Join us as we sit down with John Poulter, the visionary director at Comstor, who takes us on a thrilling journey through the world of IT distribution. From his humble beginnings at Dubtail Distribution to his impressive roles at Oracle and NTT, John’s experience offers a unique lens into the fast-paced and complex terrain of IT distribution. Through his eyes, navigating this industry feels akin to piloting a fully-loaded 747 just above the ground—requiring constant innovation and astute leadership.

Explore the art of building robust vendor relationships, especially during turbulent times like the COVID-19 pandemic. John unravels strategies used to keep teams motivated and operations running smoothly, such as leveraging virtual tiger teams. He reflects on how authentic partnerships, much like nurturing a marriage, necessitate daily commitment. Learn how to strengthen these relationships by adopting structures akin to those of giants like Cisco, which can transform transactional interactions into thriving, long-term partnerships.

Peek into the future as we tackle emerging trends reshaping technology and customer expectations. John sheds light on the transformative potential of AI and quantum computing, and how these advancements compel businesses to adapt through automation and digital initiatives. Emphasising the need for openness to change, he offers insights for aspiring leaders on embracing innovation, developing varied perspectives, and staying ahead of the curve. Get ready for an enlightening discussion that bridges the present and future of technology distribution, offering invaluable lessons in leadership and adaptation.