Says Who Sports with John Dauphin

Episode 33: Mark Floreani, Co-founder/CEO of FloSports, Visits with Says Who Sports

john dauphin

Mark Floreani, Co-founder and CEO of FloSports, joins Says Who Sports to discuss the sports media company’s commitment to coverage of sports, athletes and events with strong fan bases he believes had been previously underserved in the sports media marketplace. From exclusive coverage of the Chili Bowl Nationals, the signature event in Dirt Midget racing, to the UCA and UDA College Cheerleading and Dance Team National Championships, to track and field, wrestling, racing and more, FloSports has built a streaming service rights-and-partnerships portfolio that includes production, content and coverage of more than twenty sports and thousands of events. 
Floreani shares the stories behind the earliest days of Austin-based FloSports, including a ten-thousand-dollar budget and months spent traveling the country by van to provide coverage of track and field and wrestling events. Floreani, who grew up in Chicago and attended the University of Texas, talks lessons learned from his days as a member of the track and field team at UT that continue to drive him as a competitor in the sports media industry. 
Floreani discusses the key fundamentals of the FloSports business model, the company’s approach to rights acquisition, his perspectives on the current-and-future sports media/streaming landscape, and finding ways to help partners win for the long-term when it comes to building awareness and growth of their sports, athletes and events.