Business Growth Architect Show: Founders of the Future
The Business Growth Architect Show: Founders of the Future
We are over-optimized, over-scheduled, and running on empty. Every moment has to be productive. Every system has to scale. And yet founders everywhere are crashing — their health, their relationships, their mental wellbeing paying the price for a way of building that was never sustainable to begin with. The old systems are coming down and good riddance, but that leaves a real question on the table: what do you build instead?
The Business Growth Architect™ Show: Founders of the Future is where that question gets answered. Hosted by Beate Chelette, The Growth Architect™, this show exists for founders who want to stop forcing and start flowing — to build something that serves their clients, sustains their life, and grows through alignment and resonance rather than strain. We talk to founders in the messy middle, founders who just hit rock bottom and knew something had to change, and founders who came out the other side with a different way of doing business entirely. Because the truth every guest on this show has lived is this: it starts from the inside. Because change is an inside job.
🎧 Listen in and join the conversation shaping the future of business.
Business Growth Architect Show: Founders of the Future
Ep #199: Patrick van der Burght: How They Make You Say YES — The Science of Persuasion
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We’re living through a trust crisis.
Audiences recognize even the best hidden pitch from a mile away, customers tune out, and “ethical marketing” has become a buzzword hiding high-pressure sales tactics.
So what is ethical persuasion — and does it influence without manipulation?
In this episode of The Business Growth Architect Show: Founders of the Future, I sit down with Patrick van der Burght, founder of Ethical Persuasion Training & Consulting, to pull back the curtain on what truly makes persuasion ethical. A touchy subject for me as I believe the term has been misused so many times. But, I had to know what it means and how to use it the right way.
Patrick shares the 3-question test that tells you whether your message builds trust or breaks it. He also gives us the science behind how your audience’s brain functions before they get to a “yes.”
It’s a struggle to use persuasion methods when selling without feeling pushy. Today’s conversation will shift how you think about influence, psychology, and integrity when it comes to selling in your business.
🎯 Watch now and discover how to turn persuasion into a partnership with your client and get your customers who say yes because they want to, not because they feel pressured.
🔗 Learn more about Patrick and his work: ethicalpersuasion.com.au
🚀 Follow me for more conversations that mix strategy, psychology, and real growth insights.
Other Resources Mentioned: Website | LinkedIn | Instagram | Podcast
FREE Give-Away: Downloadable e-book (no email required, just download), and/or 7-day Influence Challenge: https://ethicalpersuasion.com.au/free-influence-persuasion/
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