The AI Marketer's Playbook
The AI Marketer's Playbook is an actionable podcast focusing on AI and marketing. Each episode covers AI strategies, tools, and trends that are changing marketing. Listen to interviews with industry experts, analyze case studies, and get practical tips. This podcast is for anyone looking to leverage AI in marketing to improve results.
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The AI Marketer's Playbook
33 | Smart AI Automation Workflows with AI with Nadia Privalikhina
In this episode of the AI Marketer’s Playbook, host Audrey Chia speaks with AI automation specialist and low-code consultant Nadia Privalikhina. With a decade in software development, Nadia now helps entrepreneurs and service-based businesses streamline their operations using AI. From content creation to client prospecting, she shares practical examples of how automation can save hundreds of hours annually. Discover the difference between AI tools and true automation, and learn when not to automate—like building real human relationships.
Plus, get a behind-the-scenes look at how Nadia built a system that turns voice notes into fully AI-generated short-form videos.
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And welcome back to the AI Marketer's Playbook, where we cover actionable frameworks to help you leverage AI and marketing strategies in your business. I am Audrey Chair, your host, and today I have with me Nadia Pina. Now Nadia is an AI automation specialist. And low-code consultant with over a decade of software development experience. Now Nadia helps entrepreneurs and service businesses implement AI driven automation. Focusing a lot on marketing and operations workflow. She is extremely passionate about how AI can support personal branding, enable small teams with great products to scale and helping businesses grow. So today we'll be diving to how businesses can actually leverage AI for automation, social media, content creation and more. Nadia, thank you for being here. We are excited to have you on the show.
Nadia Privalikhina:Thank you, Audrey. Thank you for such a nice introduction. I think you've managed to capture all that I do. So thank you so much for that. I'm super
Audrey Chia:excited. Now, I know that you have a background with in AI and automation and you started early on, right? Tell us a bit more about your journey. Where do you begin and how do you end up doing what you're doing
Nadia Privalikhina:today? Okay, so yeah, you're right. I have background in software development and I was a software developer, web developer specifically for 10 years, and then I discovered AI and automation and I was like, wow, it is exactly what I want to do. Because before that, when I worked, I worked in a big company, so we used to help. Huge corporations, and I worked as a part of a team and I never actually saw how exactly I contribute to those projects. So when I discovered ai, No-Code automation, it became clear to me that with my skillset, I would be able to help smaller businesses and will see the direct impact that I make on them. Wow. And that is, yeah. That was so inspiring to start doing that and actually see some results. And see how it helps smaller businesses because finally they can afford some sort of automations that they have never could afford before.
Audrey Chia:And I love that you said that, right? Because in the past maybe there were certain things that were limited to companies with a lot bigger resources. Exactly. But I think with AI and the new tools available, it has become a lot more accessible for smaller businesses. Right. What, what kind of trends have you seen over the years, you know, being in involved in this space?
Nadia Privalikhina:Yeah, when I started, actually it was in 2023 at the beginning of 2023 or somewhere in the middle. And at that time, only chatbots basically were available, so we were limited, to chatbots. And I had a lot of requests from other people who asked me what is feasible, what is not? And I noticed that people already were looking, they actually were looking to solve their existing problems. And most of those problems were not around chatbots. They wanted to analyze documents, they wanted to create content as well, which was, possible, but not maybe at the scale as it is possible today. And after that, when we had. I can still believe that it's been only a year or maybe over a year since, charge GPT, is now possible to analyze. It's capable to analyze images, but before that it was not possible. So I can't imagine how we lived without it, without, creating images as well.
Audrey Chia:It
Nadia Privalikhina:is exactly, I mean, what businesses need. A lot of small businesses struggle with content creation, with, research, with analysis, and that is what AI can do.
Audrey Chia:Yeah, I think it's amazing to see how far AI has come. Right. And to your point about image generation I and also, the ability to understand images, I think that is something that a lot of people are still not fully utilizing it Exactly. But it has so much potential. Right. So can you maybe talk us through, you know, the idea of AI and then the idea of automations and then how to bring them together because not everybody knows the difference and at the same time. Most people don't understand the potential of it. True.
Nadia Privalikhina:True. I see, different, points of view than one point of view that AI can do everything. And then another point of view is that AI is useless, but I think that obviously the truth is somewhere in the middle. And if we are talking about, ai, then a lot of people just think that it is charge GPT, obviously, and they use. The chatbot. Many people don't know about other tools like cloud or perplexity that are obviously very useful. And Google AI Studio, which recently made its waves with. Image, editing, right? Where even video analysis, which I also used, it's super impressive to see how a language model can understand what is going on in a video. and so this is a level where a lot of people stop. They discover those tools and they start using. Using them in daily lives or in their businesses, but they do not understand that it is possible to put it on steroids and automate everything. So if a business has some specific workflows, then it is possible to automate those workflows. So obviously, could
Audrey Chia:you talk us through like one example, use case for one of your clients or businesses that you have worked with?'cause it'll be interesting for the listeners to also understand what is the potential of it.
Nadia Privalikhina:Yeah, sure. So maybe the most relevant will be then a use case for a marketing agency with whom I've worked and they, implemented AI into their client acquisition process. So now they, with ai, we research their prospects. When someone books a call, then we research prospect and create, They actually, so they, maybe I need to give a little bit more context, about that agency that they, create websites, obviously, and SEO strategy. So they need to understand what is, the current position for the client. And what we do is that we analyze with AI every, we, Fetch each data point for that website, for that client, and we put it into, into a template and one client comes to a meeting, then the agency is able to show that branded document with all the data, with all the statistics, and with screenshots as well. It saves a lot of time for that agency and also the, Currently when someone also books a call, then they research the industry. So in addition to just researching that specific client, they also do a research of the whole industry and what are some, options and capabilities for that client to position themselves better.
Audrey Chia:Wow. I, I think the use cases are, and this why, this is a very clear demonstration of how you're saving time even before closing the client, right? Because yeah. There is so much time spent on prospecting and usually you want to come to the client with like a good, you know, personalized report. Right. And that's you showing that you put in the additional effort, to understand the clients and their needs. So with AI's help, I'm sure you have seen like lots of time saved. What kind of like time savings or even cost savings have you seen with people who have adopted
Nadia Privalikhina:ai? Well, it depends. It can be. I only recommend people to automate something that takes them at least five hours a week so that way they can see clearer benefits and usually it is the best. Well, it is debatable, but it's a good place to start. So, we would identify the most time consuming tasks and then automate them. So obviously then it is five hours a week, then it is 20 hours per month, or how many 100 hours a year or, a year? Yeah. Or recently. I had a person who came to me with a question, with a request to automate. YouTube videos, transcriptions and summarization. And he mentioned that he spends 700 hours a year on that. I can't, yeah, I can't say that we were able to automate everything, but at least if you have a transcription, then you can, download the transcription and use it, in other, in existing chat bots, right?
Audrey Chia:You could be on a beach for 700 hours in a year sipping the cocktail, enjoying the sun.
Nadia Privalikhina:And still it does not eliminate all the work, but it obviously reduces it a lot. Yeah.
Audrey Chia:interesting. I think, I think it would be interesting to also figure out how does like a business, right, usually identify their use cases. Like how do you guide them through the process? Because a lot of businesses say, I want to use ai, or I want to automate something. And then they don't know where to start. So what would you recommend, you know, businesses to do in order to identify these very important use cases for their industry and niche?
Nadia Privalikhina:I like that you mentioned it because it is so true that businesses come and a lot of them have either no idea what they have, exaggerated expectations about what AI can do, and the best is just to educate them. I am also thinking that this is a super important step and each project to start with that educational step first. So I found it useful to just explain what is possible and, explain businesses that AI can. Just like a human, it can see, hear, and speak, and it can think. So everything that you do in writing, it can be automated and it has both capabilities. It can understand and it can produce, and it is true for each of those senses. So it can analyze images and it can produce images, it can analyze videos, and it can produce videos. And when you explain it like that, and then. Add that it is possible to automate that, not only to do it on once, but also multiple times in a workflow style or in an AI agent. Then I see that their life light up and that they start in to think about all those different possibilities in their
Audrey Chia:businessing. And how would you differentiate, like what? In what situations would a business not want to automate things and just use, you know, the existing tools out there? What would be like a very interesting use case for a business that shouldn't automate things and a business that should consider automating? I have a good
Nadia Privalikhina:idea about what people should not automate and it is comments on LinkedIn, for example.
Audrey Chia:Oh, that's a great answer. I absolutely agree.
Nadia Privalikhina:So, human, human relationships, it is something that businesses should not automate. But, preparation for our meetings were. follow ups. It is also a good idea to automate, those types of things. And even if you're talking about content creation, I have my own opinion because I personally use, at least I proofread my post with ai and I frequently use AI to reframe my thoughts. I'm a knowledge worker and I noticed that many people who have that knowledge, they frequently struggle with explaining their ideas, and that is where AI helps me a lot. Yeah, so I, I'm, I'm not afraid of using AI to help me with my thoughts and to help me put it into words. A lot of people also, when I post on LinkedIn, they say that I put it into words so nicely, but in reality it is, it is closed. That helped me to do that, and, I believe that it is possible. But then when it comes to human relationships, then I always just talk to people and I. Don't want to automate it myself, and I would not recommend it to other people. So if you want to build relationships with someone, then just build those relationships. It's relationships between two humans, not between a human and ai.
Audrey Chia:Yes, I absolutely agree with that. I think as much as I love ai, I'm also very team human and I think that's where you do, you use AI to do the grant work, right? The research staff, the, you know, the, the boring, tedious manual stuff. But then that frees up your time to then start nurturing human relationships. And I have a feeling that as we move forward, human relationships will be the ones that unlock the next stage of growth or sales for company, because there will be more companies that are great at. Putting content out there, prospecting in a highly personalized manner, and I think those human relationships will count, but taking also a step back and looking at automations as a whole. Right. I know you recently wrote a post on LinkedIn about how AI automations seem very simple in tutorials, but in reality, you know, have multiple processes and can be very complex. Can you tell us more about that?
Nadia Privalikhina:That's true. I had a couple of people who initially thought that, who came to me for automation and then because I already have experience with how to automate, I told them it is not so simple. It'll require not, let's say not a week, not even maybe two weeks, but longer. And obviously the price tag for that is. Much higher than they expected. It's still like it's another topic that they can discuss. but I noted that people don't have enough budget for those automations and because of that, they sometimes think that it, they can automate themselves. And while I agree that each business owner should in principle, learn how automations work and what is feasible, what is not. But doing it themselves, it is just not the time, not the place where they want to invest their time in. and also they are not technical most of the time. So they start doing something and they, then they get stuck and when they get stuck, I had it also multiple times that, people came to me just asking how to overcome one or another roadblock when they create an automation because without technical knowledge. And even with the help of JGPT, unfortunately it's not always possible to overcome that challenge in a short period of time. They, I saw people spend days on some simple automation challenges that an expert could have solved in 30 minutes.
Audrey Chia:Yeah. And I think it's very interesting, right? Because people might think that, oh, you know, it's just ai. It's just AI should be simple, but when in fact you. Combine AI with automation that also requires a certain skillset. Right. I guess in the same vein, like some people think that with AI copywriting is simple, but they also don't realize that copywriting first requires a certain skillset. Then what are perhaps maybe Alia can share some, you know, common misconceptions that businesses have when it comes to using AI and, you know, integrating into their own workflows.
Nadia Privalikhina:I have one good use case, so thank you for asking this question. I see that people come to me expecting that AI will help them not only to streamline their existing workflows, but build those workflows from scratch. For example, I had, one prospect who came to me asking to automate all the content creation for her, including, posting on social medias, and she had no strategy, so she wanted. To my system to come up with search engine keywords for her industry. She wanted me to create blog posts and, find suitable images, everything. But obviously I cannot do that from nothing. She, each business needs to automate only those processes that they, that first of all work and the second that are documented.
Audrey Chia:Yes, I think it's interesting, right? You see. Your, your business model or that content strategy has to first work before you're automated instead of a automating it to make it
Nadia Privalikhina:work, right? I also see it frequently that people come asking to asking what I have built for other businesses and they want to implement the same automations that I have built for others without understanding that their business is unique and what worked for others may not work for them. Interesting. This is quite common. Interesting.
Audrey Chia:Interesting. And why would you say that? What is the difference? Because for example, right, for a business owner, they might think that, you know, this content system helps, this business generates X amount of content. Why can't they, I just plug and play in my business? What is the thing that's missing right there? I think that they,
Nadia Privalikhina:first of all, it's just ICP and a lot of. Businesses they have, they target totally different industries, totally different markets. So if you want to, you still need to have that fundamental in place, right? And you need to know what you want to automate, what you want to create content about. or if for some businesses, they get leads through cold outreach and other people get most of their leads through content. So if I automated. called outreach system, then it doesn't make sense for another business who rely on content to automate their outreach sequence.
Audrey Chia:Yeah, I think that also actually boils down to content strategy, right? I always say AI content without strategy doesn't convert. And if you're gonna do it at a much bigger scale, because you can create so much content, you better have a strategy in place, I think. Absolutely. I think for your case, it's probably similar, right? You have to think about what is your value proposition, what is your outreach strategy, and then what are some like workflows that are, repetitive. Even before considering automating. Yeah, you can know it much better. Right? Because otherwise you'll just be wasting time building things that may not work. And maybe also in your point of view, what types of, perhaps like benefits can businesses expect, you know, from automating, some of their processes? Obviously
Nadia Privalikhina:they can, you can have benefits in terms of safe time and you can have benefits in terms of. new revenue that comes to you through those automations. So those are two big camps out there. And,
Audrey Chia:no, I think those are big enough reasons that everyone will be, it's big enough reasons for everyone to say yes, but yeah. Yeah, I, I think those are very,
Nadia Privalikhina:I also also saw that some people, and I read it in one report, that, Businesses who create new products with ai, they see more benefits. So if you add a new product to your services, which utilizes AI or automation, then also it is, it can be a good way for your business to stand out and to bring additional revenue. I had one client who actually converted an automation that I created, for them into a standalone SaaS product. I was so amazed at that. Wow. Yeah. That use case, but it is, this is what I see people do. So especially people who have experience in a specific industry, then they use AI to create products finally without, investing so much money into that. There
Audrey Chia:is a lot of opportunity, and right now there's still that, you know, blue Ocean where it is not fully saturated or flood yet. Yes, there are many tools out there, but there are not many, that have really penetrated certain markets. So if you have a niche, if you know what you're good at and you, you have the skillset, I guess now is the time. Right? Absolutely. And naia, maybe for yourself. Perhaps you can also share, you know, if you have any AI tools that you love as well as your own workflows in how you streamline your processes.
Nadia Privalikhina:Absolutely. Yeah. For myself, I have my two favorite automations. When people book a call with me, the first initial call, then I research them. On LinkedIn where I scrape their website and they have information about what they do, and then I get all that information into my inbox. So usually from the first glance, I already can understand if that prospect has enough, budget, if they're serious about automation or not. And it helps me also a lot to prepare for those meetings. And, then it also adds all those prospects into my CRM. I absolutely love it. I edited not so long ago, but it helps a lot. And then I have an automation that, my AI system joins a meeting. Obviously, a lot of people now use this because it's, a quick win and you see the results immediately. So yes, my AI assistant joins the calls and then it transcribes those calls, and I get, again, all those insights into my CRM. That is what I use for myself. And now I'm building on that, super useful automation that, already a lot of people are interested, in It is converting my thoughts into short form videos automatically. So I'm also planning to use it for myself a little bit later when I finish the, final parts of it.
Audrey Chia:Wow, that is super, super exciting. You, you mentioned a workflow that maybe automates certain videos, right? And using a voice note, could you perhaps like, share a demo with us or what is, what does that look like?'cause it's so exciting to see what is possible with AI right now.
Nadia Privalikhina:I think that's, a lot of people don't realize that it is possible to do. I saw a lot of people do, faceless videos with automation, but. But to create AI avatars speaking, it is not something that I see so frequently. But at the same time, I know that a lot of people are very curious about it, and even bigger businesses, because they spend a lot, a lot of money on money, right. That type of, yeah. Automation. So let me share my screen.
Audrey Chia:While you are sharing your screen with so, so forth, this and this who can see the screen, you can always find us on YouTube, you know, or Nadia will walk you through what we are going to see on screen next.
Nadia Privalikhina:Okay, awesome. Yes. Really? You already see the preview from so exciting. But let's see that. okay. Let's say I want to create a video and I have an idea. So I checked it yesterday with model, actually model context protocol, not code, context, protocol. But I, will also share the result there. What do we want to create the video about? let's create it about, new, let's say cloud. I want to create the video. I can also record it, with my voice, but I can also write it here. Just want to write it.
Audrey Chia:Got it. So right now we have an interface where you are adding in your thoughts of what video you want to create. Yes. And you can either like type it in or you can just voice record it. Absolutely on the right. Absolute. Wow. That's exactly
Nadia Privalikhina:how it works. and how it helps.
Audrey Chia:Yeah. So for those of you who are listening to this, actually, just asking, your AI to create a video about Clot 3.7 and how it helps with content creation, and that's just a simple prompt you gave it. Yes.
Nadia Privalikhina:and now I can go into my. automation software. So use make.com for that. It is one of the simplest ones, and let's see if we have it. Okay. It should, it just takes quite some time. And now it's running. Can
Audrey Chia:you tell us a
Nadia Privalikhina:bit about like what's happening in the background while it's running? Absolutely. So right now, this uses Telegram as an interface. Or it can be any other forum or any other software to conduct this automation tool. And right now it creates a script, using cloud for my, from my thought, I think it's, also ridiculous that cloud creates a prompt about, cloud 3.7.
Audrey Chia:So
Nadia Privalikhina:we'll see. Well,
Audrey Chia:that's the best way. No,
Nadia Privalikhina:we'll see how it'll turn out. And after that. Yeah, we reformat this for speech synthesis and then we create an avatar with Hagen. I already have my avatar in Hagen, and yeah, this is the first part. And after Hagen creates an avatar, then in the background, another automation will, take place. Okay. See? Yeah. Two automations happen at the same time. Sorry, this one ended with an error or No, it's, it's always like that. Oh, no worries.
Audrey Chia:Yeah, it happens. No worries.
Nadia Privalikhina:But you just want us to read. Yeah, but I, I can show you the results from yesterday and usually yes. It just creates an a script and then it creates, avatar and then I usually get this, message about my avatar being ready. Wow. And after that, it also creates, analyzes. Which images would suit, would fit into that background. And then it creates those images, videos, and matches them all together. So let's take a look at the video. So it's actually creating the background images as well. Okay. I will, yeah. I'm not sure if you can hear the voice.
Audrey Chia:No, we can't. But we can always link this video
Nadia Privalikhina:to the podcast. Okay. Yeah, and this is, the video. So if you noticed, and right here, it shows the background with an actual webpage. So it not only creates those AI generated images, it also searches the internet for suitable images for suitable webpages, takes screenshots and add those screenshots to the background. Wow. Super. That is how it works. So super. Everything super powerful. Yes, everything is created with ai. So my avatar here is ai, all those images, the script itself, and yeah, this is how it works. I think it is absolutely incredible and it is, it would be very useful for businesses to use.
Audrey Chia:Yeah. Oh, and I have so many interesting follow up questions. So, firstly, this is really incredible. I haven't seen a workflow like that before, and it's very impressive to see like, the train of thought, right? Just turning a single voice message into something that is so. Vibrant. Right. and such a great content for video especially. I would love to know, like when you were building it, what was your thought process? Do you wake up one day and be like, I'm just gonna try this and see whether it works? Or did you already start, like, were you already like creating video content and trying to solve this problem for yourself?
Nadia Privalikhina:I actually spoke with one of my prospects. It is one, an old friend, a friend of mine, and she mentioned that. I also see it quite frequently that people who run businesses, they actually do consulting or something else, coaching or another type of service. They have no time to create content and they want to create content. They see how video content is becoming more and more popular, so they want to create that, but they don't like to record themselves and obviously. Me, myself, I'm not, I'm camera shy, so I don't really like recording myself, even though I sometimes do. But I thought that it would be super useful for them to, build their online presence to just share about their knowledge.'cause usually those people, they have, let's say 10, 20 years of experience. They are absolutely fantastic at what they do, but they don't know how to create those videos and they. most of all don't want to record themselves because they have families, they have their professional life and not so much time. And obviously, my idea was that I don't like when people create those videos or any content from someone else's content because it creates that cycle of adding nothing new to, to this planet. But my idea was that people can share their unique point of use, unique ideas. And then just use AI to convert those ideas into, into videos and share those ideas with the world.
Audrey Chia:And I'm so curious, right. Do you know how much it cost to generate one video and estimate of like, you build different tools in Yeah.
Nadia Privalikhina:In this, example, how much was it? between one and$2? So it's absolutely affordable.
Audrey Chia:Yeah. Wow, that's super powerful and that that is also, you know, when you compare it to having to have a studio, an editor having to be there and then to schedule time for that. I think this is a great and interesting way forward that a lot of people haven't fully explored the potential of AI for, but it's also very interesting. I know you use Make and Hagen. What are the kind of like tools do you love or do you have in your own text stack?
Nadia Privalikhina:So I use perplexity quite frequently. Also, I love this, Google AI studio, because of its huge context. And recently I analyzed all my LinkedIn messages, private messages with that Google AI studio. And did, it feed exactly into context of 2 million tokens. Wow. So I see that, yeah, a lot of people don't understand that context. LLS have, limits on how much information then can, can process at once. And so Google a Studio Gemini model is super powerful for that. So you can like, give it a try. If you want. I encourage you to, to try. What else do I use? Recently I started using another automation software. So I use M eight M and I also a lot. Yeah. I also used relevant AI before and sometimes use it now for a LinkedIn research. There are other tools that connect to LinkedIn, like uni file. Not, again, not many people know about it. It allows to connect to most of, LinkedIn services, so you can even manage your inbox with that.
Audrey Chia:Wow. And, and I think it's very interesting to see like. How you have different use cases, right? and even thinking about using tools like make relevance, you know, different tools to see what fits your use case, and then working backwards to build up that kind of workflow methods more than just using the tool for the sake of it, right?
Nadia Privalikhina:Yeah. I also use some image generation software like Flux is popular before, even before it's, made its waves. I used my own, I had my own course on how to create images and I use AI generated images for, in my profile as my profile picture and in the background.
Audrey Chia:I, I'm, I'm curious to know,'cause I'm a copywriter, right? So I love AI for copywriting and content. I'm not really good at AI for design yet. Why is Flux your preferred tool? Because I have heard of a few people talking about Flux, but how does it compare with the other tools and like, why do you choose to use it?
Nadia Privalikhina:In flux. What is good is that you can train your own model, and it is super easy to train your model. You upload, let's say 10 images of yourself and that's it. Then, flux will train your model and you can create images of yourself using it. It's not, maybe they are not super high quality and people can spot that they are AI generated, but let's say for YouTube thumbnails, I use my, AI avatar avatar for my YouTube thumbnails. This is absolutely super useful.'cause you don't need to take those, weird photos and you can be very creative with the way you create those images. You can create yourself standing somewhere where you have never been where you can. Yeah, I used also flex model to create a post where I share it what works better, YouTube or LinkedIn. And I created photo of myself, holding all the two icons of those two applications. I think it helps to enhance your storytelling.
Audrey Chia:Yeah, there are so many, interesting use cases for that, right? Like your YouTube time news, like what you said, the alternative would've been you would have gone to a studio, take like, you know, 50 short, short list. Some of them, a lot of editing trying to get there, the.
Nadia Privalikhina:Faces weird expressions on your face, and now you can do it with ai.
Audrey Chia:Now you don't have to with the help of ai. and Nadia, I think it's so interesting that you've shared so many marketing use cases. What about non-marketing use cases? Have you seen anything or have you worked with businesses to automate any other types of processes?
Nadia Privalikhina:Usually right now, just my perspective is that it's better to automate marketing, sales, and just internal operations. but also it is I built some voice, applications, voice solutions for real time translation when it was not visible yet with OpenAI and also for as a receptionist, so voice agent can take calls and for example, for medical industries, that is also one of the biggest problems they face, that they have to have someone sitting and picking up the phone constantly. Yes.
Audrey Chia:I think like customer service, customer success, anything that also requires that human interface. I think it's important that it's human, but at the same time sometimes, you don't have that human to fulfill that role, right? Then having an AI to support in those areas could also help. First, you can also identify audience insights from all the customer conversations you have, and I'm sure you can build another automation flow for that.
Nadia Privalikhina:I like that use case because as you mentioned, it's not necessary to replace a human. You can have that voice bot that picks up the phone when no one is there during off hours or during peak hours when humans cannot, when they're busy. Right.
Audrey Chia:Do you, do you think that on, on that point, right, do you think that AI will on end, you know, no Code automation tools will replace a lot of the current work that we are doing.
Nadia Privalikhina:I hear it. Just last week I was on a meetup where a couple of women shared that they lost their job and they cannot find a job. And I'm in Austria, so it happens here in Europe. Wow. At least I hear that. small teams can now handle more work than before. But at the same time, as an AI automation expert, I get a lot of people who are interested in hiring me or in working with me. I would recommend people to just learn AI and I, I truly believe in, the concept that each company should have their own AI automation expert. Currently, I see that if I come to a company and I gain knowledge about their businesses processes, and then I leave them the. I'm not benefiting from that internal Yeah, that initial knowledge sharing. Right. So it makes more sense to work with a company long term and for a company it makes sense to train someone, within their organization.
Audrey Chia:Yeah. I think it's very interesting. You even mentioned, What happened to your other colleagues or people that you know? Right. I think the, the wave of change is already hitting us. and I would love to say that, you know, there is still some time before AI replaces quite some jobs, but it is true that companies are already in the midst of making that pivot. So the smaller, medium sized businesses that have the ability to make that change, they are already in the phase of learning how to. Automate processes, integrate ai, equip their, their team. Right? So if you are listening to this podcast, I would also highly recommend that you start picking up some new skill sets, because it's important to stay relevant and important to stay ahead.
Nadia Privalikhina:Absolutely. I also heard that some people in marketing space, they, get less clients because some clients switch to ai, themselves, so. In order to stay competitive, you need to optimize your workflows and maybe provide those services. But with your domain knowledge, you obviously can, provide better services, and if you automate them, then you can stay competitive. Yes.
Audrey Chia:Yeah, perhaps you could share one piece of advice, you know, for any business owner or your clients or prospective clients, SMBs, right? They're trying to adopt, you know, new AI automation workflows. What is your one piece of advice for them? Well, only one. I know you have a list. I have 10 things they should know
Nadia Privalikhina:if they came to me. I would love them to just understand what is possible with AI and don't have expectations that AI can do for 100% of current tasks. Because unfortunately it can't, it is like a human, it still makes mistakes. Sometimes it makes more mistakes than humans, but eventually we will, get to the point where it is as useful as a human.
Audrey Chia:Absolutely. And thank you so much again, Nadia, for joining us and for sharing all your amazing insights. So where can our listeners find you and who should reach out to you?
Nadia Privalikhina:Thank you, Audrey, for your time as well. I post content on LinkedIn and sometimes on YouTube when I'm not so busy. And on YouTube I share more in depth automation tutorials on LinkedIn. I usually share some of my insights from working with people and companies and just my general also insights.'cause when I don't have time to, share more on YouTube, I share it on LinkedIn. That is at the places where I'm active. Yeah, and any business who wants to automate marketing, I'm currently focusing on marketing and content creation. in future content creation will be my main topic. So, if they want help with automation, with understanding what is possible, what is not, there is a lot of misunderstanding in that aspect. please then, reach out to me and I'm be, I'll be happy to help.
Audrey Chia:Awesome. So if you're a small, medium business and you really want to think about how you can save more than 700 hours a month, so Oh, sorry. A year so that you can enjoy time on the beach, reach out to Nadia. So thank you Nadia, for joining us. It was a pleasure having you on the show. Yes, thank you. And thank you folks for tuning in. Don't forget to hit the bell and subscribe to the AI Marketer's Playbook for more actionable AI marketing insights. We'll see you next week. Take care.