Meet Liz Eichholz, Weezie Towels Founder Artwork

Behind the Scenes with Noëlle

A masterclass in business & style for women. Have you ever wondered how women have built their businesses or work in creative roles all while juggling motherhood? This is the podcast that pulls back the proverbial closet curtain to reveal how women have built businesses, work behind creative brands, have mastered their style and continue to pursue personal dreams while being Moms. We get to learn each week from some truly inspiring women. Come behind the scenes with me & rediscover you. XO

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Behind the Scenes with Noëlle

Meet Liz Eichholz, Weezie Towels Founder

April 10, 2025 • Season 2 • Episode 15

Liz Eichholz is the co-founder and Creative Director of luxury bath and lifestyle brand Weezie. Weezie launched in October 2018 and experienced immediate success nationwide, selling nearly 15,000 towels to customers in all 50 states within 3 months of launch. Coveted by celebrities such as Gwyneth Paltrow, and featured on the TODAY Show, Good Morning America and more, the brand has experienced explosive growth: selling over half a million products to 125,000+ customers nationwide and employing a team of over 50. And yes, while these numbers are impressive, what I love most is that they have paid attention to the small details (attached tie, no shawl collar & sleeves that roll & button!!!)...they have considered every scenario because they are their customer!

In today's episode we cover:

-Liz's journey: Austin-Georgia-NYC-Georgia

-Liz's engagement & the (old) towel registry experience

-Identifying a white space, teaming up with a co-founder & how they found their match made in heaven, manufacturer

-Launching Weezie & managing it's early success

-The details (Weezie Winks) that make the brand so special

-Expanding the brand, origin of the name and partnerships

-Managing a team & HR responsibilities

-Role of Social Media

-Honest conversation about balancing work & family life

-Liz creates our Weezie Must Haves for every home

These make the perfect gifts for yourself or maybe a special Mom! Mother's Day is just a few weeks away. Please enjoy this special shopping code for our listeners.

Code: BEHINDTHESCENES15

15% off order
one use per customer
active until 5/31/25

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