INSIGHT epi - The podcast for European patent professionals
As the professional body representing European Patent Attorneys, the epi is engaging with all things pertinent to our field on a continual basis.
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INSIGHT epi - The podcast for European patent professionals
Creating an IP-aware culture: The art of communication in patent matters
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06 May 2026 | In today's episode, Michael Thesen talks with European Patent Attorney and IP strategist Farnaz Massoumian about building an IP‑aware culture through effective communication. Drawing on her “Rosetta Stone” analogy, Farnaz explains how patent professionals translate innovation between technology, law, and business, tailoring messages for inventors, business leaders, and senior executives. The conversation highlights why storytelling is more powerful than lectures in IP education, how strategic patent monitoring can serve as a continuous awareness‑building tool, and how ideas like internal “Invention Oscars” can make innovation visible and valued across an organization.
Credits:
Host: Sam Pittis
Produced by WHS Learning
Music used in this episode: Listen by Andrewkn -- https://shorturl.at/ekqz1 -- License: Creative Commons 0, Road In The Forest by Andrewkn -- https://shorturl.at/jrJT8 -- License: Creative Commons 0, Dunes by Andrewkn -- https://shorturl.at/noG35 -- License: Creative Commons 0Musical Ambient - I (Piano).wav by GregorQuendel -- https://freesound.org/s/697879/ -- License: Attribution NonCommercial 4.0
Disclaimer:
The views expressed are solely those of the podcast participants and may not reflect the opinions of epi or the guest speakers' organisations.