Business Unchained
Calling all small business warriors who feel chained to their business! Do you run your business or does your business run you? You've poured your blood, sweat and tears into it and it is time to set yourself free. I'm Bobby Mascia – owner of a wealth management firm, family office, manufacturing business, 18 store Dunkin Franchise, and de facto business coach. My goal? To liberate your business— whether it be operationally, prep for a sale, a legacy handover, or self-management. The roadmap to this freedom is something we will uncover together in Business Unchained." Join me as I learn about fellow entrepreneurs, dissecting their past, present, and future.
Business Unchained
Cookie Empire & Life Balance: Bennett Maxwell's Sweet Success (S1:E12)
About Bennett Maxwell
Bennett Maxwell is the Chairman of Dirty Dough, a cookie brand that skyrocketed from a single shop to over 70 locations in just 12 months. Bennett's journey into the cookie business began unexpectedly. After a successful stint in sales at a solar company, he invested in Dirty Dough's first storefront in March 2020, right as the pandemic took hold. What started as a friend's small venture from an apartment in Arizona quickly evolved.
Reference Links:
- Green Ridge Wealth Planning
- BobbyMascia.com
- Instagram - Bobby Mascia
- Instagram - Business Unchained
Bennett Maxwell
Episode Highlights:
Have you ever set a goal so ambitious that it felt almost impossible? Imagine aiming to open 30 locations in five years, but instead, you find yourself skyrocketing to 90 locations in just under two years.
(17:08) "I set a goal that I was going to work my ass off until I was a millionaire before I was 30. I hit that, and within a few days, I was working nights and weekends again I realized this was going to go on forever"- Bennett Maxwell
Join as Bennett recounts his transition from pre-med to door-to-door sales, his solar company, and the launch of Dirty Dough. He reveals the hurdles he's faced, the importance of solid business processes, and the drama surrounding the Crumbl Cookies lawsuit.
(52:21) “I live my life after 5:00 as if I had $1 billion. I go on a two-hour bike ride with my five-year-old, and she tells me, "This is the best day ever." We do dates every single day. Start living the life you want today, even if it’s just after 5:00.”- Bennett Maxwell
In this episode:
- (01:57)- Introduction to Bennett Maxwell
- (10:21)- Effective approach to closing sales in the solar industry
- (17:22)- Selling his solar company and achieving a million-dollar net worth.
- (31:88)- Techniques for navigating business stress
- (45:16) - Risk in business ownership
- (47:12) - Advice from a successful entrepreneur
- (54:03) - Final thoughts and wrap-up