Unlock Your Genius Zone

Stop Creating Offers in the Dark: The 20% Information Rule | Ep. 62

• Ine-Wilme Coetzee • Episode 62

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What if I told you that 90% of entrepreneurs are creating offers nobody actually wants - and I was stuck in that statistic for over 5 years? In this episode, I'm breaking down the real reason your amazing offers aren't selling (hint: it's not your offer) and sharing the exact framework that took me from years of silence to the foundation for consistent $10K months in just 22 days.

In This Episode, You'll Discover:

  • Why brilliant offers fail and mediocre ones succeed
  • The translation problem that keeps 90% of entrepreneurs stuck
  • How to identify the 20% of information that creates 80% of results
  • Real client transformations using this framework
  • The difference between changing your offer vs. translating it
  • How to gather information that guarantees offer success

Key Frameworks Discussed:

  • The 90/10 entrepreneur split
  • The 80/20 rule for offer creation
  • The "rocket fuel vs. gasoline" analogy
  • Translation vs. transformation approach

Timestamps:

  • [00:00] The shocking 90% entrepreneur statistic
  • [02:15] Why your brilliant offers are meeting silence
  • [04:30] The translation problem explained
  • [06:45] Client success story: From 0 to 400% content increase
  • [09:20] Julia's 2-day YouTube launch breakthrough
  • [11:40] My 5-year struggle with "perfect" offers
  • [14:55] The difference between offer change vs. translation
  • [17:30] 22 days: The framework reveal
  • [20:10] You already have what it takes
  • [22:45] How to gather the right 20% information
  • [25:30] Focus means "Follow One Course Until Success"
  • [27:15] How to get the FREE offer creation guide
  • [29:00] Personal outreach promise and next steps

Resources Mentioned:

  • FREE Guide: The #1 Mistake Entrepreneurs Make When Launching New Offers
  • The 20% Information Framework
  • Translation vs. Transformation Method

Connect with Ine:

  • YouTube: https://www.youtube.com/channel/UCj9PjqPYZRuYG3XhWsK22Fw
  • FREE Guide: https://www.innervoiceinstituteofmusic.com/free-guide

Podcast intro music: J.S. Bach Cello Suites, Suite No. 3 in C major, Prelude 
Musician: Mari Coetzee 

_______________________________________________________________

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Speaker 1:

Did you know that 90% of entrepreneurs create offers that nobody actually wants? And before you think that won't be me, I need you to know. I was actually part of that 90% for over five years. I was creating programs, memberships, courses, offers, all the things, thinking it was exactly what was needed, but it was actually silence. I thought they were brilliant, but people didn't see the brilliance and I knew that something had to change.

Speaker 1:

So I'm going to teach you in this video today what the 10% actually do to create offers and get out of that rut of creating when you think it's brilliant, but really it just needs to be translated into your people's language, and I don't mean translating into their language, like from English to Chinese. It just doesn't quite work that way. We actually need to use the very English words that these people are using and put them in the context of what we are offering. I'm going to give you a couple of tips about this in today's video. Okay, so if you have ever created something that you thought was beautiful, something that you put a lot of effort, energy, time, blood, sweat and tears into, but nobody wanted it, you are actually spending your time on the 80% of activities that only produce 20% of results instead of gleaning the 20% of information that's actually going to guarantee that your offer succeeds. I see this constantly in entrepreneurs and the people that I work with. They say I have something to offer. I have an idea notebook filled to the brim with ideas that can change people's lives. I don't understand why people don't see what I'm offering, and I know I can help people, but it just doesn't seem to make sense to them. Does this sound familiar to you? Okay, so here's the real problem. It has nothing to do with your offer or you not being good enough. It has everything to do, because there's a disconnect between what you are saying and what people actually want.

Speaker 1:

Let me tell you a story. There's one client. She worked with me in February and March. She's now in my long-term program. She actually didn't create content for seven years, but after starting to work together and starting to glean this 20% of information from her audience, that really made a difference. She started posting 400% more in just four weeks than the previous seven years combined Pretty incredible. And now she's on a path of momentum where, literally today, I was helping her with a conversation. We were role-playing, we were brainstorming how to respond to this one person and she was actually able to put what she sells in the context of what the person wants. She finally started asking the right questions. Instead of asking what should I post, she started asking what are my people actually struggling with? And the result was 400% growth in how much content she was making and it was high quality because it was speaking to what people actually needed to hear.

Speaker 1:

It was the rocket fuel to the rocket she was building. Let's say it needs gasoline. She was adding gasoline to the fire instead of diesel. It's the same amount of energy but it all of a sudden makes it work. Or, for instance, julia, another client who worked with me march and april. She couldn't figure out what to start or focus on. When she learned this framework, she actually had an idea that is now bringing consistent.

Speaker 1:

Or take Julia, who was completely overwhelmed. She had so many ideas. She had filled an entire notebook with them. It was literally titled great ideas, start here, or something along those lines. She went from idea overwhelm to launching a full YouTube channel in just two days. That is what happens when we add the right fuel to the rocket you already want to build. Most people know what they want to create. Most people have the ideas. They don't believe in it enough. They don't see the vision. And that's what I'm here for. I am here to put the right rocket fuel in your rocket so that you can launch and you can see results and momentum and actually cross the stratosphere, get out of the atmosphere of where you are right now and reach the next level.

Speaker 1:

So I actually had to figure this out the hard way. I was spending five years in this pit of frustration, thinking my offer is just not good enough. People just simply don't want what I'm selling. Until I started asking different questions, it started to be more about translating my offer into their language. It's not necessarily always about changing your offer. It was for me. I had to change my offer and really expand and lean into my zone of genius. But, honestly, the people that I was communicating to, the message that I was communicating and the payoff that we were receiving was very similar. In fact, my previous offer that I was trying to sell it revolved around creativity, feeling empowered, confidence, all the things. Now I still am selling creativity, empowerment, confidence, all of those sorts of things. It's just about the difference between how they were viewing the offer and the way that I was communicating it. So when I applied this framework, everything changed in just 22 days.

Speaker 1:

I went from completely stuck and frustrated for the last couple of years like two and a half years of selling this offer, five years of figuring it out, and then I created an offer that has generated over $10,000 in a very short period of time and actually grew my business by 383% in one quarter. The momentum was started. But, more importantly than that initial bit of success, I had something that I could repeat. I had a process that actually created offers people wanted and finally, I was seeing interest in my programs. I was seeing momentum and I was filling spots. This started to create freedom for my family.

Speaker 1:

So here's the thing you actually already have everything it takes to create successful offers. You don't need more skills, you don't need more certifications, you don't need more experience, you don't need a degree. You just need the right information, gathered in the right way the 20% of information that will create an offer automatically. In fact, I was chatting with my friends in my mastermind group just this morning and we were talking about how the niche you serve, the offer you create, it, almost reveals itself If you do the groundwork and you start to become the kind of person who can translate your genius zone into the pain points other people are feeling. It's pretty cool what happens.

Speaker 1:

So when you know how to gather the right information, people will start wanting to buy because you're not guessing anymore. People will start wanting to buy because you're not guessing anymore. You're actually responding to exactly what they've told you they want. Now you're probably wondering what are those areas of information I need to be gathering? What does this look like in practice? So I've created a guide for you that goes through all of this information and actually allows you, in just a few short pages, to know exactly what to start focusing on. And this focus will allow you to focus on the one thing that's going to work.

Speaker 1:

Focus means follow one course until success, and what this really means is you're no longer going to be guessing.

Speaker 1:

You're going to eliminate that trial and error period of trying to figure out what do people really want, and you're going to be able to create an offer that sells. So if you're tired of the guessing game, if you want to be part of the successful 10% that launch offers that people actually buy, grab the guide. The link is in the description box below, and I will be watching out for your success. As soon as you download it, I get a notification, and what that means is I will reach out to you personally and see what are you creating, what offer is on your heart to create Now? If this opened your eyes to what might be missing in your launching game in this business of being an entrepreneur, then hit the subscribe button. My goal is to help you unlock your genius zone so that money becomes a by-product of what you create, and help you build a business that is sustainable and scalable over the long term. Grab the framework, hit subscribe and I will see you in the next video.