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Beyond the Brochure: What CVBs Really Do for Planners
Smart Start Radio: Fuel for the Purpose Generation of Meeting Planners
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In this episode, hosts Eming Piansay and Sara Robertson sit down with two powerhouse destination experts: Kristin Delahunt, VP of Destination Services at Discover Atlanta, and Brynn Johnson, Director of Convention and Group Sales at Yakima Valley Tourism. Representing two wildly different but equally compelling destinations—urban Atlanta and scenic Yakima Valley—they share how CVBs (Convention and Visitors Bureaus) act as behind-the-scenes superheroes for meeting planners.
Learn how CVBs help planners save time, access local gems, and create immersive attendee experiences—all for free. From organizing off-site winery concerts in Washington to navigating Atlanta’s booming culinary scene and new downtown developments, this episode showcases how CVBs boost the visitor economy and support local communities and small businesses.
You’ll walk away with insights into:
- Why CVBs should be your first call when planning an event
- Hidden destination perks that planners often overlook
- The real impact of tourism on local lives
- Why relationship-building is at the heart of destination success
Whether you’re a seasoned planner or new to the game, this episode is your reminder: CVBs aren’t just helpful—they’re essential.
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