Nurse Maureen‘s Health Show
Welcome to Nurse Maureen's Health Show Podcast where we dive deep into all things health, sex, menopause, relationships, finances, parenting, communication and more! Hosted by a passionate nurse with years of frontline experience, we bring you expert interviews, real-life stories, and the latest insights on staying healthy. Nothing is off limits as we delve into overall health, sexual health, mental health, and sexual health. Whether we’re breaking down medical myths, discussing cutting-edge treatments, or chatting with CEOs, top health professionals, or industry experts this show is your go-to for practical advice and inspiring conversations.
Nurse Maureen‘s Health Show
Acculete: From Sick Care to True Healthcare with Greg Lothian
Good evening and welcome to Nurse Maureen's Health Show Podcast. I'm Maureen McGrath, a registered nurse, nurse, continence advisor and sexual health educator, and, as you can imagine, I am very interested in physical health as well as emotional and mental health, and I'm delighted to have my guest on this evening. Greg Lothian is an athletic therapist and entrepreneur and the founder of AccuLeet, a company leading a much-needed revolution in health and fitness. With over 29 years in the industry and a background that includes launching sports medicine clinics and serving 24 years as a firefighter, greg is known for cutting through the noise and delivering clear, effective strategies that get results. He's here today to challenge the status quo in physical health why what we call our healthcare system is actually a sick care system, and what the future of true health care can look like. Why adherence to exercise is one of the only two things we should be focused on improving, and how physical health practitioners can stop trading time for money by building sustainable, outcome-based careers. Greg's mission To make evidence-based practice, real adherence, effortless and remaining focused on healthspan, not just lifespan the new gold standard.
Speaker 1:Good evening, greg. How are you?
Speaker 2:I'm great. It's awesome to be here.
Speaker 1:Thank you very much I'm awesome, I'm so delighted to speak to you because, uh, this is something I I just feel like physical health is so tied to overall health, and one time I was working, uh, side by side with a doctor and a patient came in with low back pain. They had been a cyclist and they were actually heading toward depression because they were unable to cycle or exercise any longer because of the low back pain. And the doctor prescribed scan and manage. I thought scan and manage Whatever is that in my head, of course. And the patient said well, what do you mean? And she said, well, tylenol and Advil, which can be brutal on the kidneys and the gut and the liver, and then we'll scan you every two years. I mean, that was no treatment at all for this gentleman and you could see him just sink deeper. You've been in this space for nearly three decades. First of all, what do you think of something like that?
Speaker 2:I think, you know it's crazy, we see it so much that I spent a career really trying to fight against the system. That was, you know, at first it was a, you know, I saw it as a fight against the system and really, because I worked in varsity athletics and then I moved into the public space after my whole goal became to bring that elite model into the public space and really, when you look at the elite model, there is no monitor, progress type of thing like that. It doesn't exist, because there's a high need to get these people back to what they're doing as quickly as possible. And I really felt, like you know these, our public system right now, that is truly our healthcare system, is a sick care system. Excuse me, the sick care system it's really it's an important system, but it's really important if you, you know you think you're dying or you have something like that. That's really needs to be addressed right now, whereas somebody like that with low back pain and it's, this is really more about healthspan and health, true healthcare, and with these kinds of people, you have to be getting to the cause. You really you know the model that we still have years later.
Speaker 2:I've changed my entire model I've worked. I do not work like the rest of the standardized model in physical health works right now, because this, you know, coming to see a practitioner two or three times or going to see a doctor that's just going to scan and monitor you over time is purely addressing the symptoms. It's not looking at what's actually causing this problem and how do we turn it around. We see so many active people become exactly that depressed because they can't do the things they love to do and you know I think, tony Robbins, no-transcript they're really reliant on these, your physician, to give you the advice or give you the referral to fix your problem. And our system isn't fixing the problem, they're just addressing the symptoms. Absolutely the biggest change needs to happen.
Speaker 1:Yeah, they don't even send patients off at times to physical therapists or trainers or personal coaches or you know. It's just kind of, you know, grin and bear it. Basically, you've been in this space, greg, for nearly three decades. What drove you to create Acculite and what exactly is Acculite?
Speaker 2:you to create Acculite, and what exactly is Acculite? So one of the earliest shifts that happened in our industry was that we started talking about the fact that we needed to run an evidence-based practice. Right, there was a lot when I first got into it. You know it's a lot of just guessing at what was best for athletes and what we should be doing and talking about performance. And we had this shift that went into looking at the research and finding out what was going on. But I kept looking at it and thinking to myself like yeah, okay, there is some evidence there, but there's really not a lot. The know like the human body is a very complicated thing and if we're not looking at it from a case-by-case measure, then we're not really looking at a solid base of evidence.
Speaker 2:For years I just shopped for a solution, something that you know. We use force dynamometers in our industry. The problem with force dynamometers is they're egregiously expensive. So typically what's happening if you're working in a space with a bunch of other practitioners is you might have one forced dynamometer because they're, you know, when I got into the industry they're, you know, $4,000. And the problem with having one measuring device with multiple practitioners in a space is if I can't use it all the time, I'll never use it. Because if I'm going to do an assessment and I get objective measures with this person and then not with that person, or I get objective measures with you the first time and then you come back and I can't use the tool because somebody else is using it what ends up happening is these very expensive devices end up living in a drawer somewhere and nobody uses.
Speaker 2:So I shopped and shopped for years to try and see if there was a better solution. And you know I went through like using luggage scales, and I actually found a. It was a fish scale was one of the ones that I found. It was good for up to 400 pounds of force. And I was like what? And I could buy this thing for 60 bucks. And I was like there's. I don't understand this disconnect between this device that's ultimately pretty strong, it's got bad software in it, but that's a pretty big leap from 60 to a thousand, 2000, $3,000. So dollars. So I got sick of it.
Speaker 2:So I put a team together and said like let's just make one. Let's make what we need, what we actually need. We need it to be affordable, we need it to measure more than just one time force, you know. So let's create the, a tool that can give us the metrics we need to not only help the PHPs, do you know, make more intelligent decisions, but also so that we can get this technology into the hands of the people that need it the most, which are the people that are training.
Speaker 2:So we created educational content, first of all to help practitioners understand how to transition the motivation to the client, because it's I often tell practitioners this it's great to be the source of inspiration for your clients. You cannot be their source of motivation, because if anything changes in that situation, then that person stops training. So we have to make exercise the client's idea, and if we can do that, that's great. So I and I've spent a career trying to figure that out. So we have educational content to help them understand that process. And then we use the metrics that we get from our device to a help us make more intelligent decisions. So we're making better prescription decisions and and you know it's it's when you're doing things with objective measures. It's just, everything is easier, there's no guesswork involved.
Speaker 2:And then we created a, an app, very straightforward.
Speaker 2:It's easy to create an app not easy but straightforward to create an app these days, and all the app does is track everything that's going on, so that, a, we can, over time, prove that the interventions that we're giving to these people are actually working, and, two, so that people that are training with this on a regular basis every day they train, they get their metrics, they can be motivated to see progress on an everyday basis.
Speaker 2:The, the equivalent you know that we talk about is like the 10,000 steps program. 10,000 steps program works because it's an objective number that you know people who aren't necessarily into health can easily understand and work towards. And if we can start to do that for strength training, then it's really important because you know, whether it's injury, rehab or fitness, strength is the only metric you can measure. That affects all causes of mortality, and that's from cancer, to liver disease, to diabetes, to everything, to mental stress, to, you know, mental health issues, and this is not conjecture. This is in our scientific and this is not conjecture. This is in our scientific literature that this is true.
Speaker 1:So and there's a lot of talk about that for women at perimenopause, menopause and post-menopause, it's a big focus on, instead of, you know, trying to get to skinny, try to get to strong and and I think that's important for prevention of falls and fractures, for mobility issues, for reduction of pain it has so many aspects of so many benefits for women, especially as they age, and we don't think about strength and women. You know, I think you know women oftentimes are focused on, you know, being thin and being. You know, being thin that's pretty much it Thin, pretty and rich.
Speaker 2:Yeah, and the perimenopause one is, like you know, really doing some intense strength training at that period in their lives is super important. And you know, again, we've been fighting this battle on the practitioner side for a long time. This whole idea of strong is big and really, when you look at bodybuilders versus people who are truly strong, it's not that bodybuilders aren't strong, but pound for pound they're not as strong as people who focus on pure strength. So you know, first of all, dispelling uh misnomer that being strong will make you big. You don't need to be big to be very strong. But the other thing is like in the industry right now, there's finally a lot of information out there where people are saying that strength training is really important. And if you listen to people like peter attia and some of the other, like huberman and some of the other people that are really prevalent in the space, they talk about how strength is one of the most important metrics and how the strong are so much more healthy or resilient compared to people that aren't strong. And they have it a little bit wrong, because it's, yes, being strong is important, but, more to exactly what you were saying, it's not strength alone that keeps you healthy. It's the absence of strength that makes you sick.
Speaker 2:And what we have to look at is what is the what is the line that we're crossing that brings people to this weakness? And it's injury. So you know whether you never trained your whole life and then you fell and you broke your hip. That line, when that injury happens, marks a huge decrease in strength. And we're seeing this not just with people who haven't trained over time.
Speaker 2:We're seeing this with, you know, haven't trained and then you know they break their hip when they're much later in life. We're seeing this with young athletes who have trained poorly and then stopped training because they're in pain all the time. We see this with, you know, I see it in my practice all the time People that are suffering with back pain because you know they've got poor biome. All the time, people that are suffering with back pain because you know they've got poor biomechanics and the system isn't teaching them what to do. And it's that, you know, that discouragement, that lack of education, that lack of feeling like they're going to go somewhere, that spirals them down into this zone of weakness. And that zone of weakness is really dangerous. It's the true marker between healthspan lasting a long time, you know, maximizing your healthspan and not maximizing it.
Speaker 1:Right. So I like to give the listeners something that they can sink their teeth into and walk away with after listening. So what would you say to somebody and I see a lot of people with low back pain or hip pain or this girdle pain and they're not thinking about strength training what would you say to them? What's the education that is provided, basically to help people to work toward, you know, becoming stronger?
Speaker 2:So our education is focused on the physical health practitioner. So we, first of all. One of the things that we talk to physical health practitioners about often is when we do assessments with people. They're very meaningful to us, but they're very arbitrary to the end user. So very too often people are going to physio or athletic therapists like myself or whoever else a kinesiologist, strength coach, whatever and we do an assessment and it's really hard for the end user to buy in because they don't really truly understand what's going on, even though I'm telling them it's really important that you do this stuff, truly understand what's going on, even though I'm telling them it's really important that you do this stuff using objective measures, something that's very easy for somebody to understand. Somebody who's not into anatomy, somebody who's not into biomechanics and all this sort of stuff can understand. It's like, hey, you can generate, you know, 500 pounds of accumulated force on your right side and you can only accumulate 200 on your left. Well, that's a pretty massive imbalance. How would you feel about correcting that? So that's step one is help them do assessments that help them truly understand what's going on. And then the second thing on the end user side and we use this, we educate practitioners on this as well is what is strength training?
Speaker 2:Strength training is not just hitting the gym. There are many stages to strength training and it's this what I call the reconditioning zone. So if you we have this vitality pathway and the vitality pathway is a whole bunch of steps the first three steps are injury rehab. So if the vitality pathway starts at the beginning, where you know you're injured, incapacitated, basically as close to dead without being dead, there's three stages there early stage rehab, which is one, and two, stage one and two. And then stage three is that late stage rehab, which is where I tend to start working with people. When people get to that stage, they stop being able to justify going to a physio or going to paying these one-off appointments because they're feeling pretty good and up to now we've been looking at it like well, okay, so then you should start your fitness journey.
Speaker 2:But the thing is there's like five other stages between that moment and being ready for fitness. So if you've got back pain, one of the first things if you can resolve your injuries, resolve them. You know, take the time to resolve. Second thing you should look at is where are all your imbalances? So, before you launch into strength training, if your body is truly imbalanced whether it's movement imbalance or strength imbalance that needs to be corrected, because if it's not, it's going to lead to poor biomechanics and you're just going to get kicked back down into the injury zone. And then the thing that I see the most yes, we start correcting imbalances right away, but the next thing is what we call fundamental skills. So when you ask somebody and I do this, you know with every single client it's like can you position your lower back in its ideal position and then maintain that while you're under stress?
Speaker 2:So, whether you're doing a movement or you're, you know, pushing against something or pulling or lifting or whatever, and 99% of the people that I've worked with over almost 30 years cannot do this, whether they're highly trained athletes or never trained before.
Speaker 2:So if you don't go through this process of teaching them how to do that and then go through the next two processes, which is how to teach them to do this under stress, then inevitably they're going to start a fitness journey and they're going to be doing things that are inappropriate for what their body is able to do and they're going to get kicked right back down to the injury zone.
Speaker 2:And I've spent a career helping people bridge that, reconditioning so that by the time they want to, you know their bodies are ready, they can go off, do whatever it is they need to do to stay healthy and fit and not worry about injury.
Speaker 2:And if they have some sort of you know, you know they got a bike accident and they have an injury. Well, if they've already been through the reconditioning process, then they can resolve the injury, make sure there's not maybe an imbalance from that just one injury and then skip the whole system, go back to fitness, and they can do this for the rest of their lives. And so I work with people. When people sign up to work with me, they have to work with me for a year, and the whole idea of a system like that is that we go through everything to teach them and correct all the things that are going on so that they never need me again, and that's the way I think that's. The vision of a true healthcare system to me is, in part, you know, going through the reconditioning zone for people.
Speaker 1:Right. And so you talk about an exercise prescription and I imagine at the end of the year people are stronger, healthier, they understand, they're educated, they understand what to do to move forward. What is this exercise prescription and how is that going to change and how will Accolete impact that so?
Speaker 2:right now, we're doing a lot of guesswork when it comes to our exercise prescription. You know, based on, you know, frameworks and templates that people have created over the years, you know if you have shoulder problem, you should probably do these three exercises. You know, and you see it online. You look up, you know my shoulder sore, what exercises should I do? And it's you know. They call it evidence-based practice. It's not really evidence-based practice. It's not really evidence-based practice. It's based on a little bit of research. You know, what we really need to do to provide people with intelligent prescription is measure everything that's going on.
Speaker 2:So here's an example. You know I was giving a guy a hamstring exercise. An example. You know it was giving guy a hamstring exercise and a lot of times. So I prescribe almost a hundred percent using resistance bands. I don't use any equipment or anything like that because most people don't have the appropriate equipment at home. I want them to be able to travel and train and do all this sort of stuff, and you can do anything you want with using elastics or resistance bands. So I'm teaching him with that and if we're using that, you're getting no feedback. So it's really hard to have intelligent prescription or anything like that.
Speaker 2:So I'm working with this guy and we're testing his hamstrings so he can generate, in the position he was in, about 30 pounds of force with his right leg and he can generate about 35 pounds of force with his right leg and he can generate about 35 pounds of force with his left. As a practitioner it's a bit of a difference, but I'm not even sure I would have picked it up if I just measured it with my hands, which most people in our industry are doing. But then we continue and we do a force capacity test, which is something that we do. That's unique, that nobody else does. So we force them to go through a full set and see how much force they can generate, force they can accumulate. And on the 30-pound leg he can accumulate about 450 pounds of force in a single set without stopping. And on the 35-pound leg he can generate 650 pounds of force. And I'm like, wow, that's you know, and this was early on, when we just started, we had prototype devices and I was like, wow, that's a pretty big difference.
Speaker 2:And so here's a guy who isn't a practitioner like me looks at that and says, oh, wow, that's like I really need to correct that. And then he says to me oh, that's true, I tore my hamstring two years ago, which he had failed to tell me because he had totally forgotten himself. And I was like, oh well, that makes a lot of sense. And now, so, from an intelligent prescription point of view, what are we going to do with this person? Okay, we're going to take these objective measures, things that we can really truly see, and try and correct them. And now, when you know, continuing forward over the weeks, we can monitor his imbalance, because he had originally come to me with back pain. If you have a huge hamstring imbalance like that and you're an active person, then the torque on your lower back during activity is going to be tremendous. So without the numbers we never would have seen that, we never would have been able to intelligently prescribe new exercises to him to make sure that his imbalance goes away.
Speaker 1:And you never would have known about his torn hamstring, either Never would have known about his torn hamstring, either Never would have known about his torn hamstring Right, because he simply forgot what are we doing wrong when it comes to creating buy-in from clients? I mean, it sounds like maybe the assessment, but what are some of the other things that we're doing wrong?
Speaker 2:So it starts with the assessment. We have to have numbers on everything. We tend to try and rush through things. There is this overwhelming push in our industry to fix people as quickly as possible and we're very sensitive to their pocketbook, right? It's like, well, if I can fix them in three sessions.
Speaker 2:And that type of mindset is really problematic, and I was one of them. I was always like, oh, they don't need to see you know, like why are chiropractors seeing these people for so long, when the reality is, if you look at symptom treatment versus cause treatment, symptom treatment you can do in a few sessions, make people feel better, to address the cause of things and truly correct things. You cannot do that, and so the biggest problem is our mindset towards what we are doing with people and what the expectation is. It's like, well, we want to save the money. Is this a money thing? Is this a value thing? Or is this? Are we helping people live better lives? That's the thing to me, and so I changed the model of my practice to talk to people about what's the value in seeing me, because if the value in seeing me is just feeling a little bit better, then there's a lot of other people that are interested in doing that and I'm not one of them.
Speaker 2:But if the value in seeing me is really turning your life around and being active and being resilient and not worrying about things every time you go to choose an activity, you know like you and some friends are going to go out skiing. You know there are a lot of people out there like I don't ski anymore. It's why don't you ski anymore? Well, because I'm afraid. Okay, well, maybe you should go through a process that gets you to the point where you're not afraid and you can go do the activities you love to do, you know.
Speaker 2:So I think it's a mindset and it's the mindset is driven by insurance companies to get people you know better as quickly as possible. But what insurance companies are starting? You know they've realized for a long time but they've never had the system for it is. If you can correct people's the cause of you know the problem and keep people adhering to any type of exercise, then the cost on the system is much less period for for. For every dollar you spend as a corporation or a government or anything like that on keeping people active, you can save up to $8. Per per per person in the healthcare system.
Speaker 2:Yeah, and this is this is really important for a healthcare system. It's important for the end user. I mean, you know, you, we don't even need to bring it down to, like you know, whether it's saving dollars and cents, it just, it's just makes more sense for us as people to stay active and fight against this sedentary lifestyle that we have, so that we can really enjoy our lives as long as humanly possible.
Speaker 1:Exactly. And when you talk about back pain, taking people out of activities and spending a little bit, they're going to spend money in other ways on apparatuses and devices and they're going to lose money because they're not going to be able to go to work. Absenteeism goes up. You know, chronic pain is such a big issue Low back pain, injuries, you know that type of thing If we can prevent all of that and I see this or I see Accolade as a prevention model basically but why is client buy-in more important than technical skill?
Speaker 2:Because it doesn't matter what you prescribe if nobody's doing it. It's just it comes down to we. You know there are so many intelligent practitioners out there that are really into their space. They love what they do, they're good at it and if they can get the right metrics, they can make really intelligent decisions.
Speaker 1:And this device, the anchor that you talked about, is it's really a motivational device, isn't it? It's kind of like I want to see how, and you know, people are lots of people are very competitive, even with themselves, you know. So they want to see, you know how much stronger they are this week than they were last week, or compared with their friend this week than they were last week, or compared with their friend.
Speaker 2:Yeah, exactly, and it's, you know, it's. Yeah, we knew it. So it was funny. Like three years ago we started working on this project and we put a prototype together and our embed software engineer or computer engineer guy in all he had for a screen was this tiny little screen that he had lying around the as we built this prototype and it was sort of one inch by one inch. It was a tiny little screen and me and one of my other partners was the first time we were working with the new prototype to test it out and to what you were saying, it didn't matter how small that screen was, we wanted to know what the numbers were. And as soon as you can give people numbers, it, you know, it lights this thing in. People like, okay, how strong am I? Oh, how much stronger could I be? You know how much can I, how much can I do and how much can I accumulate, and it's. It becomes more fun. The whole thing becomes more fun because of our innate competitive nature.
Speaker 1:Absolutely, and so let's get to the business model aspect of this. So I imagine this anchor is it's something that is provided to clients by physical health practitioners, so it's a part of the program, if you will.
Speaker 2:Yeah, so there's a part of the program, if you will. Yeah, so there's a few options. So we go to the health practitioners and because it's important that you know the health practitioners have a device to work with, but it's equally or more important that it gets to the end user. One of the things that we worked very heavily on was getting the price point to this thing down. Very heavily on was getting the price point to this thing down. So you know, whereas with our competitors some of them you know that are like two $3,000 devices for the same price, what our model?
Speaker 1:is that you can get 12 devices, so it's about $225 per device for the client. Yeah, so that what happens is the25 per device for the client.
Speaker 2:Yeah, so that what happens is the physical health practitioner or the business, the clinic or whatever, will buy the 12 devices and they have three options. If they're training in-house, they can just lend their clients the device. If they're prescribing exercise and you know they want people to do exercise on their own, which they should be doing they can either rent the device, you know, to the person for like it's like $2 a day, or the end user can buy it and from a financial model for the, you know, as an incentive to do this, what the businesses could do is they can take the revenue from the rental and or they can sell it to, as you know, as the MSRP. Or if you wanted to buy one device, they're $350. And they can sell it at the retail price and make a little bit of money. It doesn't really make them much money because that's not what their business model is.
Speaker 2:But it's a little bit of an incentive for them.
Speaker 2:And if they want to sell it for the same price they bought it for. They can do that too. But the idea is to be able to get it into the end user's hands, and especially if you're renting it. We have a model where you could sort of set the price to your rental price. Your rental price can actually be zero if you want it to be. But the thing is, in our world, you, you can't give somebody a, you know a two or $300 device and then you know, have them not show up again and leave with it.
Speaker 2:So we have a QR code that helps track them so they can put a credit card down and if they never come back they get billed for it.
Speaker 1:Right, right. How do you coach practitioners to earn more while staying focused on client outcomes and not the corporate bottom line?
Speaker 2:So this is a big one. So when you do math on client acquisition versus client retention, uh, it's really interesting because you know the, the. Everybody in the fitness industry knows that it's less costly to have people stick around than to get new clients. But in the, the, the therapy model physiotherapy or chiropractor or whatever there tends to be this high this, a lot of attention on client acquisition and not so much tension on the on keeping people doing their stuff and sticking around. But if you do, if you do the math, you can make a practitioner's life much, much easier by increasing retention. So if you look at so, maybe like, let's say, your retention is, you know, on average people stick around two months. If you can increase that from two months to three months, you've effectively decreased your acquisition needs so your marketing and your onboarding and all that sort of stuff by 30%. And so here's where it's really interesting. The average practitioner is seeing 60 to 120 unique clients a month, which is pretty astounding to keep track of. In somebody who runs a business like I run my business I see 40 unique clients a year. Now, first of all, I get to do a lot more with those people. Second of all, it's a lot less work to keep up with what's going on with these people and I'm making probably more revenue and more consistent revenue than these.
Speaker 2:You know these people that are that have low acquisition, low retention rates, because when you have low retention rates, you're also subject to times of year. So now being you know a summer is coming, people are less attention to you know, hanging out in gyms and doing all these types of things. They want to get outside, which makes sense. So there's a decrease in your business at that time of year and you know there's all these seasonal things. But when people sign up to work with you for a year, like they do with me, we account for the fact that they're going to be there less often and all that sort of stuff at different times of the year and we make up for it and other times of the year and it all works out in the end and it's just a. It's a much. You know my business is so relaxed. I know exactly who I'm working with when I'm working with them. I get to work with them long term. I get to help them out with a whole bunch of different things as we work over the year.
Speaker 2:And it's so much easier to make a great living if you can increase your retention and help people. More Ironically, it's doing what's in the best interest of the people, which is keeping them exercising and doing the things they need to do, and you're going to make a better living doing it.
Speaker 1:And what would be that one piece of advice that you'd give to any physical health practitioner, chiropractors, trainers, coaches, massage therapists who's frustrated with low compliance or low income you know low client base or you know not working smart. What would that advice be?
Speaker 2:Understand that people don't humans don't do anything. That's not their idea. So stop trying to tell people and convince people that they should or must do these things and start talking to people in ways that allow the end user to make the decision themselves. And you know there's some education there. There's lots of little mistakes we're making that you know that don't lead to adherence. You know when we're telling people, you know it's great to give people analogies and why things are important and all that sort of stuff, but it doesn't really help people make the decision themselves.
Speaker 2:You've got to hold people accountable. If they're not willing to work on the problem themselves, like the client, then you probably shouldn't work with them. And that's actually part of my process. Is, you know, and maybe not necessarily a massage therapist a little bit different, but any kind of practitioner who's prescribing exercise you have to. The first step in the process is making sure you're working with people who are motivated to help themselves. You're capturing them when they show up to your clinic or whatever it is. You're capturing them at a time that they're highly motivated. That's why they're there. How do we keep that going? And we keep that going by making the whole thing their idea and helping the clients realize how important it is, what the magnitude of the problem is, and you're not trying to sell them on something.
Speaker 1:You're trying to help them live a better life, and to view it that way, and it's kind of basic relationship advice as well, which I do a lot of, which is make them think it's their idea, which often works. I'm also feeling very guilty because I went to my chiropractor with a bit of a back issue. I was cured. She said come back next week. And I asked her do I need any follow-up? Sure, why don't you come back once more next week? And I didn't go and I should. I will, um, make that appointment, but, um, where can people go if they want to learn more about accolade?
Speaker 2:yeah, so we're on social media accolade official and, whether it's, you know, instagram or, I think, uh, instagram, youtube, they can find me on linkedin if they're looking for some stuff, or you can go to acculatecom for uh some information on on what that program is all about. And, yeah, just getting in touch. You know one one of our uh as a company and as a group of people that are working on this, we love to connect with physical health practitioners from all over the place and have discussions on how to make our industry better. So, yeah, get in touch with us and find you know whether you find the information there or you have questions, yeah, hit us up.
Speaker 1:We're an open book and that's acculetecom A-C-C-U-L-E-T-Ecom Acculetecom. Greg, it was awesome to speak to you this evening and I learned a tremendous amount. A lot of it makes sense Actually, all of it makes sense and yeah, I really appreciate all the information.
Speaker 2:Well, thanks for having me on. It's great. I love getting out and talking to people about this stuff and, yeah, I really appreciate it.
Speaker 1:Yeah, and I hope more practitioners operate the way that you do and more clients actually stick to training, because that's what's important. It's going to have so many health benefits, not only for you but for the health care system, for your tax dollars at work and for your relationships and your jobs and everything this physical health impacts so much in your life. My guest was Greg Lothian. He's an athletic therapist, an entrepreneur and the founder of Acculite, a company leading a much-needed revolution in health and fitness. And I am Maureen McGrath, a registered nurse, nurse, continence advisor, sexual health educator and host of Nurse Marines Health Show podcast. And if you found that this episode might be helpful for a practitioner in your life, a physical health practitioner or somebody that is suffering with back pain or other issues, physical illness you might want to share this episode with them. You can always find me on Instagram, on Facebook, on LinkedIn and at my website, maureenmcgrathcom. Thank you so much for tuning in. I really appreciate it.
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