Business Unchained
Calling all business warriors who feel chained to their business! Do you run your business or does your business run you? You've poured your blood, sweat and tears into it and it is time to set yourself free. I'm Bobby Mascia – owner of a wealth management firm, family office, manufacturing business, 18 store Dunkin Franchise, and de facto business coach. My goal? To liberate your business— whether it be operationally, prep for a sale, a legacy handover, or self-management. The roadmap to this freedom is something we will uncover together in Business Unchained." Join me as I learn about fellow entrepreneurs, dissecting their past, present, and future.
Business Unchained
How Siamak Namazi Turned 8 Years as a Hostage Into Leadership Lessons (S4:E11)
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About Siamak Namazi
Siamak Namazi is a seasoned strategist with an MBA from London Business School, whose career spanning the private and nonprofit sectors was dramatically interrupted in 2015 when a four-day trip to visit family in Tehran turned into 2,898 days of captivity in Evin Prison—making him the longest-held American in Iran. Even in captivity, he never stopped problem-solving, turning every interrogation into a negotiation, building networks, and achieving historic firsts such as giving a landmark CNN interview to shine a light on the plight of hostages in Iran.
Reference Links:
- Grab a copy of Bobby Mascia’s book Unchained: The Raw Truth About Entrepreneurship, Family Business, and Life Balance: https://a.co/d/dSwUruD
- Green Ridge Wealth Planning
- BobbyMascia.com
- Instagram - Bobby Mascia
- Instagram - Business Unchained
Siamak Namazi
Episode Highlights
In this episode of Business Unchained, host Bobby Mascia sits down with Siamak Namazi for a powerful conversation about leadership, resilience, and strategic decision-making under extreme uncertainty. Siamak shares how his life went from corporate strategy and business consulting in Dubai to solitary confinement in Iran, where he had to rely on mental frameworks, routines, humor, and decision models to survive years of captivity without losing his identity.
“Right now I'm trying to convey lessons about how to manage times of great uncertainty and how to make decisions when the world shifts from under your feet.” - Siamak Namazi [03:12]
Siamak breaks down the mindset shifts that helped him endure interrogations, false confession pressure, isolation, and the emotional weight of his father being imprisoned alongside him.
Siamak also shares how he used strategic risk assessment to conduct a historic CNN interview from inside an Iranian prison cell, helping bring global attention to his case before his eventual release.
“I decided to live the best life that I could regardless of the circumstances.” - Siamak Namazi [36:43]
For entrepreneurs, CEOs, business owners, and leaders navigating crisis, this episode offers a rare look at how to make better decisions when you have incomplete information, limited control, and everything feels stacked against you.
In This Episode
- [00:00] Introduction
- [02:06] Why Siamak's message matters for business leaders
- [03:12] Teaching corporations how to make decisions under uncertainty
- [04:17] How a four-day trip to Iran became eight years in captivity
- [05:10] The moment Siamak was stopped at the airport
- [07:07] Using humor during interrogations and high-pressure moments
- [13:35] Rebuilding his life after being held hostage
- [19:14] The beginning of solitary confinement and the pressure to confess
- [22:19] Understanding power, incentives, and information asymmetry
- [23:33] How Siamak became his own strategic consultant in prison
- [30:29] The strict routine that helped Siamak stay centered
- [32:27] The darkest moment of his captivity
- [39:05] How business decision models helped him survive extreme uncertainty
- [40:49] Seeing the best of humanity after experiencing the worst
- [41:46] The risk framework behind Siamak’s CNN interview from prison
- [42:55] Turning trauma into leadership lessons for business and life
- [43:28] Where to find Siamak Namazi