Ep #09: Kim Walsh Phillips: Learn How to Craft the Perfect Offer for Your Audience

Kim Walsh Phillips shows you how to ensure your content hits the mark every time. Learn the keys to engaging and converting your audience by providing the answers they seek.

In this  episode of the Business Growth Architect Show meet Kim Walsh Phillips, a powerhouse in the world of entrepreneurial marketing and business strategy. Kim shares her insights and proven strategies for scaling businesses without sacrificing time, focusing on making deep, meaningful connections with clients. This episode will give you actionable advice for client engagement and impactful growth.

Kim emphasized the importance of focusing not just on what you do, but on what you do for your clients. Kim illustrates this concept with a compelling approach: adding the phrase “so that they can...” to any service description. This simple tactic transforms basic offerings into vivid, client-centered solutions. For example, she explains, instead of saying "I help people write better speeches," you can say "I help people write better speeches so that they can clearly articulate their vision and inspire their audience." This shift helps entrepreneurs step into their clients' shoes and see the value of their services from the client's perspective.

Kim clearly contrasts purposeful action with reactive, hope-based approaches. She uses a vivid analogy, comparing hope-based strategies to a child wishing for a unicorn, which highlights ineffectiveness of a method that hopes for something that doesn’t exist. Instead, she advocates for strategies rooted in data and clear objectives for your business, summarizing her philosophy as “math, not magic.” This approach ensures that every business move is calculated to maximize the chance of success, eliminating guesswork and enabling consistent growth.

One of Kim’s most powerful strategies involves creating an avatar of the ideal client, which she personifies as "Alex." This method involves a deep dive into understanding everything about this avatar, from their desires and habits to their most pressing challenges. Kim shares how she started by modeling Alex on her own past experiences before refining the persona based on her most successful and enjoyable client interactions. She encourages listeners to adopt a similar approach, using tools like AnswerThePublic to gather real-time data on what potential clients are searching for online. 

Kim also shares a practical example of how she engages her audience and refines her offerings based on direct feedback. She describes a simple but effective email she sent to her list, asking them to fill in the blank: "The number one thing I want to know about dominating my market is ____." The responses provided her with a wealth of information to tailor her upcoming programs and directly address the most common concerns and questions of her audience.

Kim’s approach extends beyond business strategy into personal growth and emotional intelligence. She shares a poignant story about dealing with family dynamics and learning to spread joy without taking responsi

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Chapters

• 0:00 Introduction
• 1:51 The Strategic Approach to Content Creation
• 2:45 Success Through Making it Personal
• 3:42 Authenticity Through Deeper Connection
• 4:51 Clear Solutions for Clear Needs
• 7:33 Simple Focused Strategies Achieve Big Results
• 9:54 Focus on Impact Make More Income
• 12:35 Faith, Fear, and Transformation
• 17:09 Connect to Kim Walsh Phillips

Transcript

Kim Walsh Phillips: 0:00

So our focus should be on not what we do, but what we do for them, and what we do for them. So whenever you're thinking about the thing that you do is you want to end add on the phrase is an easy way to do it, head on the phrase so that they can what? So it could be something like I help people write better speeches, so that they can what I help people get more wealth so that they can what like, what do you pay fine, what you do, but what is it going to mean to them so that they can what? And it should be so clear, not conceptual, not remove blocks or gain confidence, because that's a really something that's broken inside of them, and no one wants to buy like, unbroken, that's not their like, wake up saying, Ooh, tell me what is wrong with me. They want to think there's a solution outside themselves. So it should be so clear that it's a picture an eight year old could draw.

BEATE CHELETTE: 0:53

Hello, fabulous person, Beate Chelette. Here, The Growth Architect. Welcome back to the business growth architect show where we bring you cutting edge business strategies from some of the world's most successful entrepreneurs, business transformation experts and visionaries who want to help you to scale your impact. Look for one tangible strategy that you can take back and implement right away. And now back to our guest. And welcome back, everybody. This is Beate Chelette, The Growth Architect and welcome to another episode of the business growth architect show. Today's guest is the awesome Kim Walsh Phillips and Kim spotlight on you go ahead and introduce yourself.

Kim Walsh Phillips: 1:36

Hi there, so great to be with you. Yeah, I help entrepreneurs scale their business, those that are used to working one to one how they can finally scale their list, their audience, and most importantly, their revenue without sacrificing their time.

BEATE CHELETTE: 1:51

I like that a lot. And I think we're gonna talk a lot about that, because you're a big fan of not wasting your time and not just getting yourself crazy busy, but having the money, have the money come in while you're doing fun things. So first question to you, Kim. When I say strategy, what is strategy mean in your business

Kim Walsh Phillips: 2:12

strategy means that the things that we're doing are on purpose with purpose, versus being reactionary or being based on hope. Right? When we base our business on wishing our hope we're no different than a three year old, hoping for a unicorn for their birthday. Like it's not resulting in anything that's based in fact. And I like to say that great marketing and business growth is math and not magic. So everything that we do is based in data, so that we have the greatest chance of achieving our results.

BEATE CHELETTE: 2:46

I like that a lot. So. So it's math, not magic. Yeah. That's good. So let's take this opportunity. And let's talk about one of your favorite or the favorite business strategy that you use

Kim Walsh Phillips: 3:00

it is to focus on one person that I want to work with and achieve success for and solve their problem and become madly in love with the person that I serve. So that I know everything about them. Like what they're hoping for what they woke up wishing for what they're watching what they're doing. So when I reach out to that individual, they feel like oh my gosh, she was reading my mind. And when they come to me, they are already desiring to do something with me. And I never have to convince or control or persuade them. They come in wanting to work with us. And I'm able to achieve that by focusing on not any short industry, but one individual that I love to serve.

BEATE CHELETTE: 3:43

I like that a lot. We hear The Growth Architect, we use a technique called crawl into their heads, which sounds admittedly a little bit creepy. So so how do you do that? How do you find out everything about that person that comes to you?

Kim Walsh Phillips: 3:57

First, it started with just making my target market who I was a few years ago. So I started from there. And I was focusing on the thought process the desires and interests that were mine. And that worked out well. And then as I began to attract more people into my audience, I really helped to hone in, it helped to hone in on who I liked working with the most, and who was having the most success inside our program. And with that, I came up with a personality profile of that individual, and then started talking to that person, a real person within my group. I have him in mind every time I write something is this suddenly I might send to him. And I call him Alex. And Alex is always on top of mind when I write anything so I like to base it on an actual real person real in life starting with yourself and then someone you love having as a client, and then it allows all of your content to seem so much more authentic.

BEATE CHELETTE: 4:52

I like that so so your your avatar Alex, take us through sort of the steps that you use To make Alex real in your head, so are you? Are you meditating on it? Do you extrapolate it forward? Like, what are you? What are you exactly do because I think that can, is probably one of the biggest issues I see with everyone is that they want to tell them how they're going to fix Alex, right. And that's what they think they're selling. But that's not what we're selling. We're selling Alex, what Alex needs to solve his problems. And this, the middle part is the secret sauce that you bring to the table. So how do you make Alex come to live any any pointers because I know everybody's struggling with this.

Kim Walsh Phillips: 5:40

So our focus should be on now what we do, but what we do for them, and what we do for them. So whenever you're thinking about the thing that you do is you want to end add on the phrase is an easy way to do it, head on the phrase so that they can what? So it could be something like I help people write better speeches, so that they can want I help people get more wealth so that they can what like, what do you okay, fine, what you do, but what is it going to mean to them so that they can what, and it should be so clear, not conceptual, not remove blocks or gain confidence, because that's really something that's broken inside of them, and no one wants to buy, like, I'm broken, that's not their like, wake up saying, Ooh, tell me what's wrong with me, they want to think there's a solution outside themselves. So it should be so clear that it's a picture an eight year old could draw that, like they could draw that photo. And if they had a line of 10, eight year olds, they can all draw the same picture of what the outcome is that you provide for the individual. And again, I get narrowed in on one person. So I get to know this person in my coaching. When I'm friends with him on Facebook, I can see what he does for fun. I see what his posts are, I know what questions he's asking me. And if you don't know these questions yet, what you can do to start is go to answer the public.com and put in a search query of your industry. And what you will see is the top questions that people type into Google. And so you'll be able to see right now, these are the questions people are already asking about your industry. And you can simply start by offering value by putting together a video answering the top five questions that get asked in your industry and makes a great gift. And you're already starting to get crawl inside the mind of the individual that you're trying to reach. I

BEATE CHELETTE: 7:33

love that. So so let's just make sure the strategies is clear. So you focus on your avatar that you whom you want to sell to. And you actually look to find the particular phrases that this person is already typing in the internet to search what they want, right, and let me guess, judging by what you do, and then you reverse engineer what you need to offer. So this person is going to buy from you. Yeah,

Kim Walsh Phillips: 8:02

and it's even I get it so simple. And all this. Yesterday, I simply sent an email to my list, this was yesterday's email that went out. And this is it can be as simple as this. Because we're running a challenge coming up that's all about it's called market domination, how to scale your business without sacrificing your time grow your audience, build your list and generate more sales. And so that it's all about dominating. And all that I sent out yesterday was the subject line said one question to answer. And the email simply said their name and quick one for today.dot.in prep for our January launch. Could you please reply to this email with with what your fill fill in the blank is question mark. And then I wrote the number one thing I want to know about dominating my market is, and I left it blank, much appreciated Kim, and it got a 32% open rate, it got a 7% click through rate, I got so many answers from people telling me exactly in their words, what they want to know about dominating the market. So then I'll take all of those questions that just came back to me. And I have a staff person putting them in a spreadsheet for me. I'll start going through and finding some similarities. What are the number one questions that came up, that will help me create the content for my challenge. And it also gave us a spreadsheet for my sales professional to follow up with individuals to say, oh, Joe, I saw that you had a big question about how do you generate more leads? Did you know our program that we have coming up has that in it? Oh, Barbara, I saw that you had a question about how to get your messaging to stick Did you see we so like we're able to use it for copy for content and for conversions, because now that individual has expressed the exact thing they want to know about and our sales guy can follow up with them about that item.

BEATE CHELETTE: 9:55

That's amazing. And so I want I want everybody who's listening to this to speak. You know just how After some a pause of our Kim just took you through this in not even 10 minutes. Yes. Right. This is this is when you when you advance in your business and when you get really clear what it is that you do and what works for your business and the strategy and you find a strategy that is really powerful. This is how simple it can get, you can explain it to somebody in a couple sentences about bowing to you, Kim, that was absolutely amazing. So my next question to you is, and I always kind of like throw and an unannounced personal question in there. Are you driven by impact or money? Impact? 100%? Yeah, that's kind of what I what I gather, because you wouldn't reverse engineer anything. If I would write

Kim Walsh Phillips: 10:45

and I would say even my income is driven by impact. I am income driven, but it's based on my number one driver of impact. And all of us are everyone listening to this or if not, there are many other ways for you to go out and make money that will be a whole lot easier than what we're trying to do right now. So what you are doing right now is making an impact in the world. And I literally see how God has created income opportunities for me because of the impact I'm making, where I don't believe it works the other way around. I mean, this is as simple as when I ran my marketing agency, and I felt a desire whisper to make more impact. I finally, when I sold it, I had at the high of that agency 32 clients. And our biggest marketing package that we sold was $16,000, which is a great, it was a good choice. Great. Well, I have own, I have no one on one clients. Now we just have group coaching. And last week, three separate individuals came to me asking for my top tier of membership, which is $35,000, they wired the money upfront with no one on one. And at the same time, I'm able to have I went from 32 clients to 11,000 clients in a year. And the impact is amazing. The money is easier because I'm not having to chase after anymore. I don't do any proposals there. No prospect meetings, there's none of that. And you're able to serve a whole lot more people with a lot more wealth. And I can impact people in a greater way. Because I can hire more team to help our members I could donate more money to charity, and I could take care of my family like there is nothing like it when you go after impact. Because your culture, you're really saying, I'm going to take the gifts that have been given to me to bless those that I'm supposed to be blessing. And when that happens, everything becomes easier and a whole lot of a lot more fun.

BEATE CHELETTE: 12:36

I can clearly concur. Was there a moment for you where this mindset piece or the spiritual peace you just mentioned? Was it an event? Or was it a gradual transition? Like for me it was an event right? For me it was like I realized one day that I felt I was so angry all the time because things weren't going the way I wanted to go. And then I realized that anger is really not exactly the ideal vibration to attract prosperity, right? So what was it for you was it just have you always been like this? Did you just put it on steroids did something click tell us about that.

Kim Walsh Phillips: 13:13

I've always had a deep faith and I don't know where it came from. And I'm super thankful for it. I didn't grow up in a family that was a faith driven. I've actually brought all of my most of my family, my parents, my siblings, into having faith be part of the life a part of my journey, which has been amazing. But the part that I have really struggled with is the fear, like I will clearly understand what I'm supposed to do, but I'll be scared and resistant to do it. The more action it took me 10 years to sell my first company and I've been called to do it for that long. Now that I've done it and I've had such dramatic transformations. When I listen to the Whisper I'm much more quick to do it. And I spend intentional time listening where before I just kind of when it came upon me it was fine. But now every single morning I spend intentional time and devotion and meditation and thought and prayer. And I've done that for the past four months. And even that short period of time, how much more peace and calm and direction and guidance and growth that I've had. I cannot believe I spent 46 years not doing that right. But I the rest of my life that I get to do but it comes as simple as like even yesterday, we were at a holiday event and I'm not sure when it's coming up but we're at holiday event and it was like chaotic. I'm someone who likes to be very much on time for things and give myself space I try to avoid drama as much as I can. So I will give myself room I used to not be this way I was very last minute before but it because I know I could eliminate a lot of chaos in my life simply by giving myself more time. I get things done ahead of time and I will Be ready to go wherever we're supposed to go next significantly of headed when we need to leave. So it's not chaotic and dramatic when I go to leave. Not everyone in my family operates that way, including my spouse. So as we're going out the door, we were late, we were going to be late, there was multiple people in bad moods. And I own I'm an empath. So I own the emotions of others, and I take them on as my responsibility. But even yesterday, as I was sitting in some thoughtful prayer, it came to me like, the answer was not that it is my responsibility to make them happy. The answer when it is my responsibility to spread, joy, whatever anybody else wants to do with that joy is up to them. But I cannot operate in a place of anxiety, anger, expectation, or nagging. And I have to operate in a space of joy. And if you choose to take that joy and offer it, enjoy, it's great. If you don't, it's great. None of that matters. Whatever only thing I can control what comes out of my mouth, and I stopped there. And then I get to experience the blessing of just being joy, regardless of what anyone else do. Does. So that I mean, again, late 40s just had that revelation yesterday, these things happen all the time. You

BEATE CHELETTE: 16:18

know, this is so powerful. I think that what I'm taking away from, you know, doing this show, is that literally virtually everyone, Kim that has reached a certain level follows the trail of thought that there is that there is no impact unless there's a deep connection to the divine or whether you want to call it God's Spirit, the universe or whatever you want to call it. Because I think that this stepping into the the trust, and you just said Fear is not about not having fear. It's about having the courage to write to step into to step into your belief system anyway. So for anyone who wants to get to know you more, what do you have to share with our audience? How can they find you, whether they go and get a little bit of Kim goodness, I would

Kim Walsh Phillips: 17:09

love to serve them well. So you can find me on any social media under Kim Walsh Phillips, and there's only one of me. And then our website is powerful professionals.com. And we have lots of free goodies and yumminess on that site for you as well.

BEATE CHELETTE: 17:24

Wonderful, thank you so much. And any final last word before we let you go to impacting another 11,000 people,

Kim Walsh Phillips: 17:33

whatever you're experiencing today, know that you are here on purpose, with a purpose. And you were made to thrive. So if you don't feel as though that is every minute of your day, dollar your pocket, ounce of return energy, if it's not multiplying, you're not broken. There's a better way there's a better path, you just need to find someone who's done it before get a copy of their blueprint, and have the fast path to success.

BEATE CHELETTE: 17:59

There you have it Kim tells it to you very simply and easily. So thank you so much for being here. We so appreciate to have you. I'm sure the show is going to get great feedback. So thank you, everyone for listening. This is your host, Beate Chelette And this is the Business Growth architect show. And that's it for us today. Thank you for listening and watching the business growth architect show. I enjoyed having you here. And for accountability. Just take one of the strategies that you have heard one thing that you can implement in your business immediately. Please leave comments. Don't forget to like and share this show. And if you have any questions about business, please put them in the comments. We are here for you. We're here to support you and help you to grow, build and scale your own business. For more advice, please check out our website in the show notes below. Thank you again this is Beate Chelette The Growth Architect and goodbye