you know, that sits around it. But I'd never heard of it. 

Our subconscious is a fun thing, isn't it? 

Absolutely. 

It will it will keep you safe, you know, and it will tell you things. to kind of talk yourself out of doing something to essentially hold yourself safe. Like if there's something that it perceives as a risk, it will say things to you like that little voice in your head to stop you from doing something. And I think that through honestly therapy and through me doing a lot of like listening to podcasts, reading mindset books and things like that, It's coming to understand that is what it is. It's your brain keeping you safe, that like primal deep part of you that is keeping you from taking a risk in case it's damaging to you or hurts you or, you know, you end up becoming anxious. But I don't know about you, Emma, and I'm pretty sure you're the same as me, but I'm now comfortable being out of my comfort zone. I now like taking the risks. because life is all about those risks that you take. I would much rather take a risk and it not work out than spend my life wondering what if. 

Absolutely, absolutely. And I think that's what makes an entrepreneur, a business owner, be an entrepreneur or a business owner, isn't it? And I think, you know, growth is something that you are constantly going to come across. You are constantly, you're going to get to a point where you do something that you never thought you could do and then it feels comfortable again. And then you're going to think, actually, there's something else that I want to do now. So I'm going to have to get uncomfortable again. And the ones that do it are the ones that get to where they want to get to, isn't it? But anybody can do it. I think that's the important thing, isn't it? Absolutely. Anybody can do it. If you can just say it. 

I think is it Henry Ford? I can't remember who said it. But it's whether you think you can or you think you can't, you're right. 

Was it Henry Ford? I think it was Henry Ford, wasn't it? I think it was Henry Ford. I think it was. I think it was. I've got that in one of my, I did that in one of my event. I always put quotes in my event brochures. Yeah, I love a quote. I can't do which one it was. I think it is Henry Ford. But it's so true. I would just do whoever it was. But it absolutely is, isn't it? 

If you think you can't do it, you're going to go into that with that mindset of, well, I can't do this, so what's the point? Whereas if you think you can, if you make a mistake or it's seeing it as a lesson, and thinking, okay, how can I do it differently next time? So if you think you can, you're not going to let any setbacks hold you back or stop you from achieving the thing that you want to achieve. You're going to find a way to make it happen no matter what. 

That's it. And these are these, this is the exact same process. It's exactly the same when people go into launch. if they don't go into launch with the right mindset that they're going to hit the target that they want to hit or beyond, they're not going to hit it because they're not going to do the things that they need to do to enable them to get to that point. It's the same with pricing, isn't it? You know, so many people think I need to charge less because nobody's going to buy it from me. Or somebody asked me for a discount, oh, I need to give them a discount or they're not going to buy it. Whereas actually, if you're confident in your pricing and you believe in your pricing, people are going to believe in it too and pay the price or whatever it looks like. So mindset is a it's a minefield of its own, isn't it? Absolutely is a minefield of its own. So I feel like we need to talk about visibility because this is your absolute area of expertise, isn't it, in terms of visibility? So what do you think as business owners we need to do in terms of being visible? 

I think that the most important thing is consistency and that will look different for everybody. Some people have big teams, some people are solopreneurs, some people have children, some people don't have children. It really depends on different circumstances but I really think that being consistent, so approaching your business and your visibility as a marathon rather than a sprint is so key because if you put out so much content, be so visible that you burn out and then you don't share anything for ages. Like that's not helping anyone, least of all your business. So I think consistency is the main thing. but also pairing it with what makes sense to share for your business. I see a lot of people out there who share content for the sake of sharing content without really understanding why they are sharing this content or what it's even for, let alone understanding that it is about getting visible in the right places so that the right people see you so that they can pay whatever your price is for whatever your offer or service is. So I think Firstly, consistency, but then also having a good understanding of the strategy behind it as well, because otherwise you're just going to be busy for the sake of being busy without really understanding what the objective behind it is. And I think it's also important to build like a multi-layered marketing strategy. And that's what I've done for a lot of years in my business is approach it from the fact of don't put all your eggs in one basket. So for me, there are multiple different ways that I get my business visible in the right places to the right people to keep my business going. And I think that's why I've always done really well, because I have really understood and embodied the importance of having my business visible. And what I want to share here, Emma, is I think a lot of people misunderstand visibility in terms of themselves being in front of the camera. And I think it's also important to understand that visibility is essentially getting eyes on your content. Like that's literally all marketing is. So you could pair visibility with marketing because it literally is just about getting eyes on your business. And then of course you can take it another level further, which is getting the right eyes on your business, which is putting yourself, positioning yourself in the right places. So. I think, just looping back to your question there, I think ultimately it's being consistent and having a good understanding of why you want to be visible and where you want to be visible and being strategic with that content. 

Yeah, and I think that's a key thing, isn't it? Being strategic with your content rather than just throwing anything out just so you can say, I've put a post out. I've done it. I've put the post out. Having that stress behind it. Absolutely. 

Absolutely. And no one's even seeing it because you haven't optimized that content for getting eyes on it. 

Exactly, I think one of the things that I find with people in terms of consistency is they don't know what to talk about. They don't know how to take the photos or get the graphics and the things that they need and they're not in a position to, financially invest in that, brand photography or whatever else it is they need at this stage. What would your tips be to people who are in that position who aren't being consistent because they don't really know what they need to be creating or they haven't got the imagery or anything like that to do it? 

I think it is pairing that being organised in the planning with that content side of things. So I'll say a couple of things there is firstly, at the end of each month, sit down for... half an hour and just think about the next month and plan out the content. Because if you do that in advance, you are going to show up, you are going to be consistent. And I can say that I literally have a content visibility membership, which is called Focus. And it's essentially about content prompts and ideas for each month and then having that content planning time. So we literally sit down for an hour at the end of each month and plan out the content for that coming month. And I don't know about you, Emma, but I for sure when I have in my schedule this post on this day, and this is what I'm going to be sharing about, it gets done because it's not just an idea in my head and it's also not just something that it's an obligation, I've got a post on social media. It's thinking about it from the viewpoint of this is me getting more eyes on my business. This is me putting the offer out there to the people who need it. And I think that is a different, again, a mindset shift. It's It's having that mindset flip on what actually being visible for your business means. It's not about you having more work to do. It's about putting it in front of the right people. But when it comes to the actual content side of things, firstly, I see a lot of people not being visible with their content at all and a lot of people who do it in a way that could be done better. Now, because I've been a business owner for so long and I understand the marketing side of things very, very deeply, but I'm also a photographer, so I really understand the visual aspect of it, the aesthetic very deeply. very deeply as well. And one thing that I will say is really important is to firstly keep everything on brand in terms of colours and all of the things. I mean, look at my background, Emma, look how on brand this is, you know. And that's something that I've just, I've done it for so many years, like organically myself. And I think another aspect is knowing how to create that content quickly and easily and painless. So Having a really good understanding of how to get that content quickly and easily yourself is fundamental for any business. And for me, I use my phone A lot. It's not pro photos, it's my phone, pictures, videos, clips of behind the scenes, things that I'm doing, videos of me sometimes talking, but sometimes it's just little clips here and there that I can use for B-roll, that I can use for reels online. And when you understand how to do that in a way that is relevant to your brand and your offers and your services, it transforms everything, because then you can get fantastic content in any situation. 

That's it. That's definitely something for people to learn, isn't it? That, you know, it's not something you're born with, is it that sort of knowledge of what to take the photograph of, where to grab the B-roll and that sort of thing. So what's next for you? What's Where are you growing and moving now? Because I can tell from our conversation that you like to move and groove and do more. So what's next for you? 

It's quite interesting because my path is kind of shifting back to photography a little bit. I'd kind of moved away from it and was pulling back from it for a few years. And then in 2025, that for me was a year of learning about automation, systems, funnels, tech, all of the things. and also updating some courses, retiring other courses. And what I'm really feeling called, like literally, I'm in my head the whole year, in my head, I've just had the word visibility sort of over and over and over. So for me, it makes sense to pair the visual side with the strategy side. So there'll be lots coming in 2026 and beyond to help business owners get visible, but also to create that content easily. So there'll be done for you aspects of the business where I am going to do like brand shoots. And I think as we talked about on the afternoon tea day, maybe even putting together content days and content retreats because I love, love, love to travel and I know how important that has been for me for my perceived value and my brand positioning. So content retreats, but also other courses, because my heart is in courses as it has been for like the last seven years. So putting together courses for other business owners, helping them get more visible from, like I said, both the strategic marketing side of visibility, but also the side of, I mean, literally using your phone to get great content in any situation. And for me, that is so easy, but I know that a lot of people don't know how to do that. There's certain things that they can be doing very, very quickly and easily to just take their content to that next level and increase their perceived value. So those are a few insights of what I would, what is coming. I'm not giving myself a way out here that it's a non-negotiable because I know how important and how transformational this type of learning and support can be for any business owner, any industry. 

Absolutely. And any size of business too. You know, I think that's the important thing, isn't it? I mean, I am super excited for the content retreats, I have to say. Super, super excited. Super, super excited. Okay, so as we start to wrap this up, we could literally sit and talk all day. What would your biggest tip be for our listeners? 

My biggest tip, I think ultimately understand the reasons for the content that you're putting out there rather than just putting content out there for the sake of it. Really think about what purpose is this serving? Is it serving for people to find me, to notice me? Is it serving for me to educate people about how I can help them, that sort of middle of funnel content, right, that nurturing content? Or is it for conversion content? Because those three different areas are They work in very specific ways, through people finding you, like scroll stopping content, literally, people stopping their scroll, or do you want people to know a little bit more about you, or is it converting content? Because I think a lot of people try and go viral a lot, but then they're actually not focusing on that middle of funnel or top of funnel or bottom of funnel, I suppose, the tiniest little bit, which is when you're kind of filtering people through and converting them into paying clients. So it's understanding the different content to share at those different stages of the customer journey. And you can only do that really by sitting down and thinking about it. Otherwise, it's just putting content out there for the sake of it. And that isn't going to help anyone, let alone your potential future customers who might scroll on by, if they're not seeing the right thing and it's not catching their attention, they're going to scroll on by and you've kind of lost their attention very quickly. And stopping people in their scroll can be very easy when you know how to do it. So yeah, I suppose that's what I would say is to have people be a bit more intentional about what they're sharing and why. Rather than just putting out content for the sake of it, that's just busying yourself without getting results. So, you know, for anyone listening who isn't currently getting results or they're not getting the results that they want to be getting, it's about sitting down and being intentional about what you're sharing and when. 

Yeah, exactly that. Your content is one of the starting points in terms of your lead generation and your sales, isn't it, ultimately? And you're going to have different people who are seeing your content at different stages of their journey with you, aren't you? So it's having that whole piece is important, isn't it? Otherwise you end up with a feast and famine. If you're just talking about selling all of the time, yes, you might sell, but the minute you stop, it drops off again. So I absolutely love that structure. 

Can I share another tip? 

Absolutely. I want to share another tip. 

I think also keeping everything very on brand. So I see a lot of business owners who use either stock content, stock imagery, or they use imagery that they have just been reusing over and over and over. Or I've seen a lot of people start to use, like, especially in the last year, a massive increase in people using AI content. And I think It is so quick and easy to capture your own content. Sure, you might have to brush your hair or get out of the hoodie if you're working from home or put some makeup on, you know? But I even get content now when I haven't got any makeup on. And it's so easy to show up now if you know how in the right ways. And of course, what content to share at the different points of the journey, like I mentioned. So yeah, I think... Understanding the objective of the content, but also getting content that is really on brand and consistent, because consistent brands are the brands that build trust, that are more likely to get those higher sales. 

Exactly. And I think, as we said earlier on in this episode, there's so much noise out there now. So many people doing this thing of, starting their own business and being online and trying to sell the things that we're all selling, that you need to stand out and your brand is the thing that is going to make you do that, isn't it? So that consistency piece again, consistency keeps coming out, doesn't it? Is super, super important. Thank you. Two tips. There you go. You've been absolutely spoiled today. Spoiled. Okay, Natalie, so I'm going to share all this in the show notes anyway, but where can people find you when they want to come and follow you? 

They can find me over on Instagram at I am Natalie Webster. I would love, love, love to hear from you. Like, let me know if you found me on this podcast, I can share it with Emma. I'm sure she would love to hear as well. And I'm also, my Rich Life podcast is available on Apple, on Spotify and all top platforms as well. In terms of my website, the website is in the works. And that will be coming soon. And that will be natalie-webster.com. 

Amazing. So do go and look Natalie up and definitely tell her if you found her from this podcast, because I would love, love, love to hear that. So Natalie, thank you so much for joining me. I have loved our conversation. I hope you have. 

I have, Emma. It's always lovely to speak to you and always lovely to see you as well. 

Amazing. And everybody else, I just want to say thank you for listening. We will see you next time.