64 | MJ Jaindl on AI-Powered LinkedIn Content That Sounds Human

What does “authentic” look like when AI writes your drafts? 

In this episode, Audrey Chia sits down with MJ Jaindl, Stanley’s general manager and a fast-growing LinkedIn creator, to talk about building a personal brand in an AI-generated era. MJ shares the commitment that changed everything, posting every weekday for a year—and how momentum compounds once you understand your voice and the platform. He introduces Stanley, a LinkedIn-native AI coach that analyzes your posts, recommends content pillars, and creates content that matches your voice using your own history and results. You’ll hear why social proof and emotion matter more than ever, what formats are performing today, and how employee-generated content helped Stanley drive growth and hiring.

 Practical tips included: start small, stay consistent, and use AI for drafting, then add your story.

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Transcript

Audrey Chia 0:00

Hello and welcome back to the AI Marketers Playbook, where we cover actionable frameworks to help you leverage AI and marketing strategies in your business. I'm Audrey Chair Host, and I am excited to welcome back a good friend of mine, MJ Jaindl Now he's now the general manager at Stanley and a awesome LinkedIn content creator with over 61 K followers. MJ has been deeply hands-on with AI in his content creation process, and he openly shares that almost 70% of his LinkedIn content is written with ai with the human touch. It's also cool that MJ talks about using voice or authenticity and building a personal brand in an AI generated era. Mj, I'm super excited to have you on the show. Welcome back.

MJ Jaindl 0:47

Thank you so much. I'm so glad to be here, Audrey. Thank you for having me.

Audrey Chia 0:51

Awesome. So for listeners who don't know you, how did your LinkedIn journey get started and what got you into the Stanley team?

MJ Jaindl 0:59

Yeah, thanks. Uh, thanks for asking. So my LinkedIn journey started about two years ago. Uh, I was invisible online. I wanted to start to build a personal brand for myself. And so that started in, in 20, late 2023, early 2024. I started posting online and I just made one commitment to myself. That was it, that I would post every day for an entire year. Every weekday I would skip the weekends. So, uh, so that's one promise I made to myself to keep going. And for about the first six months, it was a really rough journey. And I don't know if you've had the same experience, but when I first started posting, I didn't really know what to post. I was kind of shooting in the dark for what might work. What, what won't work? I didn't really know what I should be posting. I didn't know how personal I should get or like, you know, how kind of, uh, like more of the business side style post I should get. So it was really confusing and basically what happened was over the course of six months, it started just posting a lot of bombs. So it was like posting into the void for a really long time. Eventually I got the hang of it just because I had this commitment that I was going to post every day. And then after a while I started to like build and grow and, uh, gain some traction. And so in that first year, I think I grew to somewhere around 15,000 followers. And then the next year I grew over like 47,000 followers. So once you started to build a little momentum, it, it will compound if, uh, if, uh, you kind of understand how the algorithm works and, and what you should be posting, kind of find your voice.

Audrey Chia 2:36

Did Stanley come into the picture? So from what I know, Stanley is an AI LinkedIn tool that's really helping people create posts without that content blog. Right. Tell us more about it and how did you join the team?

MJ Jaindl 2:47

Yeah, I'll, I'll talk about, uh, Stanley in a second. And the way that I found the team was actually through LinkedIn. So it was posting, I started getting really obsessed with personal brand, the LinkedIn algorithm, social selling, employee generated content. These are the types of topics that I was posting about on LinkedIn and, uh, these are the mission of Stanley and Stan. And so Stanley was born out of the big com, the parent company, Stan. And Stan is, and Stan's mean mission is to help entrepreneurs and creators make money online. So Stan's store is a place where. Creators can sell digital products. They can sell, uh, one-on-one coaching calls. It's a one-stop shop. Lincoln Bio on your Instagram, TikTok, LinkedIn, wherever, uh, where you can sell digital products and make money online. Um, and just become self sovereign, you know, run your own business. And so one of the main problems with that is. You actually have to create an audience if you're going to attract attention in order to build your own business, whether that's clients or selling digital products or whatever. So Stanley was born out of that, and what Stanley does is it's a content coach powered by ai. It helps you, it does three things primarily really well. The first is analyze, so that's going through all of the content that you created, your profile, looking at everything from your headline to your, about section to posts that you've created, really getting to understand who you are. Uh, the second is making recommendations. So based on all of that analysis, it can make recommendations, uh, kind of getting a feel for. What are your content pillars? What do you talk about that might work on LinkedIn and, uh, using all of the, the knowledge that it knows about LinkedIn posts, performance, what works, um, and then starting to marry that with your content. It'll make recommendations. And then the last piece is content creation. And so. Stanley will actually create content for you and it'll do it in in your voice, which is, uh, the part of Stanley that's truly unique. We integrate directly with LinkedIn. We are pulling all of your posts out of LinkedIn and we are understanding how you talk, how you speak, even uh. Are you using uppercase, lowercase, however you communicate online. And Stanley does an incredible job, the best in the market of kind of matching that style. So what you're getting is content that doesn't feel like it's written, like ai. You're getting content that feels like it's written by a coach. And so that's what, that's what we've accomplished with Stanley, and we're truly proud of like the quality of the outputs. Um, and it's used by some of the top creators on LinkedIn just to save time. You know, they're saving time because it understands them so well. Um, uh, versus like a chat, BT or Claude, which doesn't really understand LinkedIn, doesn't have all of my post history and can't really speak in the, in, in my voice the way that I want it to.

Audrey Chia 5:49

What I like about what you say is it understands your tone of voice, style of writing, and even maybe some of your perspectives, right? I think a lot of times if you just use an AI tool without the right prompts or without giving it the right context, oftentimes it falls flat. Whereas if you give it so much more information that it can tap on, of course the output is gonna be a lot. Better. But I'm also curious to know, mj, but how do you think people need to balance that AI and human aspect? So assuming that more and more people are using AI right now, how do they still, you know, have that human touch? Um, as with anything else, building a brand also requires an element of yourself.

MJ Jaindl 6:30

Yeah, that's the main important point. And I think as we kind of move into this era of AI generated content, being able to demonstrate social proof. So, uh, and proof of work, proof of results, things that you've done is incredibly important. So gone are the days where you can just talk about here are five tips of how to grow on LinkedIn without a personal experience linked to it. That just doesn't work anymore. That kind of completely bombs like never works. And uh, and now it's that social proof. And so. One of the great things about Stanley is it'll understand what you've accomplished, whether it's a new role or a big win or something that you've posted about, it'll understand kind of your personal experience and what your results are, and then we'll be able to weave those in. That is incredibly important. And then also speaking with emotion of, of how you feel about things and your unique point of view. When I post on LinkedIn and I share a strong point of view how I experience something, how I feel about something and then show proof of results, that's when I see my posts do really well when they go viral because people are interested in people, they wanna follow people and uh, and that's super important. So just going to check GBT, you're going to Claude and asking it to write a post for you will take a lot of editing. Before you get it to a place where you should be posting it online, because you kind of have to add all these personal elements to it. And, uh, and what I recommend folks do is use AI tools for drafting and then add your story to it. Add your, you know, personal story to it, personalize it, add your POV, that's super important now, um, in the age where you can just create content, uh, in, in seconds with an LLM.

Audrey Chia 8:13

Yeah, definitely. From what I've also noticed, anything that seems like. Too generic, right? If it's like a cookie cutter kind of a template and you're not adding a personal touch, anyone else can post the same piece or post, right? Um, and it doesn't differentiate you from, you know, the other creators out there. So, uh, you also need to think about how you want to position yourself and the crowded marketplace. And I think when you have. AI generated piece of copy. You can also weave in a bit of your positioning. So what makes you different, what makes you unique, um, and this is the reason why someone is gonna pick you over your competitors in the crowded marketplace. So think about that when you're using AI to create content. Now, mj, I'm curious to know, having worked at Stanley for quite some time, I'm sure you have also analyzed a lot of data, or at least seen a lot of client examples. What is working now and what isn't working on LinkedIn nowadays?

MJ Jaindl 9:13

Yeah, great question and we're gonna post a lot more data about this. So I'll give you some general points and then, uh, you know, from Stanley, we do analyze a lot. We're gonna start posting a lot more data and research reports around this. So if you're interested in the algorithm, follow Stanley, we'll, we'll be posting a lot more. Um, in general, what I'm seeing is, you know, personal stories with an image of yourself. Are working better on LinkedIn than they ever have in the past. So kind of like the selfie image with a personal story. Those are getting a ton of engagement. Um, carousels have worked for a really long time, but over the last few, few months they started to fall off a little bit. Like my carousels aren't performing as well. There seems to be like a bug within LinkedIn where if you upload a really large carousel, like it's, uh, the size is big. There's, there's like a spinning, like loading box on them, so it's hard to get reach. I think, uh, the image, image posts like frameworks and infographics are still crushing it. If you're posting an image, 90% of the feed is getting read and engaged with on a mobile device. So it's really important to understand that, like that's where the engagement happens, and those visuals and those images are gonna stop the scroll. So, uh. So if you, if you are going to post image posts are working well with a personal story that's tied into something that you've done, um, or infographics, frameworks still working really well continue to to use those. And then one thing that I've seen lately, which is kind of interesting is. Uh, text only posts typically don't work well. They will underperform on average, but the algorithm is a little bit crazy and unpredictable, and once in a while I'm seeing, uh, text only posts go, uh, really far in terms of reach. So, um. I think the algorithm feels very volatile at the moment where there's like a lot of different things, uh, kind of changing at the same time. But, um, yeah, it's, uh, it, it's certainly hard to to pin it down because it seems like it's changing month to month.

Audrey Chia 11:17

It's also important to have a kind of tool or a single source of truth with that's able to analyze a lot of data out there because sometimes you post the same piece of content multiple times and initially it does really well. And then after that it floss. Um, you don't know why, because technically based on, you know, history, it should have worked. Um, but you know, of, of course, past performance doesn't equate to future returns. Yes. So I think LinkedIn is kind of like that. Right.

MJ Jaindl 11:46

Yeah, absolutely. That happens. And then, um, using that example when you've posted something multiple times and you repurpose it, and it's very similar to the original post, um, it could just be who's engaging with it that day. So one thing that's really important on LinkedIn too is, is commenting. People talk about commenting and how important it is when you are commenting on their post and they're commenting back on yours, it's exposing that post to everybody else's feet. So maybe one day you just happen to have, uh, a lot of folks commenting on the particular post for whatever reason. You cut them at a good time and that kind of sent that post into like a viral stage and you get a lot of engagement on it. Whereas. Maybe then maybe you post it a month later and, uh, that doesn't happen. It just could be the day of the week. So yeah, it is, uh, the algorithm's a little fickle.

Audrey Chia 12:36

That doesn't mean that you can't win. So I always say like, the platform is always gonna change, but if you pivot your strategy, uh, and you work with it, there is still a lot of opportunity out there. Let's also talk a bit about, you know, the role of personal branding. I think in the past, personal branding was something that was reserved for either an influencer or if you're a business owner, maybe you have to put yourself out there, but I think it has changed. Right. So mj, from your perspective, who do you think needs to do personal branding nowadays?

MJ Jaindl 13:07

I truly think it's everybody. And the reason is your content is not your resume on LinkedIn. Your resume used to be your resume that just doesn't cut it anymore. You're kind of like where you went to school and your job history and your accomplishments. People are kind of like skipping over all of that. And what they can really see is what have you done last week? What have you done last month? What have you accomplished? What are the results look like? So sharing that online is super important. You know, creating this kind of like. Employee generated content. Uh, building your personal brand is super, super important, especially in the a IHI feel like it's everything. So, you know, my recommendation is you have a lot of ideas, you've accomplished a lot of things. You should be posting about those and you should be sharing those. And I know one of the biggest barriers is just kind of fear of being seen online. It is difficult. You have to kind of like put yourself out there, risk judgment. These things are difficult. I understand that. But put, putting that content out there is going to make you stand out, especially today. Not everybody is posting online. I think it's really critical the earlier you start too, the bigger audience that you can create online and the more engagement that you can get. And that, that stuff matters too. When someone comes to your profile and they see, uh, they see posts that have a ton of engagement, they see a conversation going on, you have established yourself as a thought leader. You become more valuable. You become more valuable in the marketplace. And so, um, that's my story. That's how I landed at stand. They saw my profile, understood what I was talking about. They could see my expertise, what I had learned, recent wins, all of that stuff really mattered. So I recommend that everybody does that. I think it's super, super important.

Audrey Chia 14:51

For me, right? When I speak to clients, I had a few folks come to me. Um, they are in their maybe late forties or fifties and they say, you know, Audrey, um, I want to do something else In this new phase of my life, I have had 30 over years. Working in this company and I have so much experience to share, yet they don't know how to find a next role.'cause at that age, right, um, sometimes finding a senior level role is hard, especially if you're applying. So in fact, you want to be putting out content to be scouted or headhunted. Yeah, and they don't wanna be putting out content, um, just, you know, to talk about your achievements, but really it's for a specific purpose and to unlock that new opportunity in life.

MJ Jaindl 15:34

Um, a hundred percent. And I think if you are passionate about something, uh, you have your experience that's valuable, then you also have something that maybe you're passionate about or you kind of like want to move into. Both of those things make you unique. They make you like a one of one. You know, so when I joined Stanley, I had a 20 year career in building SaaS companies. I was a CRO, I led a sales and marketing team, and, um, I had done that for years. Like I had that experience. Then I got really passionate about personal brand. You know, writing online design, posting, visuals, that sort of thing. And so I built an audience on that. That was something I was passionate about that really didn't have, uh, a lot to do with my current role that I was working on. These two things combined made me like a, a unique hire for Stanley because. You know, Stanley is a SaaS company. I have experience building those in the past and then truly passionate about LinkedIn. And it's a LinkedIn tool. So there is a company out there that will, will kind of, uh, value both of those skills. So. Even more reason to start posting about not only like what you're doing today, but like what you're excited about and what you're passionate about. And I think that you can weave both of those things together in a way that makes you show up truly unique online. Um, which is amazing.

Audrey Chia 17:03

Circle back on something you mentioned that was interesting. You mentioned something about employee generated content. Right. I do think that is particularly interesting because I think a lot of companies now in the past used to rely on maybe the founders to post, but right now they're also encouraging employees to, to post content. Tell us more about that.

MJ Jaindl 17:23

Yeah. Uh, it's, uh, it's one of our values, like we believe it at, at Stan and Stanley and the, the entire team is, uh, they weren't posting a lot on LinkedIn. We launched Stanley and, um, Stanley helped them find their voice. The same challenges that we meant, that we talked about a little bit earlier, which is like fear of judgment, fear of being seen. I feel everybody has that. And, uh, and Stanley helped the employees kind of find their voice. Coach them on what to post about. And then, uh, we started posting and over a 30 day period, the, the entire team at Stanley did 150 posts, which is pretty incredible. Um, it led to us being able to grow the app to over 1.5 million in revenue, like the, a new app. And then we made seven hires that were EGC. LED hires. So based on all of the posting that we are doing about the company, why everybody was excited about it, company culture, different things that we were working on, it created a lot of excitement externally. And, uh, we were able to hire. So instead of hiring a traditional like recruiter to go out and find and fill job roles for us, uh, all of our employees did that for us with, uh, with. With, uh, employee generated content. So it's really important and I think if you're a large brand and you're thinking about it, um, it's a really great time to start. I think that's how people, uh, see culture today is online through people posting about it. It's not through PR and company messages. I think that kind of just goes every over everybody's head. Uh, these days.

Audrey Chia 18:59

Yes.

MJ Jaindl 18:59

So, um, yeah, so it's a, it's a pretty cool story. It's at stand like 24 7 people are creating content, you know, we kind of live and breathe it, which is, uh, which is pretty cool.

Audrey Chia 19:09

And I think also the work should speak for itself, right? So if the team is using the tool to create content, it is actually bring this in, you know, it works. Um, and I think that's the beautiful part about creating a product where there's product market fit and solving a real problem that people have. I also wanted to, to talk a bit about that mental barrier, because I think, as you said it, men, I mentioned it multiple times, there is a sense of fear and judgment. Um, for many people the barrier is so big because they might think, Hey, you know, my bosses are there, my colleagues are there. It's a professional platform. I haven't posted a LinkedIn post in 10 years. What should I do? So to people who are facing this mental challenge, mj, what would you tell them?

MJ Jaindl 19:54

I think, uh, first start small. You know, you don't have to make a. Seven page carousel or a highly detailed infographic. You can start by just posting about your experience. And it could be as simple as a selfie post tied to something that you accomplished at work or you're proud of, you know, that has no friction with kind of like your boss or upper management or anybody at your company. And, uh, and it's, it's a pretty simple post to create. So I'd say start small. Um. And you could even before that, just do a text post. Just do a text post of what happened this week, A problem that you solved, something you're excited about, you know, something that you love. Um, that's where to start. Just keep it really small and then like build up over time. I think it's really important to set a goal for yourself to be consistent. There's so many times where I wanted to quit LinkedIn because just life gets busy and creating content, if you don't make it a priority, definitely falls down the priority stack when, when everything is, uh, feeling chaotic. So making a promise to yourself to just commit to posting no matter what happens, no matter how much engagement you get on it is, uh, is super important too. And then just also know that. People are fearful that there's others out there that are judging them and thinking about them. Most people are just thinking about themselves. They don't care that much about what you're posting. And I always tell myself that still to this day, mostly people are thinking about themselves. They're not too worried about your content, so you know, you don't have to take it that seriously. And also if you get into a good habit and you're posting all the time, you're just gonna get into a rhythm of posting content. And if you do post something that like, doesn't really hit or doesn't get engagement, so what, like over time, that's just gonna get like buried in a sea of content that you create if you, if you're committed to being a creator. So, um, those are the things I tell myself. Those are the things I would tell, uh, someone who's starting off on this content creation journey. And I think it's a good way to start, start small.

Audrey Chia 21:59

I love those tips, right? Um, creating something doesn't mean you, you have to go all in and be like a full-time 27. Yeah. 24 7 creator. I think it's really about building that habit and momentum. Even for some of my clients, I tell them like, you just have to get started and most importantly don't stop. So the mistake that I see most people make is after one month they get a bit. You know, not as excited as before. Uh, and they don't see results as quickly, but LinkedIn is really a long term game. It's. A marathon, not a sprint. So if you're looking for short term wins, this isn't a platform to be because it takes time for people to really understand your content, um, know what you stand for, and eventually, when it's the right time to work together, they will reach out. It just, it just takes a bit more time. So maybe don't look at LinkedIn as a short term, uh, kind of. Solution, but look at it as a long-term investment that will pay, you know, for itself. And then some. I think that perspective always helps, but I think going back to the topic of, you know, content creation and creating a schedule that is simple and easy to follow. Does Stanley have tools to help creators do so or do you have tips? For folks who are just starting, what types of content do they create? How do they get started? Um, if especially they're new on LinkedIn.

MJ Jaindl 23:24

Yeah. Um, one thing that works really well for me, and I've seen it work well for other creators is on LinkedIn, you are one of your goals should be to solve a problem for somebody. This is how you're gonna get a lot of eyeballs on your content. So a problem that you have, experience with, how you solved it, what the solution is, and then how somebody else could solve it. So educational content that solves a real problem for me are the posts that go viral most. You know, those are the posts that get the most engagement. So sort of thinking about like in your day to day, what are some of the problems that you've been working on? Like, how did you solve them and what does that story look like? That's a really good place to start. You know, you start posting content like that, it will get engagement. Um. What Stanley will do, you asked if Stanley Lee will help for sure, 100%. It'll get to know you and then it'll suggest and make recommendations. And so every week Stanley will be emailing you and saying, Hey, here are a couple things that you might wanna talk about. And that's like. Stanley's taking a look at all of the posts that are doing well on LinkedIn, like what are hot topics, what is trending, all of those things. Thinking about you and your content pillars and what you like to talk about, and it's gonna make recommendations that will get you higher engagement and more eyeballs than you typically would. So it's gonna make recommendations for you. And then what I always tell people. You should have a few content pillars that you stick to. Consistency and topic is very helpful on LinkedIn. People get to know what you're talking about and they come to your profile for that and they come to your content for that. So, sticking to a few pillars versus going super broad and talking about everything, uh, is, is definitely a winning strategy. And over time you can figure out what those content pillars are. You don't need to do it right away. But over time you can. And then if you want to, you can use tools like AI tools like Stanley to help you with that. So it'll help you, you know, work through ideas that you have about your content pillars and what you like to post about and kind of your zone of genius. So, um. So, yeah, I think it's, it's a slow process. It happens over time. The best way to start is think about that problem, how to solve it in a very fast way, and start posting about that. And then through that you'll learn what works, what you like, posting about, what you like talking about. And I think that's a really good, great way to start if you're just starting out as creator.

Audrey Chia 25:44

Yes. To say, maybe you can also think about how, what problem you wanna solve and how you want to solve it. So a simple kind of positioning statement. You can feel it's, I help target audience solve problems through a solution. Right? So if you start off with that starting point, at least you know who you're solving it for, how you're solving it, and what is the problem you're solving. Absolutely. Then from there, like what MJ you see, creating those content pillars, I think that can help in that process.

MJ Jaindl 26:12

Absolutely. I couldn't agree more.

Audrey Chia 26:15

Having said that, I think it would be interesting for us to take a look at Stanley itself. So do you have, uh, you know, any kind of demo you can share with our audience?

MJ Jaindl 26:23

Yes. Let's take a look at what Stanley can do. This will be fun. So, um. Lemme share my screen real quick and, uh, this is Stanley. So when you come in here, what you're just seeing is, uh, a prompt window. And so Stanley knows me already. It's analyzed all my content, and when I come in here, it, it knows me really well. So I can start by just doing something simple and saying, analyze all of my posts for the last 30 days, and tell me what's working. That is, um, just a really simple prompt and when I give it this, you kind of see like that first. Step where Stanley can always go back in time. I do like full monthly reviews, quarterly reviews, annual reviews, and uh, you can see what Stanley's doing right now. It's going in and saying like, how many times did you post 34? How many total reactions did I get? How many comments? You can see average comment per post, average reaction per post. And then he can, and then he is like pulling out my top performers. So he is like, okay, well look, this post here, you got six 50. Nice job. 1.3 x engagement. So now I'm starting going back to the conversation that we had around content pillars and what you should post. I'm starting to get a feel for what hits for me. Like what is actually, what actually works for my audience? And you can kind of see them here. It's like some post about LinkedIn growth and then what Stanley's doing. I mean, this is a really simple prompt that I gave it, but it's going deep and it's starting to identify patterns here, patterns that work for you that really crush it. Right. And so it'll go through and start to explain some of those patterns so that can make recommendations. And then I'll talk about underperforming posts. Okay. I announced that I, you know, launched a newsletter and gained some subscribers that didn't work so well. I'm used to posting content about personal brand and LinkedIn. Maybe it's off topic outside of the content pillars, I don't really know, but, uh, something to think about, like, that didn't really work so well. Maybe you should do less of those posts. And then what Stanley's gonna do is make some recommendations, right? So there's like some recommendations here. So this is like a really simple analysis. This is just the last 30 days. It can go super deep. So if you want to go back like 500 posts, um, Stanley goes super deep on your profile. So based on this you can kind of see like what worked really well. And, uh, if you're thinking about content, you could say something like, Hey Stanley, can you make me some content recommendations based on what's really working well? So I can think about those and start to create a content calendar for the next week. We give it just like a real simple prompt like that. Um, it'll start to make recommendations. So here's the next part. So it does this. You can come in here, it'll give you really solid recommendations on what you could post. Um. But it'll also send you these emails. So every week you're gonna get an email with, here's some recommendations. You're gonna get two emails, one email's gonna say, here's some recommendations that works well for you. And then the other email's gonna say, here's stuff that went viral last week. Like, these aren't your posts, but it's kind of in your niche and it's related, and here's what went viral. So you should kind of think about. This is what's working. Here's what could work for you. And Stanley puts both of those things together so it makes it really easy for you to kind of understand what to post on LinkedIn. You can see what it's done here is it recommended a bunch of posts here and then, um, you start to see, uh, a structure at the bottom here and then actually like a content calendar. Okay? So it's taken things that are nose works for me. It's created that content calendar. And, uh, you can see that at the bottom. And then based on that you can come back and kind of say, all right, cool. Um, can you write a post and format number two, the confession post style for me and make it about LinkedIn hooks for kind of when I didn't know how to post LinkedIn hooks well. And then how I learned and how to improve my content and try to use some of my stats from recent posts that I've mentioned before. Now I'm taking it Stanley's recommendations and I'm just having it write, write up some posts for me. And sometimes what Stanley would do will like ask some questions. Okay. You know, um, what was the hook mistake? Uh, I used to hook write hooks randomly, but now I use a structure and I include stats. So it'll ask me to get a little bit more specific if it just thinks that I haven't given enough context for the post to be good, and it'll ask me kind of for what that aha moment is and that personal experience. Now over time, it's building this, this memory of what my experience is, and it's going to use that in the future. So if I tell it I had an aha moment about writing hooks. Stanley's gonna remember that and it's gonna break it out and post recommendations. So now you can kind of start to see what Stanley's doing in terms of, um, finding my voice, creating posts that are in it, and then, you know, using my own, uh, my own personal story. So what it'll come and do now is it, it's writing the post for me and you can kind of see that on the right hand side of the screen. And, um, it's done everything from. Kind of write the hook. And this is, this is very, this is very similar to how I write, you know, kind of this like parentheses underneath. I write posts like this most of the time. So it's taking my style that I already write in and then it's using that personal story and all of my other posts to, to write a LinkedIn post. So it came back and one of the cool things, I think you just saw this because it went through my recommendations. It is taking one of the posts that I wrote in the past, and it's actually using the example from a. From a post I used in the past and is saying, this is how many reactions I got on that post. So it kind of knows all of my stats and it's weaving those into my story. Now you have a story that's very personal to me. Um, that's, that's something that's like really important on, on LinkedIn. It talks like me. It's using my stats and has amazing memory, and now it's written a post that does not feel like ai, like when you can bring a post outta chat, GBT or Claude. It feels like it was written by AI right away. You, you can tell because this has so much, uh, authenticity to it and it has so much memory tied to it. Uh, this is something that I would feel comfortable posting kind of right out of, uh, Stanley. I might do some edits, but it's captured my voice so well. This is the core, uh, benefit of Stanley is how well it captures your voice and so. Now you have a post, and if visuals are so important, we talked about that. If you wanna create a visual, you can come in here and you can kind of pick from your library. So if you have some of your own, uh, photos in there, if you have infographics or whatever, you can pick a post and pick a image and attach it. But if you don't have that, you can ask it to create an image based on the post that I just wrote. So now you're getting into something that's really important on LinkedIn, which is having that visual post with visuals on them or getting higher than average engagement. They're getting better reach. And what we do here is we connect Stanley to Google Nano Banana, which is the best at infographic creation. And now what you've seen, what you've just saw is Stanley created this infographic so it analyzed all my posts. We told it about a story that it should write about hooks. It took some of my old experience and some of the wins that I've had. It incorporated all of those into the post in my voice. And then at the end of that, it's able to create this infographic that is gonna work very well on LinkedIn. And this is a great infographic, you know, random hooks versus structured hooks, which is what we just mentioned when we were talking to it. And, uh, what you can do is you can kind of just post this right away. So you can come right here. You can click LinkedIn and uh, it'll take you over to LinkedIn and, and be all ready to post.

Audrey Chia 34:09

Wow. It's.

MJ Jaindl 34:11

Yeah. Yeah, it's, uh, it's amazing. So now, like the post is here, it's completely formatted, it's ready to post. I had my image and then I'm, uh, I'm good to go. So what would take hours before can literally take, uh, take minutes with Stanley. So it's really cool,

Audrey Chia 34:27

the chip interface, it makes it so easy to have a conversation. Um, and it's easy to use an intuitive, right, especially because it feels like you're using GPT. But you know, something that's so much more tailored to LinkedIn and you don't have to relearn a new platform for this new function.

MJ Jaindl 34:45

Yes, absolutely.

Audrey Chia 34:47

I'm also curious about the inspiration behind Stanley, right? For the team building it, were they creators themselves? How did they come up with this concept or idea?

MJ Jaindl 34:56

Yeah, absolutely. The, the, the whole idea of Stan came from the, uh, the creator. The foundry started John, and, uh, he started posting online TikTok and Instagram. He built an audience and that opened up a lot of opportunities for him. So he's a creator first. He's still putting out a lot of content online, and that's kind of rippled down through the entire company, and it's the DNA of the company. So now everybody of the company is, uh, is a creator and is posting online. And we're building tools like this to make it easy, uh, to post online, create content, and kind of lose, and while keeping that authenticity.

Audrey Chia 35:31

And what do you think is the future of content creation, given that if people are using such tools to create content so efficiently and effectively, where does that human element come in and how do we stand out in a place where everyone is now creating content? What are your thoughts on that?

MJ Jaindl 35:50

Yeah, I mean I think there, I think it's, uh, I think you have to edit, you know, you have to look at your post, you have to make sure that it's in your voice. Um, we're getting very close to getting there. I don't think all the other LLMs well, but we're very close to getting there with Stanley and, um. You just gotta, you, you have to make sure that as you put out more content, that your voice is true. It's how you talk, it's how you speak. You're only writing about things that you've actually done. That's super important. Whether an AI writes it, a, you write it, you are only posting about things that you've actually done. So you have lived experience and results there. And then you're like, you're using your lens like, so if a is creating a post. For me, it's really important for me to go back, look at the draft, and uh, kind of look at it through my own lens and my point of view and, and add to it. You know, this is what I felt in that moment. This is what my experience was with the problem. I was actually really frustrated when that happens. That's what I, I can't really capture a lot of the time. So going back there and adding those elements, you know, doing some edits so that it feels. Authentically you and that you've shared your point of view is, is super important. Um, but otherwise, you know, tools like Stanley will get you 99% of the way there.

Audrey Chia 37:06

I think we use the tools in a smart way. That's the most important part I always say. When AI creates a piece of content, you have to of course fact check that, uh, and make sure that hey, you know, it's still relevant and authentic to yourself. Otherwise, your personality is also built around something that isn't you, and that you don't want that to be the case. Yeah, it's a long-term game and you wanna make sure that you can sustain, you know that persona you're putting up online. So of course you have multiple sides of you, right? Like, uh, you at home, you were family, you were friends, you at work, and you on LinkedIn probably is just one aspect. It has to be authentic so that you don't burn out in the process. And it has to be authentic so that when clients eventually meet you, um, there is not that big gap between who you are online and who you are offline. Yeah.

MJ Jaindl 37:53

That, that's really important. And you know, I recommend start doing video like so people can actually see you. That's another important part of it. You know, doing stuff like this, making video, making short form so that people can kind of get a feel for you outside of just. Content that's created. That's written content, right.

Audrey Chia 38:11

A step back, perhaps you can share, what are the three biggest lessons you have learned from reading content almost every day for the past many, many months or years?

MJ Jaindl 38:21

Uh, it sounds cliche, but like the first is you really need a system to create content. It's not something that will just happen when we're motivated. That's not how creators build big accounts, so you need to have some sort of system. Um, I I'm carrying content at the same time every day, pretty much. Uh, so that's really important. One of the things that I learned is it's not just about content, which in mo most first time creators think that, uh, growing an audience is just about the content that you create. A lot of it has to do with the relationships that you build. So commenting, being in your comment section and starting a conversation there, that is actually like a really important element of growing your account online. So just showing up if someone is spending the time to comment on your post, if. Do your best to reply to as many as possible. Start that conversation. So that would be like, you know, number two, and then I think three is you really have to kind of be a student of the algorithm that you and platform that you're on. So I'd say start with one platform. Don't go crazy in the beginning and get on X and Instagram and TikTok and LinkedIn and Substack and everything at the same time. Pick one platform that you really like that resonates with you and really stick to that for like six to nine months, you know, or more until you feel like you really have the hang of it before you start expanding out. I think if you do those three things, uh, you have a really good shot at staying consistent, not burning out, and uh, building a great audience.

Audrey Chia 39:45

Those tips. So if you're listening, remember what MJ said. So start small. Don't go in and say, I'm gonna do all 10 things at once. Just, you know, start a very small but consistent habit and eventually it'll become a part of your life. Thank you MJ, for being on the show. Now. Where can our listeners find you and who should check out Stanley? Good.

MJ Jaindl 40:07

Absolutely. Um, you can find me on LinkedIn. I'm also on Substack, but, uh, find me on LinkedIn. I'm posting there every day. I'm talking about personal brand, LinkedIn growth, uh, content creation. So come check me out there. And, um, for Stanley, really anybody. So, you know, I highly recommend founders that are building companies, CEOs who wanna build a brand and use that to attract an audience, employees who are thinking about what their next move is and they're trying to build their career. And, uh, just really, anybody, anybody that's on LinkedIn should take a look at Stanley, give it a shot if you wanna create content. We just showed you in the demo today, it's gonna help coach you through content creation, what your pillars are, getting over the fear of creating content. It'll coach you through all of those things. It'll understand your voice and it'll help you create posts that actually work on LinkedIn. So, um, I, I truly recommend anybody that's on LinkedIn that wants to create content, go check out Stanley.

Audrey Chia 41:05

Now you've heard it from the man, you gotta check it out yourself. Awesome. Thank you again for sharing your insights, MJ and thank you folks for tuning in. Don't forget to hit the bell for more actionable AI and marketing insights. We'll see you next week. Take care.