Sound Screen
Sound Screen: Who Will Make it in the Music Business?
Hosted by APM Music, the Sound Screen podcast is a series of performances and interviews with emerging musical artists from all over the world. What they have in common is their innovative and creative approach to becoming successful in 2025. Far business savvier than any generation before them, they speak about how they keep track with a constantly changing marketplace, how they intend to break through, and what the future of independent music looks like.
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Sound Screen
Sound Screen Episode 209 - Women's History Month 2025 Edition: Interview with Blondfire
In this special Women's History Month 2025 episode, host Annika Dietiker sits down with Erica Driscoll, also known as Blondfire!
Born and raised in Michigan, Erica Driscoll grew up in a household rich in musical influences. With an American father and a Brazilian mother, she was exposed to a mix of classic rock, bossa nova, and pop from an early age. She learned to play piano and guitar as a child, later falling in love with songwriting.
Blondfire began in the early 2000s as a collaboration between Erica and her brother, Bruce Driscoll. The Michigan-born siblings, raised in a home filled with American rock and Brazilian music (thanks to their mother’s heritage), were drawn to songwriting from an early age.
Originally called Astaire, they built a buzz in the indie music scene with their dreamy, melodic pop. However, after facing legal pressure over the name, they rebranded as Blondfire.
Their 2008 debut album, My Someday, showcased their signature blend of airy vocals, shimmering guitars, and electronic elements. But it was their 2012 single “Where the Kids Are” that truly launched them into the spotlight. The song’s infectious energy caught the attention of major labels, leading to a deal with Warner Bros. and the release of Young Heart (2014), an album filled with sun-soaked indie pop anthems.
After Bruce shifted his focus to other musical projects (including Freedom Fry), Erica took full creative control of Blondfire, steering the project as a solo act while keeping its dreamy, nostalgic essence intact.
In 2024, Blondfire released a self-titled EP for APM Music under its artist-driven label Kinetik.
