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Business Unchained
Calling all small business warriors who feel chained to their business! Do you run your business or does your business run you? You've poured your blood, sweat and tears into it and it is time to set yourself free. I'm Bobby Mascia – owner of a wealth management firm, family office, manufacturing business, 18 store Dunkin Franchise, and de facto business coach. My goal? To liberate your business— whether it be operationally, prep for a sale, a legacy handover, or self-management. The roadmap to this freedom is something we will uncover together in Business Unchained." Join me as I learn about fellow entrepreneurs, dissecting their past, present, and future.
Business Unchained
Chop Star: Joey Cioffi and The Sign that Launched the Salad House Franchise (S2:E9)
About Joey Cioffi
Joey Cioffi is the founder and CEO of Salad House, a fast-casual health-focused franchise brand known for its fresh chopped salads, made to order proteins and its Create-Your-Own salad option. Coming from a family rooted in the restaurant industry, Joey expanded beyond the traditional deli business into fast-casual dining. Through perseverance, calculated risk-taking, and relentless drive, he transformed Salad House into a scalable franchise. His journey—from working in his family’s deli to overcoming financial hardships—demonstrates resilience and vision for national expansion.
Outside of work, Joey values family, faith, and fostering a team culture that promotes growth and opportunity.
Reference Links:
- Green Ridge Wealth Planning
- BobbyMascia.com
- Instagram - Bobby Mascia
- Instagram - Business Unchained
Joey Cioffi’s Social Media
Salad House Social Media
Episode Highlights:
Building a business from the ground up is never easy, and Joey Cioffi knows that better than most. In this episode of Business Unchained, we sit down with the founder of Salad House to talk about the realities of entrepreneurship, the complexities of running a family business, and the bold risks required to turn a vision into reality.
[05:27] “At 2am. . .my father would get the phone call, go downstairs, make the pie, get in his car, and deliver it. Oh my God, that was the mindset. He was just so hungry for success.”—Joey Cioffi
Success didn’t come overnight. Joey details the emotional, financial, and strategic challenges of scaling his brand—facing near financial collapse, learning when to pivot, and navigating the struggles of expansion.
[24:37] "I was failing my family and my kids, and I loved them with every ounce of my being. I wanted to set the bar of a lifestyle and providing, and never ever get below that."—Joey Cioffi
At its core, Joey’s story is a testament to resilience and adaptability—the two things every entrepreneur needs to succeed. His journey proves that big dreams require big risks, but with the right mindset and determination, anything is possible. Let’s dive in!
In this episode:
- (00:01:32) - Joey's background and family business
- (00:05:08) - Transition to restaurant ownership
- (00:10:00) - Career at Merrill Lynch
- (00:15:05) - Inspiration for Salad House
- (00:20:38) - Mistakes in business decisions
- (00:25:26) - Hindsight on business decisions