How to Buy, Sell & Scale Wireless Retail with Vivian Delgado Johnson

The Boon of Wireless

The Boon of Wireless
How to Buy, Sell & Scale Wireless Retail with Vivian Delgado Johnson
Mar 19, 2026
Jon Horovitz

What does it take to build, scale, and successfully exit a wireless retail business — and then pivot into the MVNO space? In this episode of The Boon of Wireless, host Jon Horovitz sits down with telecom growth strategist Vivian Delgado Johnson, a 21-year AT&T corporate veteran who built an eight-store AT&T authorized retail portfolio in South Florida before selling it in 2023.

Vivian breaks down exactly what's driving the current wave of wireless retail M&A activity — from consolidation cycles and carrier incentives to the operational benchmarks that determine whether your business is sellable.  She also shares what pulled her into the MVNO world after attending MVNO Live in Spain — including her growing focus on Latin market opportunities and field research in Panama.

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