Welcome to week 5 of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa delve deep into the importance of contribution margin in retail businesses and how to few businesses optimize all of their actions and budgets towards this key metric.
They highlight the need for alignment between finance and marketing departments to optimize contribution margin. They also discuss the role of zero party data in understanding customer cohorts and maximizing profitability. The episode concludes with a reminder to focus on strategy and align all departments to achieve a positive contribution margin.
Topics Covered Include:
Takeaways
Looking To Scale Your Sales In-store and/or Online? Here’s Where To Find Us:
Book a free 30 minute consultation with Bryan and Yemeni @ https://calendly.com/brandcastle/30min
Website: www.brandcastle.co
Welcome to week 5 of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa delve deep into the importance of contribution margin in retail businesses and how to few businesses optimize all of their actions and budgets towards this key metric.
They highlight the need for alignment between finance and marketing departments to optimize contribution margin. They also discuss the role of zero party data in understanding customer cohorts and maximizing profitability. The episode concludes with a reminder to focus on strategy and align all departments to achieve a positive contribution margin.
Topics Covered Include:
Takeaways
Looking To Scale Your Sales In-store and/or Online? Here’s Where To Find Us:
Book a free 30 minute consultation with Bryan and Yemeni @ https://calendly.com/brandcastle/30min
Website: www.brandcastle.co