The Ozempic Economy w/ Dr. Ryan Lowery: Thoughts On Dieting, Wellness & Ethical CPG In 2024

Join us in this enlightening session as we sit down with Dr. Ryan Lowery, a world renowned expert in health, longevity, and human performance. We dive into a lively discussion that spans the intricate connections between diet trends, CPG product innovations, and the science behind emerging health solutions.

Topics Covered Include:

• Insights from a Longevity Expert: Dr. Lowery shares his extensive knowledge on metabolic health and diet trends, with a focus on the practical applications in the CPG industry.
• The Ozempic Phenomenon: An in-depth look at the rise of weight management drugs like Ozempic, their implications for consumer health, and the opportunities for CPG brands.
• Emerging Trends in Health and Nutrition: Exploration of current and upcoming trends that impact the CPG and health industries, including the role of exogenous ketones and the evolution of diet preferences.
• Functional Ingredients and Consumer Choices: Discussing how brands can innovate with functional ingredients to meet the changing needs of health-conscious consumers.
• Ethical Marketing in Wellness CPG: A discussion on how companies can ethically leverage emerging health trends without exploiting consumer vulnerabilities.

Key Takeaways:

• Understanding the impact of pharmaceutical trends like Ozempic on consumer health choices and CPG innovation.
• The importance of adapting CPG products to include functional ingredients that align with current health and dietary trends.
• Insights into how companies can leverage scientific research to substantiate the health claims of their products.

About Our Guest, Dr. Ryan Lowery:
Instagram: https://www.instagram.com/ryanplowery/?hl=en

Dr. Ryan P. Lowery is the CEO of ketogenic.com, author of The Ketogenic Bible, President of the Applied Science and Performance Institute and KetoPhD™. His mission  is to spread awareness around the Ketogenic Lifestyle and its’ many benefits beyond body composition. He earned his BS and MS in exercise physiology and exercise and nutrition science from the University of Tampa and completed his doctorate work at Concordia University in Health and Human Perfo rmance with a focus on “The Effects of a Well-Formulated Ketogenic Diet and Exogenous Ketone Supplementation on Various Markers of Health and Body Composition in Healthy and Diseased Populations.” Over his career, Ryan has published over 150 papers, abstracts, and book chapters on human performance and sports nutrition and has dedicated his life to educating the masses. In his free time, Ryan enjoys spending time with his best friend, Scoot the Keto Pup, jet skiing, and traveling around the world. The way to his heart is through a good glass of wine and Keto desserts.

Looking To Scale Your Sales In-store and/or Online? Here’s Where To Find Us:

Book a free 30 minute consultation with Bryan and Yemeni @ https://calendly.com/brandcastle/30min

Website: www.brandcastle.co

Bryan: https://www.linkedin.com/in/bralston/

Yemeni: https://www.linkedin.com/in/yemeni/