Podcast Pointers
Podcast Pointers is where you’ll get the ins and outs of creating a successful B2B podcast AND a plethora of tools you need to help make it manageable. I’m Greg Myers and as the host of the Leaders in Payments Podcast and founder of Podcast609, I’ve already navigated through all the what ifs and if thens of podcasting. My goal now is to share them with you so you can benefit from my experience.
Podcast Pointers
1st Key to Success in B2B Podcasting: Authenticity
Rule number one when it comes to successful podcasting: Always stick to content that’s true to your voice and your message. Keep it authentic to you. If it’s not something you would say off the record, don’t say it on the record. Nothing provides more of a clunky user experience that hearing someone trying to pull off a tone, cadence or (even worse) opinion that doesn’t seem genuine. And before you ask, yes you can tell. Your voice is your signature and it has a resonance that projects unfailingly. It will always give you away. If it’s not true or you don’t feel confident, the delivery will relay that message to your audience. So, if you’re interviewing a guest and you don’t agree with their opinion (for example), pretending that you do will only serve to diminish your credibility.