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The Sustainable Business Spotlight
Sustainable brand owner? Sustainable brand lover? Either way, you’ve come to the right place! Welcome to the ‘Sustainable Business Spotlight’ with Amy Auble.
Amy’s passion for sustainability and desire to market sustainable brands is showcased in each episode. Each week, she will provide you with tangible tips, strategies, and a variety of connections within the sustainable business world.
This podcast is perfect for sustainable business owners and consumers alike! Some episodes will be curated specifically for sustainable business owners; you will learn how to scale your sustainable business using the success and guidance of other owners, hear tips by people who truly understand what you’re experiencing, and understand how to grow your network and market your brand with sustainability at the forefront. Some episodes directed more towards the consumers; understanding what makes a brand or business sustainable, learning about the importance of products made to last, and emphasizing why buying local matters!
Regardless of what audience you are part of, this podcast packs a punch and encourages you to evaluate how sustainability can become a more prominent aspect in your business and in life. Tune in on Tuesdays, where Amy passionately connects strategy and sustainability through solo and guest episodes. Time to shine a spotlight on sustainable businesses!
The Sustainable Business Spotlight
Turning Ocean-Bound Plastic Into Durable Products with Deirdre H. Bird of Dri Umbrellas
Welcome back to The Sustainable Business Spotlight! In this episode, I’m joined by Deirdre Bird, founder of Dry Umbrellas, a company reimagining a frustrating everyday product with sustainability in mind. After one too many cheap umbrellas flipped inside out on the streets of Boston, Deirdre decided to take action.
The result? A line of high-quality, ocean-bound plastic umbrellas that are as durable as they are impactful.
We talk through her unexpected journey into entrepreneurship, the realities of building a sustainable supply chain, and how one product can shift the way people think about consumption. If you’ve ever been frustrated with a broken umbrella or questioned the long-term impact of single-use materials, tune in! Deirdre’s passion for the planet is contagious and her umbrellas are making waves (pun intended!)
In this episode, you’ll hear:
- 02:33 – The “aha” moment that turned Deirdre from commuter to founder of Dry Umbrellas.
- 05:52 – What makes building a sustainable supply chain difficult, but worth it.
- 07:40 – The keys to launching a successful Kickstarter campaign (and what Deirdre wishes she’d done).
- 13:41 – Why ocean-bound plastic matters and why bamboo and steel were deliberate choices.
- 19:17 – How Dry Umbrellas made it onto shelves at REI (and why in-person product feel matters).
- 22:35 – Exciting news: compact umbrellas are coming, just in time for the holidays!
If you enjoyed this episode, please rate, review, and share it with someone who values planet-first products!
Links:
Enter the Giveaway here! https://jeltbelt.com/pages/sustainable-giveaway
Website: https://www.dri.earth/
Instagram: @dri_umbrellas
Amy's Links:
• Website
• Alpine Start Media's Instagram
• LinkedIn
• Jelt's Instagram
