AI in Academia: Navigating the Future

Episode 11: Ian Cross

Professor Noah Giansiracusa and Gaurav Shah Season 1 Episode 11

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0:00 | 54:59

Ian Cross, Senior Lecturer in Marketing @ Bentley University, discusses one of Bentley's first AI courses, the impact of AI in advertising and marketing, AI's relation to the printing press, how AI helps companies evaluate and assess their brand, and why AI might be the next big wave of economic opportunity.