Unlock Your Genius Zone

Why You Know What to Do But Can't Do It (Action Taking Psychology) | Bold Action Blueprint Part 5 | Ep. 72

• Ine-Wilme Coetzee • Episode 72

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STOP PROCRASTINATING AND START BUILDING YOUR PROFITABLE BUSINESS

You know exactly what to do to build a six-figure business. You've watched the videos, read the books, taken the courses. But here's the harsh truth: 95% of entrepreneurs will never implement what they know. Why? It's not about strategy or time management—it's about conquering RESISTANCE.

In this episode of the Bold Action Blueprint series, we dive deep into the psychology of implementation and reveal the three internal patterns keeping you stuck in analysis paralysis.

🎯 WHAT YOU'LL DISCOVER:
→ The real reason knowledge doesn't equal action (it's not what you think)
→ How the "intention-action gap" keeps you moving deadlines forward for years
→ Why fear disguises itself as logic (and how to spot it)
→ The identity protection system sabotaging your growth
→ Neuroscience-backed strategies to rewire your brain for action
→ Why stalling is actually a form of decision-making

🔥 KEY TAKEAWAYS:

- 80-95% of people struggle with implementation (you're not alone)
- Your brain would rather keep you small and safe than risk failure
- The degree of fear equals the strength of resistance—use it as a compass
- Confidence comes from trusting yourself through consistent follow-through

⏰ TIMESTAMPS:
00:00 Introduction to the Bold Action Blueprint
00:49 The Real Barrier: Resistance
02:09 The Implementation Gap
03:21 Pattern 1: Intention Action Gap
04:42 Pattern 2: Fear Disguised as Logic
06:19 Pattern 3: Identity Protection System
11:28 Overcoming Procrastination
13:37 The Dream Catalyst Challenge
15:10 Final Thoughts and Call to Action

📚 RESOURCES MENTIONED:
→ "The War of Art" by Steven Pressfield
→ "The Power of One More" by Ed Mylett
→ Dream Catalyst Challenge (link below)

🚀 READY TO BREAK THROUGH RESISTANCE?
Join the Dream Catalyst Challenge and finally close the gap between knowing and doing. Learn the principles that turn ideas into income and resistance into resilience.

👆 GET ON THE WAITLIST FOR THE NEXT DREAM CATALYST CHALLENGE: https://www.innervoiceinstituteofmusic.com/dream-catalyst-challenge-registration

💡 RELATED VIDEOS:
→ Bold Action Blueprint #1: https://youtu.be/KqhlYF370bE
→ Bold Action Blueprint #2: https://youtu.be/3TQ6ewHABpM
→ Bold Action Blueprint #3: https://youtu.be/lORD2es9jjM
→ Bold Action Blueprint #4: https://youtu.be/ctGTMs-cHfg

Podcast intro music: J.S. Bach Cello Suites, Suite No. 3 in C major, Prelude 
Musician: Mari Coetzee 

_______________________________________________________________

🎵 Have Questions?
Save time and book a free discovery call to see how we could work together!
https://www.innervoiceinstituteofmusic.com/discoverycall


🎵 Struggling with focus in entrepreneurship? Click on the link to get access to the Private Podcast Flow State Formula for creative entrepreneurship activations to start trusting yourself in your work again!
https://www.innervoiceinstituteofmusic.com/private-podcast-opt-in-page


🎵Curious about working together?
Join the next free workshop I'm hosting: https://www.innervoiceinstituteofmusic.com/workshop-registration


🎵Weekly episodes aren't enough for you?
You can connect with me over on Instagram at @ine.wilme

Speaker 0:

If you have watched the first four videos of this series, the Bold Action Blueprint, you actually know more than most entrepreneurs about what it takes to build a profitable business. You know the work quadrant system. You know the false beliefs you've been believing behind taking action. You also know when to move fast or slow, and you've also seen it in action. What I also know is that most of you won't implement it. And that might sound really harsh, but here's what I have noticed working with many, many entrepreneurs probably over 120 in the last year. The ones who stay stuck are not missing strategy. Strategy is actually one of the most surface level things you can learn. You think you need a better strategy. You think you need a better social media strategy or marketing strategy or sales strategy. Like it's all about strategy, you think. But really what it is? It's about conquering something called resistance. That is honestly where my clients say I specialize in. Just this morning I got a voxer from this one woman who said Ina, in January I told you this idea that I had thought was crazy. In fact, my husband said I was crazy, my friend said I was crazy, but in just eight weeks you helped me take action and you made the thing that seemed crazy seem possible. And not only possible, but I've done it. I have worked with five people. By now, I was on the playground with my son as I was listening to this message and I literally got tears in my eyes, because this is what it's all about. It is about seeing the idea that your heart is drawn to taking action despite the fear, and not doing it alone. I am here for you, and that is why stay to the end of this video and you're going to actually get an opportunity to be coached, to be one of the people in the room who get past the resistance. But this video is your final step in order to get closer to that point, so keep listening.

Speaker 0:

We're going to actually talk about the psychology of implementation. Okay, so there is something called the implementation gap. I'm going to read you a sentence from an article that I found. It said procrastination is a prevalent and pernicious form of self-regulatory failure that affects 80 to 95% of people. That was published in the psychological bulletin and it was an analysis done on why we don't do what we know we should do. This is almost just a part of human nature, but there is a way that we can break that psychological pattern. There's actually three ways I'm going to go into that where you can break that psychological pattern. There's actually three ways. I'm going to go into that where you can break the psychological pattern and I learned this from the book the War of Art. This book has been one of the biggest life-changing books I have ever read. It says break through the blocks and win your inner creative battle. So if you need a good book that's just going to give you that boost to take action, this is the one to read and order after you watch this video. So the three internal psychological patterns that you're facing and we're going to talk about how to break them.

Speaker 0:

Okay, pattern number one is called the intention action gap. I am going to write my symphony. I'm going to start tomorrow. I'm going to write my book. I'm going to start in 2026. I am going to do a webinar. I will do it in Q4. We all have these ideas where we make a decision. I'm going to do it. I'm going to put it on the calendar.

Speaker 0:

But there is a gap between the timeline in which you have the idea and you take action it is called the intention action gap and what happens here we've talked about this in previous videos is cortisol enters the equation, we become afraid and you have great intentions but it just never quite happens. Life gets in the way and when it comes time to take action, you find another reason to delay. So you move the date forward and you know honestly I did this for three years. That is why I stayed at $50,000 in revenue for three years straight Kind of what this whole series is about breaking that revenue plateau. So if you find yourself constantly moving dates forward, this is a sign that you're in the intention action gap. So solution to this follow through. Create a pattern of follow through and focus on the process instead of the result. Focus on the game, not the scoreboard. Watch video number four if you need more inspiration for that, okay.

Speaker 0:

Pattern number two is fear disguised as logic, and one of my favorite quotes from the book the War of Art is this most of us have two lives the life we live and the unlived life within us. Between the two stands resistance. You tell yourself you're being strategic by waiting. You tell yourself you're smart by researching more. But there's this one sentence that I read in that article I mentioned, and it said this the onset of task. Specific delay behavior can be attributed to unfavorable changes in students momentary appraisals of tasks. You're not being logical, you're being scared, but we disguise our fear with logic. Because who wants to admit? I am scared to do this webinar. I am scared to reach out to that eight-figure entrepreneur. I am scared to write my book. Who wants to say that I don't? Honestly, fear doesn't is kind of like mold. It grows in the dark, in the damp, moist dark, and when it comes to light it can dry out and we can actually take a real look at it. Fear cannot live in the specific. That is something I learned from Alex Hermosi, who I've quoted probably lots on this channel by now. If you've been an active listener, but you're new, you'll get ready for some alex hermosi quotes.

Speaker 0:

Pattern number three is the identity protection system. So think about it like this the new action you're trying to take is very outside of your comfort zone. You remember the story that I told you in video number four of this series. It was when I had the idea for that VIP day. I reached out to the clients and the crazy thing is I was on the plane going to New York city. My sister business partner was sitting right next to me and I told her this still doesn't feel like myself. Is this the strange feeling Like I am still not fulfilling my potential, but it's out of my comfort zone at the same time? So this is where you are trying to protect your identity.

Speaker 0:

It's like a thermostat. I learned this from Ed Milet in his book the Power of One More. It's in my bookshelf over there and in the Power of One More he talks about you see yourself at a certain level. Let's say you see yourself at 70 degrees Fahrenheit and maybe you want to become somebody who lives at that 100 degree level, more expansive. You can hold more, just like an interview with Dr Jan Bourgeois that I did a few weeks ago. You have capacity to hold more.

Speaker 0:

But what does a thermostat do? It takes the temperature of the room and if it goes too high, it adjusts. It turns on the air conditioner, turns on the heat if it goes the opposite direction and it moves you back to what is comfortable, that comfortable room temperature. And what ends up happening is you self-sabotage, because that is not like you. You start to protect your identity at all costs because it feels safer, keeps you in the planning phase forever. I was talking to a woman just a few weeks ago. She's a photographer and she gets really trapped in the planning phase. She spends hours upon hours planning her photo shoots when really it is a trap, when she could have been talking to more clients, when she could have been putting herself out there and talking to more people.

Speaker 0:

So I know that at this point in the video in the series, if you come this far, you have a couple of questions. Your brain would rather keep you small and safe than risk you trying to fail. You will always go back to that same thermostat, whatever you have set it to, because if you never truly try, you cannot fail. But here's the other thing that I know Stalling is a form of taking action. Not making a decision is making a decision. I'm sure you've heard that saying. So by stalling, you are actually making the decision that the idea is not worth pursuing and this system keeps you in that phase forever. So if you have made it to this part of the video, you're probably thinking a couple of different things.

Speaker 0:

Nina, I know you mentioned your challenge in the last video, the dream catalyst challenge, and you're going to tell me you need to register for this, and it's going to it's going to change everything. Will this really work for me? I used to think this too. I used to think that all these entrepreneurs, they have this secret handbook that was not mailed out to me, that they just had this intuition of what to do. But the cool thing is is that all of what I'm going to teach you is based on principles, and principles are universal. It's like the principle of gravity. It is true in every circumstance on earth. It is true for every person. Every person is going to have the gravitational pull towards earth in various amounts. So by focusing on principles, you're actually going to be able to get out of resistance, and resistance doesn't have to be a part of who you are anymore. We're going to change the identity. We're going to go to the root. Remember how I started the video and I said you're looking for strategy. You know, what do you really need is the principles. So we're going to give you strategy and the principles at the same time in the challenge, and that is why it's a challenge. It's going to challenge you to go out of your comfort zone and into your zone of genius. That is why it is the catalyst to your dreams, that dream you've been holding on to, but you haven't done anything with it yet.

Speaker 0:

Another question you might have is what if I fail publicly? What if I set up a webinar and nobody shows up? What if I write my book and nobody buys it? One of my other favorite quotes from the book, the War of Art, helped me tremendously with this question. It said the more scared we are of a work or calling, the more sure we can be that we have to do it. Resistance is experienced as fear. The degree of fear equates the strength of resistance and the fear you feel. It's not a warning sign, it is a compass pointing you towards breakthrough. Remember, in video number four, I felt a lot of fear after that webinar, the one that failed, the one that nobody bought from. But what I do know is that it was a compass moving me towards the next breakthrough, which literally came two weeks later. I could have never planned it. I just had to continue following through. And that might be the next question on your mind why can't I just follow through? Why can't I just do the thing I know I need to do?

Speaker 0:

One of the most pernicious parts of procrastination is that it becomes a habit, it becomes part of our identity. All habits are connected to our identity ultimately, and when procrastination is a part of our identity, when habits are connected to our identity ultimately, and when procrastination is a part of our identity, when we stop procrastinating, our thermostat is just going to pull us back to that mode where procrastination works for us. Maybe you experienced as a high schooler that feeling of pulling an all-nighter writing this paper last minute and then getting an A plus on it, like your teacher was like this is the best thing I've ever, ever, ever. Maybe you experienced that and that put a pattern in your mind that procrastination works. I always pull it together at the last moment. But the problem is is sometimes the last moment is too late and sometimes opportunity trains pass you by, just like the subway train you missed running down the steps when you were last in New York City. I have been there, done that.

Speaker 0:

It ends up not building your confidence. Because here is what one client told me the other day Confidence comes from the Latin root confidere, the same root that the word confidant comes from. A confidant is somebody you trust implicitly. You will tell them anything and you will know that they will hold your trust that they will keep it safe Whatever you tell them, they are a trusted friend. That's what a confidant is.

Speaker 0:

Your confidence comes directly from how much you trust yourself, and if you procrastinate, you break trust with yourself, you break trust with your subconscious mind, and what this ends up doing is setting you up for failure in the future, because if you don't have confidence and you don't trust yourself, you're never going to trust your ideas, even if they are brilliant, even if they're a million dollar ideas. You're never going to spot the opportunity and you're never going to actually reach that level of success that you feel such a massive gap towards. It all starts with the catalyst that changes everything. The catalyst that is one small thing you can do in order to actually achieve the dream, and that is why I created the dream catalyst challenge.

Speaker 0:

The gap between knowing and doing is going to be solved in this challenge, and you are going to learn a couple of different things. You're going to learn the three internal psychological patterns keeping you stuck, even in this video. It's going to go so much deeper so that you can finally conquer resistance and procrastination. You're going to be able to snag my most used organizational frameworks, the things that I build my business with as a mom, as somebody who really values family and memories and my lifestyle in this season, not not just in a decade and you're going to know exactly what your next six to eight weeks going to look like.

Speaker 0:

We're going to set up a sprint for you so that you can just take action with trust and build up that confidence in yourself that you can trust yourself. That is what we're going to do, and it's more about who you are than what you do. So I want you to let go of any idea that you need to be at a certain level in business in order to attend this challenge. I want you to let go of past failures. Just put it in the rear view mirror, which is very small for a reason, and we're going to look through the windshield that is much larger together. So I want you to take action, practice, practice taking action right now.

Speaker 0:

Sign up for the challenge. The link is in the description box in the show notes if you're listening to the podcast, and I will see you there. The time to act is now, not next month, not next year, not when you feel more ready. This challenge is here to support you because I believe in your ideas, probably even more than you do. That's what I want you to feel, that I hope that I'm exuding is that your ideas matter, that you matter and that it is never too late to take action. So take action right now. Click that button, register, put in your name and your email address and you will get all the information sent to your email on how to show up. I hope to see you in the challenge and otherwise, have a wonderful rest of your day.