Not Your Average Listing - Niche Real Estate

Two seasoned Arizona REALTORS® share how specializing in niche real estate markets helped them stand out and build thriving businesses by going deep instead of broad right from the start.

Michelle Shelton and Al Anderson break down the power of lifestyle-focused real estate through their niches: horse properties and golf communities. They share actionable advice on identifying and reaching your niche audience so you can consistently work with your ideal clients (whether they're beginner equestrians or Canadian snowbirds). 

If you're a new agent or a REALTOR® looking to specialize, you won't want to miss this.

Chapters

• 0:00 Intro with Jim Nuth
• 1:50 Interview with Michelle Shelton and Al Anderson
• 14:50 Marketing Yourself: Straight Shooter Method
• 16:10 Golf Communities are opportune
• 18:45 Social Media Marketing
• 21:51 How to become a referral-only business in golf
• 24:43 What would you tell a new agent?
• 30:43 What does the future hold for golf and horse properties?
• 36:03 Outro with Jim Nuth