Unlock Your Genius Zone

Bold Action Blueprint Step 3 - Turn Your ADHD Into Your Superpower | Part 3/5 | Ep. 69

• Ine-Wilme Coetzee • Episode 69

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Welcome to Step 3 of the Bold Action Blueprint - where we transform what you think is your biggest weakness into your greatest business strength.

If you've been following this series, you now know WHY you're stuck (Step 1) and WHAT to focus on with the Work Quadrant Formula (Step 2). Today we're tackling the myths that make playing small feel "smart" and the framework that turns your ADHD brain into a creativity machine.

In This Episode:

  • Why your "scattered" brain is actually designed for innovation
  • The 4 "safe" business myths that kill entrepreneurial creativity
  • How to stop flitting from idea to idea and start trusting yourself
  • The Fast vs Slow Framework that channels ADHD into profit
  • When to move in 24 hours vs when to take 30-90 days

The ADHD Entrepreneur's Dilemma: Your brain generates amazing ideas but you never finish anything. You start projects with excitement then abandon them for the next shiny thing. You think you can't be trusted to follow through.

The Solution: Not all ideas need the same timeline. Your ADHD brain becomes an asset when you know which ideas need immediate action (fast) and which need strategic development (slow).

The 4 Dangerous Myths:

  1. Stay in your zone of excellence (why "good at" ≠ "meant for")
  2. Wait until you feel ready (the dopamine window phenomenon)
  3. Set realistic goals (how small goals create small thinking)
  4. Compare for motivation (why uniqueness beats benchmarking)

The Fast vs Slow Framework:

  • Fast Action: Idea selling, sales conversations, content creation, inspired collaborations
  • Slow Action: Systems building, strategy work, skill development, relationship nurturing
  • The Trust Filter: How to know which category your idea belongs in

Coming in Step 4: The complete behind-the-scenes of how I used this framework to go from idea to $10K weekend in 6 weeks.

Resources Mentioned:

  • Cal Newport's "Slow Productivity"
  • "10x is Easier Than 2x" concept
  • Work Quadrant Formula (Step 2 - last week’s episode)

Connect with Ine:

Podcast intro music: J.S. Bach Cello Suites, Suite No. 3 in C major, Prelude 
Musician: Mari Coetzee 

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Speaker 1:

Did you know that I stayed stuck at $50,000 in revenue Canadian per year until I discovered that I was believing four things? And I discovered the fast versus slow framework. So what I'm going to teach you in this video today is the four myths you are currently believing. That's keeping you stuck at a revenue plateau and making it almost impossible for you to continue going on to six figures, seven figures and beyond. And then I'm also going to give you the framework that I've been starting to use to know okay, when do I actually need to take action fast, when do I need to take action slowly? Because the thing that I keep hearing from the people that I'm in conversation with the women that really do want to take action quickly is that they have massive ADHD. And if this is you, you know that feeling of being in a work session. You're in a flow state, you are fully immersed in what you're doing and you have this idea and it seems like it comes out of left field and you're like, okay, I need to take action on this now. This is the new thing, this is what's going to give me the transformation in my business that I'm looking for. And while maybe that's true, what you need is a filter to put it through, so that you're not flitting from goal to goal, but that your creativity and your ADHD is actually an asset in your business, and it's going to all come together in this framework today. So I cannot wait to show you how this works.

Speaker 1:

Okay, the first myth that you're probably believing, before we dive into the slow versus fast action framework, is that you need to stay in your zone of excellence. You need to stay in what you think is good, and you need to stay in what you are good at as opposed to what's good for your business. There's a big difference here. So I stayed in my zone of excellence for way too many years. It was almost a requirement for me to be able to become, in pain of the results my business was not producing and the wake up call that allowed me to go through the discovery process to find out what really is my unique ability, my zone of genius, the thing that God put me on this earth to do, the gifting and a couple of things that might be obvious about your zone of excellence is it's something that everybody tells you you're really good at, it's the safe option, perhaps, and it's not really something that scares you. It's something that everybody tells you you're really good at. It's the safe option, perhaps, and it's not really something that scares you. It's something that has given you money. It's given you a sense of freedom, perhaps, but at the end of the day, imagining yourself doing this for a decade completely drains you. It makes you feel like you are going to have to throw up to think of doing the same thing every day for the next 10 years.

Speaker 1:

So let me give you a concrete example from a woman that I spoke to a few weeks ago. She is a brand photographer. She is absolutely incredible at what she does. She is phenomenal behind the camera. She can see shots before they're even taken in a way that a lot of photographers don't get until they're in the industry for like 10 to 20 years. She is fairly new in what she's doing. She has some new offers being developed, but what she finds herself doing a lot is going really deep into the planning. This actually lights her up, a lot like planning the outfits, planning the props, the brand elements. That really brings a branding shoot to life. That makes it different from any other shoot.

Speaker 1:

And the photography side of it. While she's very good at it. It doesn't light her up as much as the planning, and she found this to be so crazy because this is something she's good at. Everybody says she's talented, but it's not the thing that lights her up. So what I told her is what if there was a way you could lean into the part that lit you up and it gave you so much energy that that energy was communicated to your prospects, the people you are wanting to sell to. And the crazy thing is is that abundance is a by-product of working in our zone of genius, the thing that actually lights us up. So there's always a way to be creative and lean into that area. So stay in your zone of excellence.

Speaker 1:

It's safer is myth number one. Myth number two is wait until you feel ready to take action. And when I say it like that, it doesn't seem much of a myth. If you've been listening to my channel long enough, you know that this is a myth, but there's a few of you out there who still may be believing this, and I was personally waiting to feel ready before I would take action on ideas that scared me. You kind of make up the stories in your head of reasons why you're waiting. So, for instance, maybe you're scrolling on Instagram one day and you see somebody making a post about the exact thing that you work on, and they're talking about how this is a struggle for them. You have that spark of the idea in your head, the dopamine, the adrenaline, your heart rate beats a little bit faster and you think to yourself this could be an amazing collaboration. Or if I just got on a call with them, showed them a new way of thinking about this, their entire life could be transformed. I'm sure you've had moments like that. If you go and put that on a to-do list, transformed I'm sure you've had moments like that. If you go and put that on a to-do list, it's like it has an expiration date. The dopamine kind of trickles out of the idea and it's actually replaced by cortisol, is poured in, so that when you look at that item on your to-do list, you are no longer as excited about it as if it was in that same moment.

Speaker 1:

Because you're waiting to take action, you don't feel confident. You actually build confidence through taking action. Confidence doesn't come before you take action, it comes after. And if you take action, have courage to do the thing anyways. That is when your confidence will soar. So I was actually just on a client call um, the weekly coaching call for my business coaching program and we were going through overused words. My client she was telling me she was looking deep into the word confidence, because this is an overused word and really what it means is it comes from the same root as confident. What does confident mean? It is somebody you can trust as, somebody you confide in. Confidence comes from taking action and trusting yourself, trusting that you will follow through, that you can trust your own ideas, that you can trust your gut in business. And that is what becomes confidence. It's really trust in yourself. It's trust. That's the essence of confidence and personally I'm a Christian.

Speaker 1:

My word of the year is faith, and faith really is knowledge in what God does for me and trust that he will do it. I can be confident that he is a God of abundance. I can be confident in the fact that he has an abundant future for me. So I can then step into that daily and show up in a way where I build this track record of success, that I'm consistent, that I am somebody who follows through, and this is what builds the confidence so that when I see those moments, I capture them, I grab them and I create the opportunities for myself, instead of waiting to be recognized. So that is myth number two you wait until you feel ready for action or until somebody notices you.

Speaker 1:

Myth number three is you set realistic goals so you don't get disappointed. So maybe at the beginning of 2025, you set the goal of making six figures this year. We are now, but when this video comes out it'll be July 21st over halfway through the year. Maybe you haven't quite reached that 50 K halfway midpoint goal yet. Maybe you are at $18,000 for the year, which is amazing, like that is something to celebrate in and of itself. But what do you think would have happened? You just reached 18% of the goal throughout the halfway work. What if you reached 18% of your goal of a million dollars? That's $180,000. That is a 10 X leap simply by setting your goals bigger.

Speaker 1:

Now you might be thinking right now Ina doesn't quite work that way. I'm not going to make the same amount of progress. I'm not going to pro, I'm not going to continue incrementally in the same way. You're right. That's the cool thing when you set a really big goals, your brain goes into problem solving mode in a different way than if you set small goals. There are fewer routes to a million dollars in a year than there are to six figures in a year. Six figures a year Like maybe you did $50,000 last year that's kind of one of the themes of this video series Maybe you did 50 K, maybe you're kind of stuck there.

Speaker 1:

You think to yourself okay, I'm going to double my efforts, I'm going to do twice the clients, twice the sales calls, twice the hours. I'm literally going to work to the bone to reach six figures this year. That is effort. You cannot 20 X your efforts. If you have a million dollar goal let's say you're at 50 K you have a million dollar goal per year, that's 20 X. You can't work. 20 X the hours. You can't do. 20 X the sales calls. Doing more will produce more results, but it is short lived. You have to find another way. You have to find another way. You have to think 10 X. That is the essence of the book. 10 X is easier than two exits right there on my bookshelf, the one of the blue books, and this is something I go into much deeper in other videos. So absolutely subscribe to the channel, look for that video. If I find it, I'll tag it in the description box.

Speaker 1:

But if you set realistic goals, that there really are two acts, you're setting yourself up for harder work and, honestly, for this feeling of never being enough I've never quite reaching the goals you set. So set bigger goals and even if you don't reach them, you will land on the moon. How I like to say the saying is if you reach for the stars, you'll land on the moon. If you reach for the moon, you will not leave earth. That is how I phrase it Because, honestly, when you set bigger goals, you program your brain on a different way of reaching them and this gives you the opportunity and a new standard to reach for, which is a requirement for success. So that is myth number three. You set realistic goals. So that is myth number three. You set realistic goals, so you're not disappointed. Okay.

Speaker 1:

Myth number four is you compare yourself to others to stay motivated. And there is something to this. Even I, I admit that I look at other entrepreneurs that I admire and I compare what I'm doing to their, to what they are doing, to have kind of a goalpost to figure out. Okay, am I on track to reach the kind of goals that they have achieved and in a way, it helps to know that it's possible. But the reality is is that when you're in your genius zone, you are so unique you are the only person who has your genius zone that when you compare it, it honestly sets you up for failure.

Speaker 1:

Comparison is the thief of joy is what my mom would always tell us growing up. When you compare yourself, you actually go into a mindset where you feel like you're not good enough, like you're behind, and my uncle would always tell me when I was growing up we were homeschooled I was always behind on my schoolwork. He would ask me what are you behind a tree? You are exactly where you're supposed to be in every given moment. If you live in the present, you set big goals, you take action and you are living in your genius zone. So all of those things like you comparing yourself to screenshots of their revenue, comparing yourself to how many followers they have Maybe they joined the same program as you at the same time and you think what am I doing wrong? What's wrong with me? Stop thinking about that. Think about what's right with you. Think about what your genius zone is. Lean into that. See the fact that they've already reached a six figure business as just more evidence that it's possible.

Speaker 1:

And move on, because you are unique in your own strength. You have been given a gift and it is your obligation and your duty to be a steward of that gift. So ask yourself that question today how can I be a steward to the gifting that I have been given? So, very briefly, I'm going to go through the fast versus slow framework, because this is all congruent with those four myths. I'm constantly talking about moving fast, but if you have ADHD, you might be thinking if I move fast to the next thing, I'm never going to finish anything, then I can't trust myself and then it negates everything you're telling me. So there are a couple of categories in your business where, if you just start moving fast in, it'll actually make a massive difference and it'll actually give you bandwidth to move slow in other areas. So fast action requires courage and requires a filter and it requires strategy. So we're just going to talk about the different categories that you need to move fast on.

Speaker 1:

Number one is idea selling. So just recently, I actually arrived back home today from a trip where I conducted a VIP day with a client who lives in New York City or near New York City and this was an idea that I had about let's see, end of May and we did the VIP day mid-July, so it was about a six-week period, but I needed to really have a response from her by the end of May in order to book the room, book the flights, get everything ready, and I had the idea. I'm actually going to tell you the exact story in the next video, so I'm not going to give you too many spoilers but I had the idea and I acted quickly when I had that fresh boost of dopamine. So, idea selling um some good options for this is an inspired idea for an offer for a specific group of clients. Um a new type of workshop or webinar. Every rep you do gives you information, so just take action. Um a collaboration, like having somebody on your podcast, seeing where you can pitch yourself, to be on other people's podcasts, sending messages to people, sales conversations and low risk type of tests like a YouTube video. I'm literally filming this in between a coaching call and getting my toddler out of bed. I have like a 30 minute block in order to do this and I'm moving fast because I know that I have a message on my heart. I've been in a growth environment for the last week and I want to be able to communicate that so that I can continue on to be the best mom that I can be. So that is really what requires fast action Now.

Speaker 1:

Every time you change something in your business I learned this from Alex Hermosi he says that there is a cost of about 20%. So some things you can't move quite as fast on you kind of, especially if you have a team, you can't just consistently throw new ideas at them. You have to do it in a good pace. I have frameworks for this in my programs that I could teach you. I have frameworks for this in my programs that I could teach you. But a couple of good questions to ask yourself is is this reversible? If yes, move quickly. Is it foundational to my business and is it in line with my values? So that's your filter. That's like the filter test and is in your zone of genius. That's actually the four questions, and if you're watching this video today, you've probably talked yourself out of more opportunities than you've taken. So it's time to run, run your ideas through those four filters and see if you can move on it within 24 hours if it falls in those categories. So that is moving fast. Moving slow falls very much in line with Cal Newport's book slow productivity I recently finished listening to this one.

Speaker 1:

And these are, honestly, the foundational elements that build the roots of your business. It is things like deep strategy work. It is systems building, curriculum development, relationship building with long-term clients, skill development. I've been spending 20 years learning the cello. I'm still not where I know I can be, in fact, pablo Casals. Maybe it was Rostropovich, one of those famous cello. I'm still not where I know I can be, in fact, pablo Casals. Maybe it was Rostropovich, one of those famous cellists.

Speaker 1:

They were asked when he was 92, if he feels like he has reached the pinnacle of knowing how to play the cello. And you know what he said. He said I actually still have about 20 years left of learning to do, and this has given them an edge because they understand that skill development takes time. So if you have ideas as related to one of those categories, just know the minimum time to give yourself is 30 to 90 days. I have created curriculum as quickly as four weeks, but still that was 30 days and that curriculum now, nine months later is still evolving, so it really depends on the category, and if you're wondering what category some of your ideas fall into, just comment below your idea and I'll go through each of those comments and be able to give you some feedback. So I'm here for you, okay.

Speaker 1:

So, when we put it all into practice, you might be wondering what it really looks like, and that is why I created the next video that goes through, actually with a timetable, the exact process I followed to create the VIP, to experience and really create the 10k weekend that I experienced at the end of May.

Speaker 1:

I literally went from creating $10,000 per quarter it's in three months to creating $10,000 in three days. That is what I call a 10X jump, something that is non-linear. It's a quantum leap, and I know that you want that in your business. So subscribe to the channel, head to the next video and I will see you there. Drop any questions or topics you want me to cover in the comments. I look through every single one and I just hope that you feel encouraged today. That is my goal with all of these videos is that you know that you can do this. Do the thing that scares you, that you are become sold on who you are and who you were made to be, and if I can put that message out in the world, then that is mission accomplished. Okay, I'll see you in the next video.