Unlock Your Genius Zone

90 Seconds to Laser Focus: The Brain Hack Entrepreneurs Don’t Know About | Ep. 52

• Ine-Wilme Coetzee • Episode 52

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🔊 Struggling to focus, create, or think clearly? It’s not your fault—your brain is stuck in fight or flight. In this video, I’m revealing the science-backed brain state that’s blocking your million-dollar ideas—and how to unlock your flow with a 90-second activation using 528Hz music.

You’ll discover:

  • Why stress is destroying your focus and shrinking your creativity
  • How your brain chemistry affects business success
  • The FlowState Formula—a free private concert podcast that reactivates joy, clarity, and peak performance
  • How to instantly shift your emotions and energy with music
  • What Cal Newport’s research says about deep work and how to use it

🎧 Get FREE access to the FlowState Formula activation here: https://www.innervoiceinstituteofmusic.com/private-podcast-opt-in-page
(First 100 get lifetime access—don’t wait!)

💡 Want help discovering the idea that’s worth building right now?
🔍 Join the Million Dollar Idea Workshop (last free month!):
https://www.innervoiceinstituteofmusic.com/fymdi-workshop

👉 Don’t forget to LIKE, SUBSCRIBE, and COMMENT your biggest takeaway. New videos every Monday to help you master your genius zone and build your vision with joy.

🎵 Have Questions?
Save time and book a free discovery call to see how we could work together!
https://www.innervoiceinstituteofmusic.com/discoverycall


🎵 Want to boost your dopamine and calm your nervous system in just 3 minutes?
Grab my curated playlists below!
https://www.innervoiceinstituteofmusic.com/pl/2148577489

🎵 Apply for the Innovation Incubator Programs:
https://forms.gle/Q365ki2BWwVL3cf68

🎵 Weekly episodes aren't enough for you?
You can connect with me over on Instagram at @ine.wilme


Podcast intro music: J.S. Bach Cello Suites, Suite No. 3 in C major, Prelude 
Musician: Mari Coetzee 

_______________________________________________________________

🎵 Have Questions?
Save time and book a free discovery call to see how we could work together!
https://www.innervoiceinstituteofmusic.com/discoverycall


🎵 Struggling with focus in entrepreneurship? Click on the link to get access to the Private Podcast Flow State Formula for creative entrepreneurship activations to start trusting yourself in your work again!
https://www.innervoiceinstituteofmusic.com/private-podcast-opt-in-page


🎵Curious about working together?
Join the next free workshop I'm hosting: https://www.innervoiceinstituteofmusic.com/workshop-registration


🎵Weekly episodes aren't enough for you?
You can connect with me over on Instagram at @ine.wilme

Speaker 1:

Do you ever feel that, no matter how hard you try, you just cannot focus? Your to-do list is growing every single day, if not every minute. Your brain is bouncing between ideas, between concepts, between tasks, like a ping pong ball out of control. What if I told you that the problem isn't you, it's actually your brain chemistry and there's a 90 second fix. You probably haven't tried and that you've probably never even heard of in the business development world, because what I'm about to tell you has more to do with how your brain is structured and what your brain is innately wired for than any other productivity hack or focus hack that you'll find. So stick with me, because this shift could be the key that finally unlocks your YouTube channel, your next million dollar idea, or even simply writing a webinar that actually converts. So let's dive in. Here is the real problem. Your brain isn't in focus mode, it's in fight or flight. This is called the sympathetic nervous system going in overdrive. What we want to do is lower our cortisol levels, raise our dopamine and our serotonin, so that we can really get into a relaxed brain space Now as an entrepreneur. Our brains are our main tools for creating, for new ideas, and if you do not take care of your brain in the way that your brain deserves, you are gonna end up with a lack of focus, with low energy and with ideas that just stay in your head instead of you seeing them tangibly out in the world making results for you.

Speaker 1:

I want you to imagine for a moment that you own a $3 million racehorse. How would you treat that racehorse? Would you keep it up 24 seven running on coffee, sour gummy worms and Doritos and then put it to work running eight hours a day? Or would you make sure that it has the best nutrition, the best sleep, that it has a perfect exercise schedule that prepares it for race day? Which one would you do if you owned a $3 million racehorse? I can tell you right now that your brain is far more valuable than a $3 million racehorse. You own a billion dollar brain and what we want to do with that brain is take such good care of it that it performs for you, that it has this ability to have high level of performance, no matter the stress you're under, no matter the deadline, no matter what is happening in your world. Your brain is reliable, and what that kind of looks like is you're able to focus, you are able to stay on task. Focus meaning follow one course until success. So this means staying on task in a given work block and staying focused on a goal over an extended period of time. Now remember our analogy of the racehorse. With that analogy, you're feeding that horse gummy worms and making it run all day. Now you're obviously not doing quite to that extent to your own brain, but you're doing the equivalent of that by staying in a state of high stress.

Speaker 1:

Did you know that staying in a elevated cortisol level in your brain over an extended period of time, it can actually cause brain shrinkage? You stay stressed because you think that if you calm down and you relax for even one minute, you are going to miss something. Something is going to fall through the cracks and it's going to create a disaster, a cataclysmic disaster in your business, in your personal life, somewhere something is going to go wrong. So you stay stressed. You are honestly addicted to this stress because it's what you've always lived in. It is a state of protection. Your brain is wired to protect you. So you stay there because it's actually easier than stepping out of your comfort zone and creating something of value.

Speaker 1:

Stepping into your genius zone takes getting out of your comfort zone, and sometimes that means getting out of a stressed state, because here's the thing. You stay stressed because you think you're going to miss something. But the only way to really spot million dollar ideas and to uncover them and make them grow is to relax your brain. When your brain is stressed, you miss million dollar ideas. You do miss something when you're stressed. Being stressed is not helping you not miss something. It's actually making you miss the most important things in your business.

Speaker 1:

So recently I was. I was really researching what Cal Newport, the author of Deep Work, talks about for focus how long can we actually focus in a given day and the number that I came up with after reading a lot of his articles and reading his book and all those sorts of things four hours, that is really the level at which your brain can focus on deep work in a given day. Now imagine if those four hours you are in a state of relaxation. Your brain was so relaxed that you were able to be your top productive, self peak, creativity, incredible amounts of innovation that you applied to your zone of genius. What that would mean for you is that you would arrive at race day. We go back to the horse analogy. You'd arrive at race day and prepared because you've been doing the things that actually nurture your brain by working in your genius zone. Now, more specifically, if you apply what I'm about to tell you, this 90 second hack to create a relaxed brain, that is what's going to allow you to perform at your best, because a relaxed brain absorbs information better, you learn faster, you are able to be more creative and more innovative with your ideas, and it's easier to step into your zone of genius. When you're relaxed, you actually feel like you can take more risks, but because you're not in that state of fight and flight. So when we step into our genius zone, we need to have a relaxed brain. So what I'm about to reveal to you is going to give you that relaxed brain in less than 15 minutes and, in fact, for most people, you can experience a shift in your emotions within 90 seconds.

Speaker 1:

Your race day is speaking on stage Anytime. You're behind a camera, filming an ad, filming a YouTube video, being on a sales call. This is your race day. This is what you're preparing for. We want to prepare with a relaxed brain. So here is where it gets interesting A relaxed brain as opposed to a stressed one, produces more dopamine, and dopamine is the chemical signature of creativity. So here's the good news for you when you apply this technique I'm about to tell you, you are going to be able to step into that state, into flow state, on purpose. Now, it's not walking, it's not massage, it's not exercise, it's not sprinting, it's not journaling, it's not reading, it is music. The right music with a sulfageo frequency of 528 Hertz is what gives us this effect. Now, people have been seeing how sound frequency, specifically solfeggio frequencies, changes our brains at a 10 X level more than anything else. In fact, it has been known as the joy frequency.

Speaker 1:

Now, imagine when you last felt the most amount of joy in your business. What were you doing For me? When I feel the absolute most joy, I'm working in my zone of genius. I'm usually coaching on speaking from your heart. I am strategizing with an entrepreneur on how to create their million dollar idea. I am playing the cello, I'm performing. All of those are moments when I feel this intense joy. I feel energy. Now, if you are able to step into that energy, step into that joy with a simple tool, something where you literally can just pop in your earbuds or your favorite sound blocking headphones and just listen. You can experience that joy before you go do your work, and then your work will be infused with joy.

Speaker 1:

I want you to imagine a tea. So when you have tea, when the water is really hot, the molecules are moving very fast. And then the tea bag when you steep it, the flavor gets dispersed quickly, as opposed to cold water. You put that same teabag in and it barely changes color. Why is that? Because the molecules are stagnant. They are moving slower.

Speaker 1:

Now, what this means for you is when you infuse joy like imagine this tool being like the teabag. We infuse it into your life and then, all of a sudden, your work is more like the boiling water. The molecules are jumping, the brain waves are flowing and you're in flow state. When we make tea, it is very deliberate. We don't accidentally have boiling water when we meant to have cold, or we don't accidentally have lukewarm water. We specifically want boiling water because we know that that's what's going to give us the best flavor. So I want you to start being very deliberate with the way that you approach your work, the way that you approach infusing joy into your day.

Speaker 1:

So, without further ado, I'm going to announce what that tool is. It is something that was created from my genius zone and from my sister, marie's genius zone. We created a private podcast and, more specifically, a private concert experience for you. It is called the flow state formula. It's a completely free for now. The first 100 people get free access to this for life, and what it really is is activations that can move you from a state of anxiety or any emotion that you might be feeling at a certain given point in time, such as doing creativity, killing projections or budgeting, or even looking at your marketing plan for the next quarter Like, maybe that's not a zone of genius for you and you feel anxiety after doing that work.

Speaker 1:

This is a way for you to transition into excitement, into joy, and really feel the joy that you had when you first started your business. You can take something that you actually don't enjoy and you can use the music to step into your genius zone, infuse joy into it so that, even if you are, you are doing something that you don't particularly enjoy you can capture the essence of joy and then you can start doing the things that actually give you joy. We move towards our most prominent thought. So if we don't feel joy on a consistent basis, we're not going to go look for that joy in other areas, because we we forget what it feels like. So if you can infuse joy into your day in very short increments, all of these activations, there's one so far, a voice and cello activation, and then there's a music only activation. They're all under 15 minutes, in fact, the music only one. I think it's under eight minutes. So what that means for you is you can move quickly into a new desired state and the beautiful part about this it's going to help you uncover your best ideas, because you're going to have joy, you're going to lower your cortisol and replace it with dopamine and you're going to do it fast so you can get into flow state once more. So I'll make sure that the link is in the description box. If you're watching this video a couple months down the road and you see it's actually paid now, just know, you're probably one of the next 100 people.

Speaker 1:

I'm going to make sure that this resource stays very affordable, very doable for anyone, because I want to make sure that you are able to take advantage of these activations. You know we have actually not published this music anywhere else. This is the only place you're going to find these pieces of music that kind of evolve and change your emotions from anxiety into excitement. So I'm not going to tell you anymore. I don't want to give away too much, but make sure that you click that link. You get access to this before it becomes a paid resource.

Speaker 1:

And if you're thinking well, I don't even really know what I should be working on right now then you're also in the right place, because I will also drop a link in the description box the show notes, depending on the platform you're watching of the find your million dollar idea workshop. Now, march is the last month that it's going to be a completely free workshop, so make sure that you take advantage of this as well. All of these things are time sensitive so that you can take action. I want to see you win. So all of these things are in place so that you can win Until the next video. I hope you have a joy filled day.