Business Growth Architect Show: Founders of the Future
The Business Growth Architect Show: Founders of the Future
The old ways of doing business are collapsing.
Bro marketing. Manipulative persuasion. Hustle at any cost.
That era is over.
The Business Growth Architect Show is for Founders of the Future—the leaders who aren’t trying to win an outdated game, but to design what comes next.
This is a conversation space for those who know that real growth isn’t created by scaling systems alone. It’s built at the intersection of strategy, spirituality, and humanity.
Hosted by Beate Chelette, each episode explores what it truly takes to build a business that scales without breaking the people inside it. You’ll hear grounded, thoughtful conversations with founders, CEOs, advisors, and innovators who understand that organizations—especially small and growing ones—are living systems, not machines.
The show moves past hype, tactics, and trend-chasing. It examines business models, decision-making, culture, subconscious patterns, and emerging forces like AI through a deeply human lens—asking better questions about impact, integrity, and long-term resilience.
This is a space for leaders who are done chasing noise and ready to architect growth with intention, wisdom, and responsibility.
Build businesses that work—because they honor the humans building them. Especially you.
🎧 Listen in and join the conversation shaping the future of business.
Business Growth Architect Show: Founders of the Future
Ep #211: Traci DeForge : I Don’t Want to Die at My Desk
Had an AHA or Insight? Share it:
Work Addiction Looks Like Success—Until It Costs You Who You Are
Work addiction doesn’t arrive as a crisis.
It builds through competence, trust, and responsibility.
It receives praise. You are rewarded for it.
You deliver more.
You take on more.
More people rely on you.
Over time, the work expands to fill more of your life. The trade happens in small increments. Stepping away starts to feel unavailable, not because something is wrong, but because too much depends on you. Gradually, who you are becomes defined by who you are at work. And your personal life is in the way of you working more.
In this episode of The Business Growth Architect Show: Founders of the Future, Beate Chelette speaks with Traci DeForge about work addiction as a leadership pattern that develops in plain sight and how to break that cycle.
By 30, Traci was running a rapidly expanding radio operation in a male-dominated industry. She was effective, visible, and carrying increasing responsibility. She was also questioned about how she got there—who she slept with, or whether her father owned the station—pressure that shaped how much she carried and how difficult it became to step back.
Nothing looked broken.
Until it was.
This conversation stays centered on founder awareness.
How responsibility accumulates.
How separation erodes.
How optionality disappears without announcement.
How identity becomes inseparable from performance.
This episode is about what happens when you are the victim of your own success because it removes your ability to step away from it.
Today, Traci DeForge helps leaders find and trust their voice through podcasting. Drawing on decades in high-pressure media and leadership roles, she supports founders and executives in translating lived experience into meaningful conversations that reflect both their work and who they are.
Follow Traci and learn more about her work:
- Website: https://produceyourpodcast.com
- LinkedIn: Traci DeForge
#Founders #Leadership #WorkAddiction #Responsibility
#FounderAwareness #BuildToLast #HumanCenteredLeadership
Other Resources Mentioned:
Instagram | Facebook | YouTube
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