Impact of AI:Explored
Welcome to Impact of AI:Explored this is a podcast series hosted James O'Regan and Gerjon Kunst. This podcast series is an initiative by and for the developer and IT professional community. It is our goal to empower each and every one to learn and share all there is to know about Artificial Intelligence and how it affects our day to day lives as IT professionals. There is a huge quantity of valuable AI related information in various formats available and it keeps increasing on a daily basis. It is our objective to help people to make sense of all this information.
Impact of AI:Explored
EP51 - Unswappable! Why AI Can't Fake Being You on LinkedIn
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Unswappable: Why AI Can't Fake Being You on LinkedIn | Impact of AI: Explored EP51
"If you could swap your name for anyone else's, it's probably not a good post."
Magali De Reu - Founder of the obvious yes (https://www.linkedin.com/in/magalidereu/) went viral with a screenshot showing that LinkedIn is basically all Claude now. Then hundreds of people copied it without credit, with her name still on it, proving her point twice.
In this episode, we sit down with Magali, a personal branding strategist who helps people build a business on LinkedIn by showing who they are, not just what they do. We talk about why expertise has become table stakes in the age of AI, how she built her own AI operating system without losing her voice, and why human judgment is the one thing she will never hand over to a model.
In this episode:
- The story behind the viral "LinkedIn is all Claude" post
- Why AI is commoditising expertise, and what that means for standing out
- Personality first: why your brand should repel the wrong crowd on purpose
- Building an AI system with named agents, and pushing back on its output
- The "unswappable" test for every post you write
- LinkedIn's AI writing tools, AI-written comments and the algorithm black box
- AI agents, vibe coding and why human-in-the-loop still matters
- AI fatigue: why the human element is about to get more valuable, not less
- One thing to fix on your LinkedIn profile today
01:02 Magali's viral LinkedIn post and its impact
03:03 Magali's experience with AI and personal branding
06:33 Getting started on LinkedIn and building a presence
09:18 Lessons learned from early LinkedIn mistakes
12:38 The personality-driven AI operating system
15:18 The role of human judgment in AI content
19:01 The importance of human touch in AI-assisted posts
22:33 LinkedIn's AI features and content authenticity
24:51 The future of AI and human collaboration in social media
you can find Magali here: https://www.theobviousy.es/ or on Linkedin offcourse :-)
