The Sam & Ben Retro
Bored of marketing webinars shilling attribution software, and LinkedIn posts debating the existence of MQLs? So are we...
Want to get under the hood of how decisions are actually made? The wins, the fck ups and everything in between? We have the content for you … if you can call it content.
Sam is Ben’s former manager, and now Ben is Sam’s agency's client. The dynamics are unique, which allows for candid, open conversation.
The Sam & Ben Retro
EP 6 ABX 101: Inside Parabola’s account-based “everything” approach
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
This month we focus on all things ABX. We cover Parabola’s renewed ABX approach - the strategies, the tactics, the reporting and the investments.