Intelligent Investment Today - The Warren Buffett Way

Emotional Attachments, And How They Can Cost You Money

David Coombs

In this edition we consider how emotional attachments to certain businesses that we are perhaps employed by or are a customer of can frequently lead to the sort of fuzzy thinking that leads to overvaluation. We look into the dangers of overfamiliarity and what the value investor can do to ensure they do not inadvertently take this path to potential poverty.

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