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The Omnichannel Roundtable

CPG's Secret Weapon: Harnessing The Power Of Community Marketing To Scale Sales

February 26, 2024 Brand Castle Growth Partners Season 1 Episode 3
CPG's Secret Weapon: Harnessing The Power Of Community Marketing To Scale Sales
The Omnichannel Roundtable
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The Omnichannel Roundtable
CPG's Secret Weapon: Harnessing The Power Of Community Marketing To Scale Sales
Feb 26, 2024 Season 1 Episode 3
Brand Castle Growth Partners

Welcome to another engaging session of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa delve deep into the essence of community: what it means, its importance, and actionable strategies for brands to foster and monetize community engagement.


Topics Covered Include:

  • Defining Community: Unpacking the true meaning of community in the context of consumer brands and its significance in leveraging word-of-mouth marketing.
  • Community Marketing In Action: Insights into effective community marketing tactics and their impact on brand loyalty and product advocacy.
  • Emotional Customer Connections: Strategies for creating genuine relationships with your audience through community engagement.
  • Tools and Platforms: Discussion on the use of platforms like Brandchamp for scaling community efforts and ensuring a measurable return on investment.
  • Real-World Success Stories: Bryan and Yemeni share examples of brands that have mastered the art of community building, including a deep dive into specific tactics.


Key Takeaways:

  • The foundational role of community in driving brand loyalty and enhancing word-of-mouth marketing.
  • Practical steps for initiating and nurturing a brand community with limited resources.
  • The importance of authenticity and direct engagement in building a thriving community.


Next Episode Preview:

Don’t miss our next episode, where we'll explore common mistakes and pitfalls we’ve seen brands make early on that limit their scalability down the road.

Thank you for tuning into "The Omnichannel Roundtable." If our conversation today sparked new ideas or helped you rethink your approach to community building, please subscribe and share your thoughts in a review!

Looking To Scale Your Sales In-store and/or Online? Here’s Where To Find Us:

Book a free 30 minute consultation with Bryan and Yemeni @ https://calendly.com/brandcastle/30min


Website: www.brandcastle.co

Bryan: https://www.linkedin.com/in/bralston/

Yemeni: https://www.linkedin.com/in/yemeni/

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Show Notes

Welcome to another engaging session of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa delve deep into the essence of community: what it means, its importance, and actionable strategies for brands to foster and monetize community engagement.


Topics Covered Include:

  • Defining Community: Unpacking the true meaning of community in the context of consumer brands and its significance in leveraging word-of-mouth marketing.
  • Community Marketing In Action: Insights into effective community marketing tactics and their impact on brand loyalty and product advocacy.
  • Emotional Customer Connections: Strategies for creating genuine relationships with your audience through community engagement.
  • Tools and Platforms: Discussion on the use of platforms like Brandchamp for scaling community efforts and ensuring a measurable return on investment.
  • Real-World Success Stories: Bryan and Yemeni share examples of brands that have mastered the art of community building, including a deep dive into specific tactics.


Key Takeaways:

  • The foundational role of community in driving brand loyalty and enhancing word-of-mouth marketing.
  • Practical steps for initiating and nurturing a brand community with limited resources.
  • The importance of authenticity and direct engagement in building a thriving community.


Next Episode Preview:

Don’t miss our next episode, where we'll explore common mistakes and pitfalls we’ve seen brands make early on that limit their scalability down the road.

Thank you for tuning into "The Omnichannel Roundtable." If our conversation today sparked new ideas or helped you rethink your approach to community building, please subscribe and share your thoughts in a review!

Looking To Scale Your Sales In-store and/or Online? Here’s Where To Find Us:

Book a free 30 minute consultation with Bryan and Yemeni @ https://calendly.com/brandcastle/30min


Website: www.brandcastle.co

Bryan: https://www.linkedin.com/in/bralston/

Yemeni: https://www.linkedin.com/in/yemeni/