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Business Unchained
Calling all business warriors who feel chained to their business! Do you run your business or does your business run you? You've poured your blood, sweat and tears into it and it is time to set yourself free. I'm Bobby Mascia – owner of a wealth management firm, family office, manufacturing business, 18 store Dunkin Franchise, and de facto business coach. My goal? To liberate your business— whether it be operationally, prep for a sale, a legacy handover, or self-management. The roadmap to this freedom is something we will uncover together in Business Unchained." Join me as I learn about fellow entrepreneurs, dissecting their past, present, and future.
Business Unchained
Still Standing: Phil Barone on Rebuilding After Everything Fell Apart (S4:E10)
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About Phil Barone
Phil Barone is the founder and editor-in-chief of Wayne Lifestyle Magazine, a publication dedicated to showcasing the best of Wayne, New Jersey, and surrounding areas. With a passion for storytelling and community engagement, Phil has built the magazine into a go-to source for local culture, events, businesses, and inspiring individuals. Through his work, he highlights the stories that make the community unique, providing a platform for local businesses and personalities to shine.
Reference Links:
- Grab a copy of Bobby Mascia’s book Unchained: The Raw Truth About Entrepreneurship, Family Business, and Life Balance: https://a.co/d/dSwUruD
- Green Ridge Wealth Planning
- BobbyMascia.com
- Instagram - Bobby Mascia
- Instagram - Business Unchained
Phil Barone
Episode Highlights
In this episode of Business Unchained, host Bobby Mascia sits down with Phil Barone, publisher of Wayne Lifestyle Magazine, to discuss resilience, creative marketing, and the power of empathy in business. Phil shares his incredible story of rebuilding his life after a traumatic accident and stepping in as a hero in a dangerous domestic dispute. He also reveals his unconventional marketing strategy of stepping into the ring for a professional wrestling match to promote his magazine, Wayne Lifestyle.
“You don’t have control over what happens, but you do have control over how you respond to it” - Phil [07:12]
Phil's journey is filled with ups and downs, including overcoming setbacks from a failed partnership and the challenges of launching a business during COVID. His story is a testament to perseverance, and his insights on how to build meaningful relationships and create a lasting impact in the community are truly inspiring. Whether you're a business owner, entrepreneur, or someone looking for motivation, this episode is packed with valuable lessons.
“It’s not about avoiding failure, it’s about learning from it and using it as fuel for growth” - Phil [14:45]
Tune in to learn more about how Phil Barone transformed adversity into success, why empathy is his superpower, and how he plans to grow Wayne Lifestyle into a national brand.
“Leadership starts from within. If you’re not taking care of yourself, you can’t effectively lead others” - Phil [23:30]
In This Episode
- [00:00] Introduction
- [02:03] The shocking moment that changed everything
- [06:08] How one act of courage shifted his entire perspective
- [07:00] Why a wrestling ring became the ultimate marketing move
- [12:03] Behind the scenes: what really happens in a wrestling match
- [14:00] The unexpected exposure that changed the game for Wayne Lifestyle
- [17:25] From freight to fame: the story of a business reborn
- [21:43] How a moment of self-reflection transformed his sales strategy
- [24:00] The secret to connecting with people (and it’s not what you think)
- [27:07] Empathy: the superpower that fueled his success
- [30:53] What’s next for Wayne Lifestyle? Big plans ahead
- [34:00] Why community is the secret ingredient to building a brand
- [36:27] How to connect with Phil Bar