Influencers Are Authentic

In a world increasingly filled with deepfakes, curated images, and a constant pressure to present a perfect exterior, the hunger for authenticity has never been greater. Our culture is obsessed with what is real, and people are searching for something genuine in a sea of the artificial. This longing for authenticity is not just a cultural trend—it’s a spiritual necessity. Authenticity is the foundation of true influence, especially for those who want to make a difference for the kingdom of God.

We see this need for authenticity in every area of life, from the way we interact on social media to the way we lead in our homes, workplaces, and churches. The temptation to present a polished, flawless version of ourselves is strong, but it leads to a dangerous disconnect between our public persona and our private reality. Jesus addressed this head-on when He called out the Pharisees for their hypocrisy, likening them to cups that are clean on the outside but filthy on the inside. He made it clear that God desires integrity—where the inside matches the outside.

Authenticity is not about perfection; it’s about being real. It’s about letting others see our struggles, our weaknesses, and our need for grace. This is what builds trust and influence. When we are honest about our shortcomings, we invite others into a space where they can be honest too. Paul modeled this kind of authenticity in his letters, openly sharing his struggles and refusing to use tricks or pretense to win people over. Even Jesus, in His most anguished moments in Gethsemane, was transparent with His disciples about His fear and sorrow.

To pursue authenticity, we must practice self-reflection, be careful not to exaggerate or self-promote, and embrace vulnerability. These steps are not just about emotional health—they are about spiritual growth and kingdom impact. People are not drawn to our perfection; they are drawn to our realness. Our families, friends, and communities are craving the authentic us, not a cardboard cutout or a curated image. When we live authentically, we gain the influence to point others to Jesus, who knows the real us and loves us completely.